How to Use the True Social Metrics Tool to Increase Pinterest Engagement

While Pinterest is a great social media channel for many businesses, it can be difficult trying to get the attention of your audience with the vast number of pins on the website. That’s why it’s essential that you focus on increasing the engagement metrics for your pins. The True Social Metrics is an incredibly helpful tool for making sense of your Pinterest activity. It goes beyond other tools by giving you the metrics that matter to your Pinterest marketing goals. Here’s a quick guide to getting the most out of the True Social Metrics tool.

true social metrics logo

Setting Up Your Account

Once you create your account and log in, you’ll start by simply going into the dashboard and connecting your account. On the metrics tab, you’ll be given a wide variety of social media accounts to connect on to the platform. For the purpose of this tutorial, you want to connect your Pinterest account. You’ll have to find the ID for your account and simply follow the directions to sync it up with the True Social Metrics platform.

Analyzing Your Performance

The next step is to take a look at the Diagnostics tab of the platform. Here, you will get a performance overview of all your Pinterest posts by click on the Pinterest tab. You’ll be presented with a visual guide to compare performance. The circles and color codes will represent the performance of your posts. The guide on the right will help you make sense of the graph. Keep in mind that the size of the circles is relative to the performance of all your posts and not dependant on a specific value.

To get the most value out of the Diagnostics data in True Social Metrics platform, you want to go through the various performance tabs – Replies, Reshares, and Favorites. This helps you get an overview of which posts performance best based on the metric that you are looking for. As you scroll down, you’ll also get a list of all your Pinterest pins and get a statistical overview of the various metrics so that you can identify how each pin performed.

Maximizing the Features of True Social Metrics

One of the most important features of the platform is the audiences tool. As you know, Pinterest is used all over the world. To maximize your results, you need to make sure that your pins are crafted for the right audience. The audience tool allows you to see the gender and location of your audience. So if you find out that a large number of your Pinterest followers are from the UK, it would make sense to change the timing of your posts to reflect this data.

The audience tool also identifies the various activities of individuals that are following you or engaging with your content. It lists sharers, likers, repliers, and followers that are engaged. This allows you to reach out to users that support you so that you can incentivize them or thank them for supporting you. It is also a useful tool for finding influencers. Finding an influencer in your audience and striking up a deal with them can really help your Pinterest channel grow.

As touched on earlier, it’s important to get your timing of your posts right for the most engagement. The True Social Metrics tool has a tab called Time to Post which recommends the best times to post broken down by the day. This data is based on all the times you have posted, so you’ll need to experiment a bit with your posting schedules to give this tool a good sample size to work with.

Using True Social Metrics to Grow

So how do you go about using the platform to grow your Pinterest account and increase your audience engagement? Start by looking at all of your posts to see which ones performed the best in terms of the engagement metrics you’re focusing on. This will give you an idea about the type of content that your audience really responds to so that you can post content that is similar or relates to the content that did the best.

Next, use the trend tool to analyze the engagement metrics by various time periods. This will give you an idea of what events, activities, and actions are leading to lower or higher engagement. You should also look at your follower growth numbers to compare it with your content strategy. This will indicate if the content that you are publishing is resonating with your target audience or turning them off.

See How Your Competition Performs and Model Their Successes

One of the unique features of the True Social Metrics Tool is the ability to analyze your competitors. Simply identify who your competitors are and enter them into the platform. You’ll be able to see the engagement metrics of their channels and see how it compares to your own. What’s really helpful is the fact that you can compare multiple competitors and choose the ones that have the best performance.

The best part of the competitive analysis feature is the fact that you can analyze all your competitors’ posts. You’ll get a list of all the best and worst posts so that you can model winning posts for your account and avoid the posts that don’t work. You can browse the posts by specific engagement metrics including likes, shares, comments so that you can go after the engagement metrics that align with your goals.

