7 Tips for a Killer Pinterest Marketing Strategy

Pinterest is growing at a rapid pace and retaining a large number of loyal users. This provides businesses an opportunity to reach their audience through Pinterest. However, businesses still need a proper Pinterest marketing strategy in order to see results from their efforts. There’s a lot of competition on Pinterest, so you need to know what you’re doing to get views for your pins.

Below, we have gathered some of the most useful and effective tips that will help you create a killer Pinterest marketing strategy.

the words Pinterest Marketing and Pinterest logo written with white letters on a red background

1. Understand Pinterest’s Search Engine

Pinterest users are very reliant on using the search function to find what they’re looking for. Aside from making sure that you have the right keyword in your title, you need to focus on their Smart Feed Algorithm. This algorithm is based on your domain, pin quality and pinner quality.

A domain is easy to take care of as you just need to convert to a business account and verify your website. Pin quality is the amount of repins you get. Using Rich Pins, great images and great copy will determine your pin quality. Finally, there’s you as the pinner. Make sure that you are posting on Pinterest frequently and putting up relevant content for your target audience.

2. Create Tightly Themed Boards

If you want to be more engaging and relevant to your audience, make sure you set up tightly themed boards. This will help followers, and general users find the content that they’re looking for. While this seems like such a simple task, you want to use this Pinterest marketing strategy because you’re going to have a lot of topics, sub-topics, and categories based on your business.

By limiting the number of boards you use, it becomes incredibly difficult for Pinterest users to hone in on what they were looking for. Users are also more likely to repin your posts if they get the value of your boards.

plenty of Pinterest boards visuals

3. Put a Lot of Focus on the Visuals

While other social media sites are all about the titles, Pinterest is visually driven. There’s no point in marketing on Pinterest if you’re not pulling out all the stops into designing outstanding posts. You want to use quality images, strong typography, and overall strong design.

You also want to test your Pinterest marketing strategy by experimenting with different pin sizes to see what dimensions result in higher engagement numbers. It will help to remember that most users are on browsing the site on mobile devices, so posts have to be optimized for them. As a general rule, longer pins tend to get better results than wider ones.

4. Experiment with Your Promoted Pins

A good way to get the engagement, traffic and sales you need is to pay for your posts to get seen. Pinterest offers this possibility under the name of Promoted Pins. It can be difficult to choose what kind of ad to go with, so it’s a smart idea to test different ads. Try using different images, headlines, and description copy to see what yields the best results.

You may also want to eliminate or add keywords to see how it affects your ROI. For example, if you are selling shoes online, try to eliminate the general keyword shoes and use keywords like low heel shoes. You may end up getting less traffic, but the ad may end up being more profitable.

the message Pinterest is a marketing powerhouse

5. Schedule Your Pins Ahead of Time

Pinterest is a unique social media site in that the more you post, the more traffic you tend to get. But all that posting can really be a time drain. If you want to refine your Pinterest marketing strategy, you have to use automation to your advantage. Popular tools like Tailwind and BoardBooster are both great tools that help you schedule your pins ahead of time.

You want to consolidate at least one to two days out of a two week period to create and curate all your content so that you can focus on growing and managing your business. Just make sure that you make manual posts every now and then to keep things fresh.

6. Partner with Other Pinterest Influencers

The competition on Pinterest can be tough. A simple Pinterest marketing strategy to overcome this obstacle and get more visibility for your pins is to reach out to other influencers for partnership opportunities. A simple agreement to share each other’s pins to the respective party’s followers can go a long way in helping you increase your visibility.

You do want to make sure that your potential partner is in a business that’s complementary to yours. For example, an outdoor clothing company can serve as a great partner for a sporting apparel company. They share a similar audience but sell different products.

Pinterest Analytics to improve your Pinterest marketing strategy

7. Drive Decisions Based on Analytics

Coming up with a solid Pinterest marketing strategy can be confusing. When should you schedule your important posts? How many times should you post? What time periods are perfect for posting? These are all questions that businesses have. The easy way to answer it is to look at your analytics. In the beginning, you’ll have to experiment with different posting schedules.

