Pinterest is growing at a rapid pace and retaining a large number of loyal users. This provides businesses an opportunity to reach their audience through Pinterest. However, businesses still need a proper Pinterest marketing strategy in order to see results from their efforts. There’s a lot of competition on Pinterest, so you need to know what you’re doing to get views for your pins.
Below, we have gathered some of the most useful and effective tips that will help you create a killer Pinterest marketing strategy.
1. Understand Pinterest’s Search Engine
Pinterest users are very reliant on using the search function to find what they’re looking for. Aside from making sure that you have the right keyword in your title, you need to focus on their Smart Feed Algorithm. This algorithm is based on your domain, pin quality and pinner quality.
A domain is easy to take care of as you just need to convert to a business account and verify your website. Pin quality is the amount of repins you get. Using Rich Pins, great images and great copy will determine your pin quality. Finally, there’s you as the pinner. Make sure that you are posting on Pinterest frequently and putting up relevant content for your target audience.
2. Create Tightly Themed Boards
If you want to be more engaging and relevant to your audience, make sure you set up tightly themed boards. This will help followers, and general users find the content that they’re looking for. While this seems like such a simple task, you want to use this Pinterest marketing strategy because you’re going to have a lot of topics, sub-topics, and categories based on your business.
By limiting the number of boards you use, it becomes incredibly difficult for Pinterest users to hone in on what they were looking for. Users are also more likely to repin your posts if they get the value of your boards.
3. Put a Lot of Focus on the Visuals
While other social media sites are all about the titles, Pinterest is visually driven. There’s no point in marketing on Pinterest if you’re not pulling out all the stops into designing outstanding posts. You want to use quality images, strong typography, and overall strong design.
You also want to test your Pinterest marketing strategy by experimenting with different pin sizes to see what dimensions result in higher engagement numbers. It will help to remember that most users are on browsing the site on mobile devices, so posts have to be optimized for them. As a general rule, longer pins tend to get better results than wider ones.
4. Experiment with Your Promoted Pins
A good way to get the engagement, traffic and sales you need is to pay for your posts to get seen. Pinterest offers this possibility under the name of Promoted Pins. It can be difficult to choose what kind of ad to go with, so it’s a smart idea to test different ads. Try using different images, headlines, and description copy to see what yields the best results.
You may also want to eliminate or add keywords to see how it affects your ROI. For example, if you are selling shoes online, try to eliminate the general keyword shoes and use keywords like low heel shoes. You may end up getting less traffic, but the ad may end up being more profitable.
5. Schedule Your Pins Ahead of Time
Pinterest is a unique social media site in that the more you post, the more traffic you tend to get. But all that posting can really be a time drain. If you want to refine your Pinterest marketing strategy, you have to use automation to your advantage. Popular tools like Tailwind and BoardBooster are both great tools that help you schedule your pins ahead of time.
You want to consolidate at least one to two days out of a two week period to create and curate all your content so that you can focus on growing and managing your business. Just make sure that you make manual posts every now and then to keep things fresh.
6. Partner with Other Pinterest Influencers
The competition on Pinterest can be tough. A simple Pinterest marketing strategy to overcome this obstacle and get more visibility for your pins is to reach out to other influencers for partnership opportunities. A simple agreement to share each other’s pins to the respective party’s followers can go a long way in helping you increase your visibility.
You do want to make sure that your potential partner is in a business that’s complementary to yours. For example, an outdoor clothing company can serve as a great partner for a sporting apparel company. They share a similar audience but sell different products.
7. Drive Decisions Based on Analytics
Coming up with a solid Pinterest marketing strategy can be confusing. When should you schedule your important posts? How many times should you post? What time periods are perfect for posting? These are all questions that businesses have. The easy way to answer it is to look at your analytics. In the beginning, you’ll have to experiment with different posting schedules.
But once you collect enough data, you’ll have a better idea of when to post. Your analytics will also help you understand what kinds of topics, keywords, images, and titles receive the most engagement and traffic. Another smart idea for figuring out what kinds of posts to put up is to study your competitors. Find out which of their posts have resulted in the most repins. Then reverse engineer or model your posts based on theirs.
It’s important that you don’t create with your Pinterest marketing strategy on a whim. Start with your target audience and business goals for the channel. Then, spend some time figuring out what kind of content has the greatest chance of connecting with your audience. Once you do that, you can move forward with the tips laid out in this article.
You can optimize for Pinterest’s algorithm, focus on pin designs, create multiple boards, invest in promoted boards, and more. Just take it one step at a time and you should be able to come up with a refined Pinterest marketing strategy that delivers results.