Winning on Pinterest Is All About Data

To sum up, the True Social Metrics tool gives you the information you need to make improvements to your pins and optimize your posting. If you think about it, making Pinterest work for your business is all about using the data to make the right decisions. The True Social Metrics gives you this valuable data as well as a host of other features that will give you an advantage over your competitors.

How to Gain & Keep Clients on Pinterest – 8 Customer Retention Marketing Strategies

Pinterest is a great way to get visibility for your business. But if you’re a professional or a firm working closely with clients, it can be confusing as to how to use the social media site to bring in new clients. Pinterest seems like it’s more geared towards consumer oriented businesses that have strong visuals that they can present to the site’s users. However, you can use Pinterest to acquire new clients and for a customer retention marketing campaign.

all the aspects of customer retention strategy

Acquiring Clients on Pinterest

1. Mix in Testimonials into Your Posting Schedule

It might seem a little weird to post testimonials on your Pinterest account. However, you want to sporadically include some testimonials to help sell your services. Make sure that you feature your past client’s picture (with their permission of course) and state the results that the client saw from working with you.

You want to be as specific as possible and avoid general testimonials like “Mike was very helpful in helping my business.” If you offer a visually oriented service like interior design or wedding planning, make sure┬áthat you insert before and after photos to actually show what you’ve done for your clients.

2. Use Content to Generate Leads

There are many ways to use content to generate leads. The first thing you’ll need to do is to enable rich pins and use the article rich pin. This will allow you to make your pins stand out more. There are many things you can do for your content. You can create content that your clients will want to print as use checklists, resources, and assessments.

Another idea is to create teaser content where you break down long form content into multiple parts. The first part of the content gets their attention and delivers high-quality information. The other parts can be accessed if prospects sign up to your email list so that you can follow up and sell your services.

3. Showcase Your Portfolio

Pinterest is the perfect place to show off your portfolio. Because the social media site is visually oriented, you can do well with the portfolio oriented content. For example, you can come up with a before and after post of clients you’ve worked with. You can go in-depth into your work by presenting case studies of projects you’ve completed.

You can compare your work to the work of your competitors. Not only do these posts help market your services, but they also benefit prospects as they get a lot of value out of learning from your examples.

4. Focus on the Typography and Design

Before you even think about customer retention marketing, you have to make sure that you get the prospect’s attention. In Pinterest, how your pins look can determine whether you succeed or fail. That’s why you need to put a lot of emphasis on the design of the pin.

Not every professional will be able to share visually stunning pins due to their line of work. However, everybody can use typography and great headlines to create attractive pins that make prospects pay attention. Little design additions like contrasting colors, relevant imagery, and visual cues will also go a long way in making your pins stand out.

a round-shaped customer retention diagram showing all this concept includes

Using Pinterest for Your Customer Retention Marketing

1. Remind Clients the Value of Your Services

A big part of customer retention marketing is reminding your clients of the value you bring to the table. Again, you can go back to case studies and before/after examples to show how you’ve helped other clients get results. Another great way to keep your customers satisfied is to show them how to get more out of the services you’ve already offered to them.

For example, if you’ve completed a web design project for them in the past, follow up with tips on improving their website’s user experience, mobile site design, and conversion rates.

2. Use Themed Boards to Keep Clients Engaged

A great customer retention marketing to use on Pinterest is to set up multiple boards around tightly organized themes. In most cases, your prospects and customers will have interests in various topics. By making sure you continuously post great content on these topics, you’ll keep them engaged.

If you’re an interior designer, you can set up a board for space saving designs, another board for home office designs and even ideas for entertaining just to name a few things.

3. Continue Deliver Value Through Great Content

Obviously, the best customer retention marketing strategy to use on Pinterest is to deliver high-quality content on a regular basis. Many businesses get off to a great start and publish outstanding content that wow their clients. However, many get complacent and start taking shortcuts.

You have to remember that your content is a reflection of the quality of service you can provide. By posting low-quality content, you diminish your expertise and value. If it becomes difficult to constantly publish quality content, you’ll need to look at it as a cost of business and outsource content creation to somebody else.