But once you collect enough data, you’ll have a better idea of when to post. Your analytics will also help you understand what kinds of topics, keywords, images, and titles receive the most engagement and traffic. Another smart idea for figuring out what kinds of posts to put up is to study your competitors. Find out which of their posts have resulted in the most repins. Then reverse engineer or model your posts based on theirs.

In Conclusion

It’s important that you don’t create with your Pinterest marketing strategy on a whim. Start with your target audience and business goals for the channel. Then, spend some time figuring out what kind of content has the greatest chance of connecting with your audience. Once you do that, you can move forward with the tips laid out in this article.

You can optimize for Pinterest’s algorithm, focus on pin designs, create multiple boards, invest in promoted boards, and more. Just take it one step at a time and you should be able to come up with a refined Pinterest marketing strategy that delivers results.

Image sources: 1, 2, 3, 4

Change Pinterest to Business Account – How to Convert a Personal Account

If you’ve been playing around with a personal Pinterest account, you’ve probably thought of many ways that you can use it to promote your business. With so many businesses and advertisers getting value out of the site it may be time for you to change Pinterest to business account.

While the process of making the transition isn’t complex, you should start by learning how to properly change your personal Pinterest account to a business account.

the icon of Pinterest business pages

Step 1: Verify Your Website with Pinterest

The first thing you have to do is to verify your domain with Pinterest. This allows Pinterest to confirm that your business and website are connected. Keep reading our recommended tips and steps. We will walk you through the entire process.

You’ll instantly notice that you cannot connect more than one domain with your Pinterest account. In order to match another domain to your Pinterest account, you will need an entirely new Pinterest account. This can be easily managed with social media management tools like Hootsuite.

the log in form of Pinterest for business

Step 2: Set Up Your Blog Board

The next thing you want to do to help with the transition is to create a blog board. This is where you want to put all your posts from your blog. You should keep everything as consistent as possible including the title, description of your blog post, image thumbnails and anything else that might be relevant.

Adding a blog board gives your Pinterest users another reason to stay in touch with you aside from your regular Pins. This blog board will help you drive a lot of traffic to your blog and help you develop a relationship with your followers.

Step 3: Merge and Remove Boards

If you have any older boards that have some content related to your business, it may be worthwhile to merge boards. Simply use the move or copy button when you check off your Pins. This process can take quite a long time. Still, it will be worth it if you need to fill your new business board with relevant content.

You also want to remove boards that are not related to your business. Pinterest has recently changed their algorithm. So, the save button will help determine what your Pinterest account is about. You want to delete unnecessary boards because you don’t want users to save or Repin pins that are not related to your business.

several Pinterest accounts and the Pinterest logo in the center

Step 4: Update Your Profile and Board Covers

To completely change Pinterest to a business account, you want to mark your new Pinterest profile’s identity with a different look. Come up with a profile that’s more reflective of what your business is about. However, make sure you don’t make it look too corporate. Change any other details on your profile to support the change as well.

Finally, update your board covers so that they present the right theme for your new boards. Go to the board you want to update and click ‘edit.’ Click change cover and upload a new cover that suits your board. Adjust the picture and after you’ve found the right dimensions, click ‘save changes’ to finish up the process.

Why Change Pinterest to Business Account?

So why change Pinterest to business account? There a wide variety of tools that will help you get more value out of Pinterest with a business account. One of the most valuable tools you’ll have access to is the Pinterest analytics tool.

This analytics tools will show you the number of impressions, Repins, saves and clicks for all your Pins so that you can get an idea of what’s working with your Pins. You’ll also get an overview of your most popular Pins to get better insight into your biggest winners.

Then there’s access to the Rich Pins. Rich Pins allow you to add extra details to your Pins which can help you attract more Repins, saves, clicks and better monetize your Pins.

There are various types of Rich Pins from ones that add real time pricing to products, article pins to help you get more out of your content and even recipe pins. These pins can help you convert more views into clicks and saves, while also helping you create more revenue.

