Pinterest has proven itself to be a great digital marketing channel for many businesses. However, it’s hard to figure out what you need to do to improve the results of your Pinterest campaign without taking a hard look at the analytics. But with so many different Pinterest analytics tools out there, it can be hard to decide which ones to use. Here is a list of the five that you should be using in your Pinterest marketing strategy.
1. Pinterest’s Internal Analytics Tool
As you may already know, you get access to the Pinterest analytics tools with the activation of a business account. Using this tool, you can view your profile data like the number of impressions, daily viewers as well as general audience insights.
You can also take a look at your audience numbers and see how well you’re doing with your engagement. By clicking on your audience report, you’ll get more in-depth information about general demographics, devices used and other statistics to help you make better decisions for your account.
In general, Pinterest offers you the basic data that you need to improve your performance on the site. You get a list of the top pins and top boards from your account of the last 30 days. You’ll also get a list of your top pins of all time which is helpful if you plan on repurposing your old content. What it’s missing is specific info like the best days and times to post which is offered by many of the other paid tools.
2. Track Pinterest Clicks with Google Analytics
You wouldn’t associate Google Analytics as one of the essential Pinterest analytics tools, but you’ll find it indispensable to your Pinterest marketing strategy. You want to be using Google Analytics to track which of your Pinterest posts lead to your site and which posts result in sales via your traffic referral data.
It’s important to recognize that the flaw in your Pinterest marketing campaign can actually be attributed to your landing page or general website.
Your web design, copy, loading times and other elements on your website may be why your Pinterest campaign isn’t performing. That’s why you want to see what’s happening on your site when visitors come in from Pinterest.
For example, if you find that the abandonment rate is higher than it should be, you will want to look into the things like the copy, content relevancy and the website loading speed. Don’t forget that getting Pinterest users to take the right actions on your website is half the battle.
3. Use Tailwind for In-Depth Pin Data
While Pinterest’s internal analytics tools are helpful, you often need third party Pinterest analytics tools to get all the data you need. Tailwind App is one of the most well known Pinterest scheduling and analytics services available.
Where Tailwind differs is that it allows you to get better insight into how your boards (as well as pins) are performing. You’ll also be able to see how each of your pins is performing regarding saves, repins and comments.
An incredibly helpful feature that Tailwind offers is the ability to see what’s trending right now and get a good look at your historical data so that you can create winning pins. Another big asset is the information on what days and times lead to the most reach and engagement. This data will help you plan out your Pinterest post scheduling which also happens to be available with the Tailwind app.
4. Consider Viralwoot for Detailed Website Insights
Viralwoot is also one of the more popular Pinterest analytics tools that are available. It’s a paid service that’s very similar to Tailwind in that it offers Pinterest post scheduling and analytics. The analytics features really do mirror all the ones offered by Tailwind. It’s a matter of preference on which interface and general presentation you like better.
That said, the big difference between the two is that Viralwoot gives you website insights for your Pinterest activity. This focuses on analyzing what content on your website are users pinning the most. You also get a list of the top pinners on your site so that you can reach out to them.
This analysis can help you leverage the Pinterest activity on your website. Also, it can turn that into partnerships which can increase your Pinterest marketing campaign. All in all, either of the two Pinterest analytics tools is great choices.
5. Bring All Your Social Profiles Together with Viraltag
Viraltag is another social media post scheduling service that offers analytics tools to help you improve your campaigns. What makes Viraltag different from the other tools in the list is the fact that it’s not limited to just Instagram and Pinterest. It also supports Facebook, Twitter, and LinkedIn.
This makes it the better service if you want to manage all your social media accounts under one platform. Viraltag also offers a very clean and organized interface that will make you fall in love with their service.
While that’s great, the point of this article is to look at the popular Pinterest analytics tools. Viraltag syncs with Google Analytics to help you visualize and analyze all the website data under one location. It also has internal analytics that provides information on the top keywords to use, best days/times to posts and the individual performance of your pins.
You’ll also get an overview of how your overall account is performing. The downside to Viraltag is that it doesn’t offer some of the more advanced analytics data offered by the other (performance by boards, website insights, trending pins, etc.) services.
Knowing what’s happening with your Pinterest campaign is vital to succeeding on the social media site. Without the analytics data, you won’t be able to make the right decisions on how to improve engagement, what kind of content to post, when to make your posts and how to optimize your pins.
Each of the Pinterest analytics tools on this list has their strengths and weaknesses. Most of the paid services offer you a free trial. Therefore, it’s a good idea to give them all a go. Choose and use the service that gives you the data and presentation you need to succeed with your Pinterest marketing campaign.