4. Create an Ad to Drive Clients Back

At the end of the day, it all comes down to making strong promotional offers to keep your clients coming back for your services. If you’ve kept your customers engaged through great content, interesting Pinterest boards, and case studies, they’ll see the value that you bring to the table. But you still need to take the initiative to promote your services to make your customer retention marketing strategies pay off.

You should always be using your posts to drive clients to your website so they can sign up to your email list. Once they’re on your list, you’ll be able to reach them through multiple channels (social media, blog, email, etc.) and launch a multi channel ad campaign to promote your services.

In Conclusion

As you can see, Pinterest can be used to generate new clients and keep them coming back through proper customer retention marketing. It works similarly to other social media sites except that it’s more visually driven. While you can achieve a lot without spending money on advertising, don’t be afraid to invest in promoted pins to help you get more visibility for your pins. It can be a cost effective way to acquire new clients when you’re getting started on the platform.

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5 Best Pinterest Analytics Tools that Drive Improved Performance

Pinterest has proven itself to be a great digital marketing channel for many businesses. However, it’s hard to figure out what you need to do to improve the results of your Pinterest campaign without taking a hard look at the analytics. But with so many different Pinterest analytics tools out there, it can be hard to decide which ones to use. Here is a list of the five that you should be using in your Pinterest marketing strategy.

the word Analytics written with white letters on a blue surface and some color crayons under the word

1. Pinterest’s Internal Analytics Tool

As you may already know, you get access to the Pinterest analytics tools with the activation of a business account. Using this tool, you can view your profile data like the number of impressions, daily viewers as well as general audience insights.

You can also take a look at your audience numbers and see how well you’re doing with your engagement. By clicking on your audience report, you’ll get more in-depth information about general demographics, devices used and other statistics to help you make better decisions for your account.

In general, Pinterest offers you the basic data that you need to improve your performance on the site. You get a list of the top pins and top boards from your account of the last 30 days. You’ll also get a list of your top pins of all time which is helpful if you plan on repurposing your old content. What it’s missing is specific info like the best days and times to post which is offered by many of the other paid tools.

the internal Pinterest Analytics tool screenshot

2. Track Pinterest Clicks with Google Analytics

You wouldn’t associate Google Analytics as one of the essential Pinterest analytics tools, but you’ll find it indispensable to your Pinterest marketing strategy. You want to be using Google Analytics to track which of your Pinterest posts lead to your site and which posts result in sales via your traffic referral data.

It’s important to recognize that the flaw in your Pinterest marketing campaign can actually be attributed to your landing page or general website.

Your web design, copy, loading times and other elements on your website may be why your Pinterest campaign isn’t performing. That’s why you want to see what’s happening on your site when visitors come in from Pinterest.

For example, if you find that the abandonment rate is higher than it should be, you will want to look into the things like the copy, content relevancy and the website loading speed. Don’t forget that getting Pinterest users to take the right actions on your website is half the battle.

3. Use Tailwind for In-Depth Pin Data

While Pinterest’s internal analytics tools are helpful, you often need third party Pinterest analytics tools to get all the data you need. Tailwind App is one of the most well known Pinterest scheduling and analytics services available.

Where Tailwind differs is that it allows you to get better insight into how your boards (as well as pins) are performing. You’ll also be able to see how each of your pins is performing regarding saves, repins and comments.

An incredibly helpful feature that Tailwind offers is the ability to see what’s trending right now and get a good look at your historical data so that you can create winning pins. Another big asset is the information on what days and times lead to the most reach and engagement. This data will help you plan out your Pinterest post scheduling which also happens to be available with the Tailwind app.

a desk with a laptop on it and some Analytics results on its screen

4. Consider Viralwoot for Detailed Website Insights

Viralwoot is also one of the more popular Pinterest analytics tools that are available. It’s a paid service that’s very similar to Tailwind in that it offers Pinterest post scheduling and analytics. The analytics features really do mirror all the ones offered by Tailwind. It’s a matter of preference on which interface and general presentation you like better.