Finally, there’s Promoted Pins and Buyable Pins. Promoted Pins basically serve as a direct advertising platform for businesses. You can think of them like sponsored ads. Buyable Pins are special pins that work with BigCommerce, Salesforce Commerce Cloud, and Shopify.

This allows you to set buy buttons on your Pins. This is different from Rich Pins as users do not have to leave the site to make a purchase.

a message from the Pinterest for business platform about converting personal accounts to business ones

How to Use Your New Business Profile

Once you change Pinterest to business account, you’ll want to think about how you want to start using it. The best thing to start playing with right away is represented by Rich Pins for articles.

It will help you generate a lot more traffic, saves and Repins for your content. Then, you’ll want to move towards Promoted Pins by creating a strong offer that will generate new customers.

Take note that when you change Pinterest to business account, you have to be careful about how you use the site. Read through their policies and guidelines to make sure that you know what not to do.

Making a mistake with a business account can lead to your account being suspended which can stall your progress. It’s possible to get your account reactivated but it will involve going back and forth between their support department.

One important concept that you need to know when you change Pinterest to business account is that each one of Pinterest’s programs have different guidelines. For example, Pinterest has guidelines on how to use their logo in your advertising/marketing.

They have guidelines for buyable pins and promoted pins as well. The best thing to do when you change Pinterest to business account is to work with one program at a time until you really understand it. This will help you avoid suspensions and maximize the results you get from each program.

Bottom Line

So, why change Pinterest to business account? Well, it will help increase your brand’s awareness and visibility. With Pinterest, your products or services will get easily discovered, shared, and consider for future purchases. As you can see, it is not that hard to convert a personal account to a business one.

All you have to do is to adjust the profile and update it so that it maches your brand. Your Pinterest business profile must send a message: your brand’s identity and uniqueness.

Image sources: 1, 2, 3, 4

How Can Pinterest Help You with Your Visual Content Marketing Strategy?

Whether it’s videos, infographics, image driven content or simple photos, visual content marketing is growing at a rapid pace. It’s no wonder why. People only remember 10% of the information they hear. But when you add a picture that number increases to 65%. If you’ve used visual content marketing sparingly or have yet to use in your campaigns, then that statistic should make you want to take it seriously.

One great platform that can help you succeed with your visual content marketing strategy is Pinterest. The visual based social media site can be an incredible asset for your visual content marketing for several reasons.

tablet and phone frames next to a vintage camera on a desk

1: Pinterest Offers Rich Pins

Pinterest has a feature called Rich Pins that businesses can use to enhance their posts. You can make Pins for your articles, apps, recipes, and products stand out. The Article Pin, in particular, is a great tool for helping your visual content stand out and generate more traffic to your site. The article Rich Pin also makes it look like a handy post it note in a sense and users really tend to like saving these kinds of Pins for future reference.

the logos of all the social media networks on wooden spoons

2: Pinterest Integrates with Other Social Media Sites

You’re probably already using Facebook and Twitter to support your visual content marketing. By integrating Pinterest into the visual content you share on these sites, you’ll be able to get more out of your posts. You’ll build a Pinterest following, get your content shared on Pinterest and create multiple channels to reach your audience on.

Aside from these two integrations, there are many third party tools that help you integrate Pinterest into other social media sites like Instagram, LinkedIn and more.

3: Pinterest Has High User Engagement

One of the things that you’ll notice when you start using Pinterest is that the users voraciously consume the content shared on the site. There is a very high level of engagement for the site due to its visual nature. As a result, you have a very high chance of your content going viral if you consistently put out quality content. With that said, you still need to optimize your posts properly and use the analytics tools to see what your audience is responding to.

the message of visual content engagement on an image of a laptop

4: Pinterest Users Have High Purchase Intent

At the end of the day, visual content marketing comes down to generating sales. Pinterest is a great platform for monetizing your content because many of the users are always on the look for great products to buy. There are many consumers that use the site, and Pinterest also has many features that make it easy for businesses to sell products on their site like the Buyable Pins feature which allows users to purchase your product without even leaving Pinterest.