That said, the big difference between the two is that Viralwoot gives you website insights for your Pinterest activity. This focuses on analyzing what content on your website are users pinning the most. You also get a list of the top pinners on your site so that you can reach out to them.

This analysis can help you leverage the Pinterest activity on your website. Also, it can turn that into partnerships which can increase your Pinterest marketing campaign. All in all, either of the two Pinterest analytics tools is great choices.

5. Bring All Your Social Profiles Together with Viraltag

Viraltag is another social media post scheduling service that offers analytics tools to help you improve your campaigns. What makes Viraltag different from the other tools in the list is the fact that it’s not limited to just Instagram and Pinterest. It also supports Facebook, Twitter, and LinkedIn.

This makes it the better service if you want to manage all your social media accounts under one platform. Viraltag also offers a very clean and organized interface that will make you fall in love with their service.

While that’s great, the point of this article is to look at the popular Pinterest analytics tools. Viraltag syncs with Google Analytics to help you visualize and analyze all the website data under one location. It also has internal analytics that provides information on the top keywords to use, best days/times to posts and the individual performance of your pins.

You’ll also get an overview of how your overall account is performing. The downside to Viraltag is that it doesn’t offer some of the more advanced analytics data offered by the other (performance by boards, website insights, trending pins, etc.) services.

In Conclusion

Knowing what’s happening with your Pinterest campaign is vital to succeeding on the social media site. Without the analytics data, you won’t be able to make the right decisions on how to improve engagement, what kind of content to post, when to make your posts and how to optimize your pins.

Each of the Pinterest analytics tools on this list has their strengths and weaknesses. Most of the paid services offer you a free trial. Therefore, it’s a good idea to give them all a go. Choose and use the service that gives you the data and presentation you need to succeed with your Pinterest marketing campaign.

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Pinterest Pin Scheduler – How to Schedule Pins for Free

When it comes to Pinterest, it almost feels like there’s no such thing as posting too much. The more you post, the higher the chances of one of your posts taking off. The only problem with this is that manually posting on Pinterest is very time-consuming. It becomes even more challenging when you factor in the time it takes to create and curate content for the social media site. Therefore, it is important to use the opportunity that Pinterest Pin Scheduler provides.

IFTTT Pinterest pin scheduler on a red background

Using a Pinterest Pin Scheduler Makes Everything Easier

The solution to the time-consuming task of posting is to use a Pinterest pin scheduler. While there are many paid tools out there to help you automate your Pinterest activities, you may want to use a free tool to get started. This will help give you an idea of what it’s like to work with these tools and see if they’re actually worth the investment for your business.

the IFTTT Pinterest pin scheduler website homepage

A. How to Use IFTTT to Automate Your Pins

IFTTT stands for If This Then That and is a free service filled with applets that automate tasks based on specific triggers. It has many applets that connect different platforms like mobile apps, SAAS, social networks, and more.

The great thing about IFTTT is that you don’t have to do much to set up a Pinterest pin scheduler using the service. There are already existing applets that you simply choose and integrate with your social media channels. So how do you use IFTTT as a Pinterest pin scheduler?

Step 1: Connect Your Pinterest Account

The first step is to look for the Pinterest icon in IFTTT after you log in. Then, you’ll be taken to a page filled with Pinterest applets. You want to get things going by connecting your Pinterest account to IFTTT.

Step 2: Look for the Google Calendar App

Once you’re in IFTTT and synced your Pinterest account, you want to click on the Google Calendar icon. After you sync your Google Calendar, look for the applet that allows you to schedule posts to Pinterest. It uses created events from Google Calendar to schedule your posts on Pinterest.

a screenshot of the Google Calendar app

Step 3: Connect Instagram with Pinterest

If you look through the applet list, you’ll find that there are all kinds of Pinterest tasks. You want to choose the applet that syncs Instagram and Pinterest so that whatever you post on Instagram gets posted to Pinterest. This is a great way to use the two visually driven platforms together.