5: Pinterest Helps Create a Brand Experience

One of the things that are unique about Pinterest is that it helps users really connect with content publishers. Because the content is visually driven, many brands can create a one of a kind visual based experience. They’re able to communicate with their prospects and customers in a way that’s different from other channels like email and blogs.

Brands are using everything from visual brand storytelling, visual based content (infographics), to branded content. All these help them establish their brand and connect with their audience.

several Pinterest accounts with Rich Pins

6: Pinterest Offers Excellent Advertising Options

Like other social media sites, Pinterest offers an advertising platform. Their advertising program is called Promoted Pins. It allows you to target users based on interests, keyword searches, and the audience. Promoted Pins look practically the same as regular Pins except they are marked as sponsored.

Pinterest uses the popular pay per click model for their advertising platform. This creates a low barrier to entry, makes it affordable and easy to scale. Aside from Sponsored Pins, Pinterest plans on offering more advertising options to businesses in the near future.

7: Pinterest Is a Great Way to Generate Quality Leads

Visual content is more eye catching to Internet users. So, it tends to get more clicks than regular text based content. This is why Pinterest is a great site to generate quality leads. You can use draw in qualified leads by creating interesting and helpful Pins. They will make users want to visit your site for more information.

One effective strategy for using visual content Pins to generate leads is to offer upfront advice but hold back the rest of the content on your site. You simply offer the user the rest of the content in return for signing up to your email list.

a short infographic explaining why visual content is important

8: Pinterest Is the Perfect Testing Ground for Developing Content Strategy

As mentioned earlier, Pinterest offers an analytics tool for business accounts. The analytics tool will give you the data you need to develop a solid visual content strategy for your target audience. You’ll quickly be able to see which topics, headlines, images, graphics, formats, descriptions and other elements lead to the highest engagement numbers.

You can then optimize your content strategy to create content that is more engaging and targeted. This will help you get more out your content marketing efforts while driving your costs down significantly.

Bonus Tip

One final tip to getting the most out of Pinterest is to experiment with their Promoted Pins program. It can be hard to generate traffic and engagement when starting out from scratch. Promoted Pins can help you get more exposure for your Pins even with a small budget.

By spending a little money, you can quickly figure out if your Pin is something you can work with or if your Pin needs to be completely redone. You’ll also be able to develop your content strategy faster and figure out the best way to monetize your content.

Summing It Up

Overall, Pinterest will prove to be an indispensable tool to your visual content marketing strategy. Many businesses use Pinterest to build an audience in the beginning. As they gain some traction, they’re leveraging their audience to share their content and using their successes on the site to expand their visual content marketing to other social media sites like Facebook, Instagram, and Twitter.

Image sources: 1, 2, 3, 4, 5

What Are the Latest Pinterest Update Changes Made in 2017?

There have been numerous changes made to Pinterest in 2017. Most of the latest Pinterest update changes have been made in the last few months, so businesses are still trying to figure out how these changes will impact them. The one thing that’s clear is the fact that Pinterest is focusing on making sure that their users have a better experience with their site.

This, of course, is connected to businesses as a big part of that better experience will need to be provided by the company. Businesses that rely on Pinterest for their revenue really need to keep up with what’s going on and experiment to figure out how to adapt to these changes. To help you get up to speed, here are the latest Pinterest update changes that you need to look into.

1. The Pinterest Lens

an example of Pinterest lens as seen on a smartphone

The latest Pinterest update featured the Pinterest Lens feature that aims to help you discover content by simply pointing your phone camera at it and tapping on your screen. After you’ve taken a snapshot of the photo that interests you, Pinterest will return related styles, ideas, and topics.

This seems to work best for fashion, home decor and food which should be very helpful since many businesses that are on Pinterest are in these industries. The Lens feature is still in the beta mode, so there’s no clear word on how the algorithm works and will work as it is fleshed out.

2. Instant Ideas

Pinterest instant ideas circle button feature

Similar to how the Lens feature works, you can find related content based on the content you’re already browsing on Pinterest. On each pin, there is a circle on the bottom right corner. When you tap the circle, the feed will pull up new results related to that pin.

Pinterest is planning to use both the Lens and Instant Ideas to offer more options to advertisers while helping users hone in on what they’re looking for. The plan is to have advertisers use photos to help target users instead of just keywords.

3. Shop the Look

Pinterest Shop the Look feature

Shop the Look was another feature that was part of the latest Pinterest update. The feature was made specifically for the home decor and fashion industries. With this feature, advertisers will be able to create blue circles in their pins and have them link to product pages.

The idea is to help advertisers get more value out of their pins with impulse purchases. Pinterest will also be collecting the best content from these industries and featuring them on their site. They’ll most likely start working with the big brands they already have partnerships with but may entertain featuring smaller businesses later.

4. Smart Feed Algorithm Update

Pinterest Smart Feed Algorithm feature

On top of the latest Pinterest update that added the new visual discovery tools, businesses had to deal with an algorithm change. Smart Feed is the name of Pinterest’s algorithm, and it determines what shows up in a user’s home feed. It is similar to how search engine optimization works. Also, it seems that Pinterest will be focusing on quality to help make these decisions.

Pinterest will base it off the quality of your pin, quality of the account, relevance and the domain the pin links to. That means that marketers will need to focus on creating great content for their pins. Also, they need to make sure their domain adds value to Pinterest users.

5. Retiring the Like Button

Pinterest account example with save button

The entire community of users was in shock when Pinterest announced that they would be removing the like button from the site. They are focusing on their save button. Therefore, you can still keep note of the pins that you’ve found useful, interesting or valuable.

The save button will allow users to organize their pins into different boards. It will also help guide Pinterest in showing users more of the content they’re interested in. How this will affect their algorithm is still a mystery. Still, many think that it will have a significant enough of an impact on what shows up on users’ home feeds.

6. Additional Security Features

the Twilio Authy security app

One of the worst things that can happen to your business is getting your Pinterest account hacked. To prevent this from happening, new security features were added to the latest Pinterest update. First, they will add two-factor authentication and require that you enter a verification code when you log in. This code is sent via text message or through the Twilio Authy app.

Second, the company has added a feature to help you review your devices. If you find a device you’re not familiar with, you can quickly remove that user from having access. You also get email alerts if unfamiliar devices and locations are being associated with your account.

7. More Food Related Features

new Pinterest food features

A large number of Pinterest users love using the app to find everyday recipes. There were some additional food features added in the latest Pinterest update that can help users find the perfect recipe. Users can now filter recipes by the time required to cook the dish, the type of diet and the ingredients they want to work with.

In addition, they’ll be integrating recipe ratings from some of the biggest cooking sites on the web like Food Network and Epicurious. This can lead to great opportunities for restaurants, online grocers, and food specialty eCommerce stores. It’s a relatively new feature. Therefore, food related businesses will need to see how it plays out to see if these features can be monetized.

Summing It Up

Those are some of the latest Pinterest update changes made in 2017. As you can see, the changes will have a big impact on both users and businesses using Pinterest. Users will have many more options to find the content they’re looking for.

Specific industries will have more opportunities to target their audience and monetize their content. However, it will be harder for businesses to profit from Pinterest. This happens because the company now wants to see quality content coming from their publishers.

Image sources: 1, 2, 3, 4, 5, 6, 7

Buffer App Review: A Better Way to Share on Social Media

Social media has become an essential marketing channel for many businesses. But with so many different social media platforms out there, it can be hard to build and manage campaigns. You have to deal with your pages on Facebook, Twitter, Google+, Instagram, Pinterest, and LinkedIn. Fortunately, tools like the Buffer app have been developed to help business manage their social media accounts and campaigns.

the Buffer app homepage screenshot

What Exactly Is Buffer?

Buffer is a social management platform for businesses. It allows you to schedule posts across all the major social media accounts (Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn). It is designed so that you can compress all your social media posting activity in one go and have it automatically post to specified times throughout the week. This makes it so that you don’t have to log into each platform and post manually.

Buffer App Feature List

Aside from its main functionality, the Buffer app has many additional features that will help you get more out of your social media marketing.