Step 4: Integrate Other Channels

Eventually, you want to use the other social media platforms as well. You can connect your Twitter, Facebook, LinkedIn, WordPress and Tumblr accounts and bring them into the mix.

Figure out what the center hub will be and use all the applets available to come up with a system that takes one post on one central social media platform and reposts it to all the other social media platforms that you use.

Obviously, IFTTT has limitations with what’s possible and it can be very difficult to manage all your activity since it’s not under one interface. With that said, IFTTT is a still a solid Pinterest pin scheduler.

B. Using Buffer as a Pinterest Pin Scheduler

Buffer is one of the most well known social media automation and analytics platforms. While it is a paid service, they do offer a free account that allows you to manage one social platform and set up 10 scheduled posts per profile.

This means that you’ll have to go back to scheduling your Pinterest posts as the previously scheduled posts go through. Here’s a quick guide to using Buffer as a Pinterest pin scheduler.

the Buffer pricing plan options

Step 1: Sign Up for Free

Buffer has two different products. One for individuals and one for business. Make sure you choose the one for individuals. It will be the default when you land on their main page. Click on the login link and click on the sign-up link at the very bottom to create your account.

Step 2: Connect Your Account

Unfortunately, the free individual account only allows you to connect one social media account. For the purpose of this tutorial, you’re probably going to be connecting the account with Pinterest so that you can automate some of your Pinterest activity and see how it goes.

Step 3: Schedule Your Pins

After syncing your account, go to the Schedule tab on the right. Once you’re there, you can choose your time zone and start setting up your posting schedule below. You’ll be able to see that you can choose the day of the week as well as the specific time you want your content posted.

Buffer is one of the best tools for social media scheduling. However, the free account comes with a lot of limitations. The limit of 10 scheduled posts per profile will reduce the time you spend on manually posting your pins.

However, it will still require you to spend more time rescheduling your post than what should be necessary. The next level account allows for 10 social profiles and 100 scheduled posts per profile which is a very affordable service and a great place to start.

C. A Great Alternative Found in Social Champ

If you’re looking for a free social media automation service that allows for most accounts and posts, you should check out Social Champ. They allow two social media profiles for free accounts with 12 pending posts per profile. It also comes with analytics, content suggestions and a chrome extension to schedule posts while you’re browsing the web.

a screenshot of Social Champ pricing plan options

How It Compares to the Competition

Social Champ also offers premium accounts like Buffer. In fact, you’ll see many of the same features that you’d find on Buffer. However, it seems they offer more social profiles at a lower price than Buffer. It seems like they’ve also put in a lot of work to add more features than their competitors. It’s definitely solid option to consider if you’re looking for a paid service.

In Conclusion

Overall, any of these tools would serve you well in helping you get started in using a Pinterest pin scheduler. You don’t have to invest in a paid service in the beginning but as your Pinterest account grows, you’ll eventually need the premium services to save time and make it easier to manage your campaigns.

Image sources: 1, 2, 3, 4, 5

7 Tips for a Killer Pinterest Marketing Strategy

Pinterest is growing at a rapid pace and retaining a large number of loyal users. This provides businesses an opportunity to reach their audience through Pinterest. However, businesses still need a proper Pinterest marketing strategy in order to see results from their efforts. There’s a lot of competition on Pinterest, so you need to know what you’re doing to get views for your pins.

Below, we have gathered some of the most useful and effective tips that will help you create a killer Pinterest marketing strategy.

the words Pinterest Marketing and Pinterest logo written with white letters on a red background

1. Understand Pinterest’s Search Engine

Pinterest users are very reliant on using the search function to find what they’re looking for. Aside from making sure that you have the right keyword in your title, you need to focus on their Smart Feed Algorithm. This algorithm is based on your domain, pin quality and pinner quality.

A domain is easy to take care of as you just need to convert to a business account and verify your website. Pin quality is the amount of repins you get. Using Rich Pins, great images and great copy will determine your pin quality. Finally, there’s you as the pinner. Make sure that you are posting on Pinterest frequently and putting up relevant content for your target audience.