1. Custom Scheduling for Each Platform and Profile

Unlike other similar tools in the marketplace, the Buffer app allows you to build custom posting schedules for each platform and social media profile. That means that you can schedule custom posts for your Pinterest account, two different Twitter accounts, and even your Facebook account. This feature is essential for social media marketers that are on every major social media platform or manage multiple businesses/brands.

2. Optimal Scheduling Features

One of the things that many social media marketers have to figure out is the times to post to their accounts. You need to test different times and take a look at your numbers over time. Thankfully, the Buffer app has an optimal scheduling feature that provides you with the optimal posting times based on the last 5000 interactions for each of your social media profiles. There’s no need to set up analytics outside of the platform to figure out your optimal posting times.

the way the Buffer app appears on multiple mobile devices

3. Visual Scheduling Calendar

The Buffer app allows you to look at all your schedule posts on a visual calendar. You can schedule your posts months ahead in advance. If you need to go back and make edits, simply click on existing posts to make changes. This user interface allows you to really understand your entire social media strategy from a bird’s eye view and quickly build extensive campaigns to make your life easier.

4. Social Media Analytics

Like any other advertising or marketing channel, you need to know your numbers to optimize your campaigns. Therefore, Buffer has a built-in analytics tool that shows you all the engagement metrics to learn what’s working and what’s not. So, you’ll be able to see shares, retweets, likes, mentions, comments, plays and clicks for each individual post.

Buffer also provides advanced analytics that allows you to view your metrics by the date and compare different elements to see how post frequency affects engagement numbers. Furthermore, this kind of information will help guide future social media marketing campaigns.

5. Share Content on the Fly with the Buffer Extension

One of the most helpful tools that come with the Buffer app is the Buffer browser extension. If you come across an article, tweet, image or video that you want to share with your followers, you can simply open up the Buffer extension and share it right there on the spot. There’s no need to login to Buffer or any of your social media accounts. It will even let you pull up the title, upload an image/video file and shorten the URL in one go.

6. Buffer Integrates with Many Popular Apps

It’s very likely that you have many marketing and business related in your arsenal. Buffer will help you take these apps even further as they allow integration with more than 60 apps. Some of the popular ones in the list include IFTTT, Feedly, Pocket, Zapier, Tweetcaster, and Followerwonk.

Imagine using any one of your custom RSS feeds from your Feedly account and integrating that with Buffer to post the content to all of your social media accounts. Or using Scoop.it to curating content based on keyword searches and posting them with Buffer.

the Buffer app pricing plan screenshot

Pros and Cons of Buffer

While there are many benefits of signing up to the Buffer app service, there are also some cons you need to be aware of. Let’s start out with the positive.

Pros

  • Allows you to easily curate and repurpose content with the Buffer browser extension and the Rebuffer feature that moves old posts back into your schedule.
  • Helps further automate your social media activity with the RSS integration. Moreover, you can grab the RSS feeds of your favorite blogs and post their content on set intervals.
  • The advanced analytics feature really offers in-depth information that other tools simply don’t offer.

Cons

  • Social media analytics feature is only available for the small business package. It should be available in the basic package.
  • You need to use separate social media tools to interact with your followers and manage conversations.
  • There are no cheaper options for business owners that want to use the calendar, RSS, and analytics features but don’t need the larger post scheduling capacities.

Overall, Buffer will prove to an essential tool for every social media marketer and small business owner that’s on social media. The main functionality of the app is being able to schedule posts to your social media accounts. This will solve the main problem that most people have with social media marketing.

For example, it organizes your time on finding the perfect moments to post to and manage multiple accounts. Furthermore, the other features really do add a lot of value and help you make the right social media marketing decisions.

Let’s Recap

Buffer streamlines the social media process. Also, it allows you to be more efficient and effective with your campaigns. Finally, it frees up a lot of time so that you can focus on all the other aspects of your business. The Buffer app isn’t perfect.

However, the team has done a lot to make improvements over the past few years and are continuing to improve their service. Buffer has proven that their app really is the better way to share on social media.

Image sources: Buffer