2. Create Tightly Themed Boards

If you want to be more engaging and relevant to your audience, make sure you set up tightly themed boards. This will help followers, and general users find the content that they’re looking for. While this seems like such a simple task, you want to use this Pinterest marketing strategy because you’re going to have a lot of topics, sub-topics, and categories based on your business.

By limiting the number of boards you use, it becomes incredibly difficult for Pinterest users to hone in on what they were looking for. Users are also more likely to repin your posts if they get the value of your boards.

plenty of Pinterest boards visuals

3. Put a Lot of Focus on the Visuals

While other social media sites are all about the titles, Pinterest is visually driven. There’s no point in marketing on Pinterest if you’re not pulling out all the stops into designing outstanding posts. You want to use quality images, strong typography, and overall strong design.

You also want to test your Pinterest marketing strategy by experimenting with different pin sizes to see what dimensions result in higher engagement numbers. It will help to remember that most users are on browsing the site on mobile devices, so posts have to be optimized for them. As a general rule, longer pins tend to get better results than wider ones.

4. Experiment with Your Promoted Pins

A good way to get the engagement, traffic and sales you need is to pay for your posts to get seen. Pinterest offers this possibility under the name of Promoted Pins. It can be difficult to choose what kind of ad to go with, so it’s a smart idea to test different ads. Try using different images, headlines, and description copy to see what yields the best results.

You may also want to eliminate or add keywords to see how it affects your ROI. For example, if you are selling shoes online, try to eliminate the general keyword shoes and use keywords like low heel shoes. You may end up getting less traffic, but the ad may end up being more profitable.

the message Pinterest is a marketing powerhouse

5. Schedule Your Pins Ahead of Time

Pinterest is a unique social media site in that the more you post, the more traffic you tend to get. But all that posting can really be a time drain. If you want to refine your Pinterest marketing strategy, you have to use automation to your advantage. Popular tools like Tailwind and BoardBooster are both great tools that help you schedule your pins ahead of time.

You want to consolidate at least one to two days out of a two week period to create and curate all your content so that you can focus on growing and managing your business. Just make sure that you make manual posts every now and then to keep things fresh.

6. Partner with Other Pinterest Influencers

The competition on Pinterest can be tough. A simple Pinterest marketing strategy to overcome this obstacle and get more visibility for your pins is to reach out to other influencers for partnership opportunities. A simple agreement to share each other’s pins to the respective party’s followers can go a long way in helping you increase your visibility.

You do want to make sure that your potential partner is in a business that’s complementary to yours. For example, an outdoor clothing company can serve as a great partner for a sporting apparel company. They share a similar audience but sell different products.

Pinterest Analytics to improve your Pinterest marketing strategy

7. Drive Decisions Based on Analytics

Coming up with a solid Pinterest marketing strategy can be confusing. When should you schedule your important posts? How many times should you post? What time periods are perfect for posting? These are all questions that businesses have. The easy way to answer it is to look at your analytics. In the beginning, you’ll have to experiment with different posting schedules.

But once you collect enough data, you’ll have a better idea of when to post. Your analytics will also help you understand what kinds of topics, keywords, images, and titles receive the most engagement and traffic. Another smart idea for figuring out what kinds of posts to put up is to study your competitors. Find out which of their posts have resulted in the most repins. Then reverse engineer or model your posts based on theirs.

In Conclusion

It’s important that you don’t create with your Pinterest marketing strategy on a whim. Start with your target audience and business goals for the channel. Then, spend some time figuring out what kind of content has the greatest chance of connecting with your audience. Once you do that, you can move forward with the tips laid out in this article.

You can optimize for Pinterest’s algorithm, focus on pin designs, create multiple boards, invest in promoted boards, and more. Just take it one step at a time and you should be able to come up with a refined Pinterest marketing strategy that delivers results.

Image sources: 1, 2, 3, 4