Change Pinterest to Business Account – How to Convert a Personal Account

If you’ve been playing around with a personal Pinterest account, you’ve probably thought of many ways that you can use it to promote your business. With so many businesses and advertisers getting value out of the site it may be time for you to change Pinterest to business account.

While the process of making the transition isn’t complex, you should start by learning how to properly change your personal Pinterest account to a business account.

the icon of Pinterest business pages

Step 1: Verify Your Website with Pinterest

The first thing you have to do is to verify your domain with Pinterest. This allows Pinterest to confirm that your business and website are connected. Keep reading our recommended tips and steps. We will walk you through the entire process.

You’ll instantly notice that you cannot connect more than one domain with your Pinterest account. In order to match another domain to your Pinterest account, you will need an entirely new Pinterest account. This can be easily managed with social media management tools like Hootsuite.

the log in form of Pinterest for business

Step 2: Set Up Your Blog Board

The next thing you want to do to help with the transition is to create a blog board. This is where you want to put all your posts from your blog. You should keep everything as consistent as possible including the title, description of your blog post, image thumbnails and anything else that might be relevant.

Adding a blog board gives your Pinterest users another reason to stay in touch with you aside from your regular Pins. This blog board will help you drive a lot of traffic to your blog and help you develop a relationship with your followers.

Step 3: Merge and Remove Boards

If you have any older boards that have some content related to your business, it may be worthwhile to merge boards. Simply use the move or copy button when you check off your Pins. This process can take quite a long time. Still, it will be worth it if you need to fill your new business board with relevant content.

You also want to remove boards that are not related to your business. Pinterest has recently changed their algorithm. So, the save button will help determine what your Pinterest account is about. You want to delete unnecessary boards because you don’t want users to save or Repin pins that are not related to your business.

several Pinterest accounts and the Pinterest logo in the center

Step 4: Update Your Profile and Board Covers

To completely change Pinterest to a business account, you want to mark your new Pinterest profile’s identity with a different look. Come up with a profile that’s more reflective of what your business is about. However, make sure you don’t make it look too corporate. Change any other details on your profile to support the change as well.

Finally, update your board covers so that they present the right theme for your new boards. Go to the board you want to update and click ‘edit.’ Click change cover and upload a new cover that suits your board. Adjust the picture and after you’ve found the right dimensions, click ‘save changes’ to finish up the process.

Why Change Pinterest to Business Account?

So why change Pinterest to business account? There a wide variety of tools that will help you get more value out of Pinterest with a business account. One of the most valuable tools you’ll have access to is the Pinterest analytics tool.

This analytics tools will show you the number of impressions, Repins, saves and clicks for all your Pins so that you can get an idea of what’s working with your Pins. You’ll also get an overview of your most popular Pins to get better insight into your biggest winners.

Then there’s access to the Rich Pins. Rich Pins allow you to add extra details to your Pins which can help you attract more Repins, saves, clicks and better monetize your Pins.

There are various types of Rich Pins from ones that add real time pricing to products, article pins to help you get more out of your content and even recipe pins. These pins can help you convert more views into clicks and saves, while also helping you create more revenue.

Finally, there’s Promoted Pins and Buyable Pins. Promoted Pins basically serve as a direct advertising platform for businesses. You can think of them like sponsored ads. Buyable Pins are special pins that work with BigCommerce, Salesforce Commerce Cloud, and Shopify.

This allows you to set buy buttons on your Pins. This is different from Rich Pins as users do not have to leave the site to make a purchase.

a message from the Pinterest for business platform about converting personal accounts to business ones

How to Use Your New Business Profile

Once you change Pinterest to business account, you’ll want to think about how you want to start using it. The best thing to start playing with right away is represented by Rich Pins for articles.

It will help you generate a lot more traffic, saves and Repins for your content. Then, you’ll want to move towards Promoted Pins by creating a strong offer that will generate new customers.

Take note that when you change Pinterest to business account, you have to be careful about how you use the site. Read through their policies and guidelines to make sure that you know what not to do.

Making a mistake with a business account can lead to your account being suspended which can stall your progress. It’s possible to get your account reactivated but it will involve going back and forth between their support department.

One important concept that you need to know when you change Pinterest to business account is that each one of Pinterest’s programs have different guidelines. For example, Pinterest has guidelines on how to use their logo in your advertising/marketing.

They have guidelines for buyable pins and promoted pins as well. The best thing to do when you change Pinterest to business account is to work with one program at a time until you really understand it. This will help you avoid suspensions and maximize the results you get from each program.

Bottom Line

So, why change Pinterest to business account? Well, it will help increase your brand’s awareness and visibility. With Pinterest, your products or services will get easily discovered, shared, and consider for future purchases. As you can see, it is not that hard to convert a personal account to a business one.

All you have to do is to adjust the profile and update it so that it maches your brand. Your Pinterest business profile must send a message: your brand’s identity and uniqueness.

Image sources: 1, 2, 3, 4

How Can Pinterest Help You with Your Visual Content Marketing Strategy?

Whether it’s videos, infographics, image driven content or simple photos, visual content marketing is growing at a rapid pace. It’s no wonder why. People only remember 10% of the information they hear. But when you add a picture that number increases to 65%. If you’ve used visual content marketing sparingly or have yet to use in your campaigns, then that statistic should make you want to take it seriously.

One great platform that can help you succeed with your visual content marketing strategy is Pinterest. The visual based social media site can be an incredible asset for your visual content marketing for several reasons.

tablet and phone frames next to a vintage camera on a desk

1: Pinterest Offers Rich Pins

Pinterest has a feature called Rich Pins that businesses can use to enhance their posts. You can make Pins for your articles, apps, recipes, and products stand out. The Article Pin, in particular, is a great tool for helping your visual content stand out and generate more traffic to your site. The article Rich Pin also makes it look like a handy post it note in a sense and users really tend to like saving these kinds of Pins for future reference.

the logos of all the social media networks on wooden spoons

2: Pinterest Integrates with Other Social Media Sites

You’re probably already using Facebook and Twitter to support your visual content marketing. By integrating Pinterest into the visual content you share on these sites, you’ll be able to get more out of your posts. You’ll build a Pinterest following, get your content shared on Pinterest and create multiple channels to reach your audience on.

Aside from these two integrations, there are many third party tools that help you integrate Pinterest into other social media sites like Instagram, LinkedIn and more.

3: Pinterest Has High User Engagement

One of the things that you’ll notice when you start using Pinterest is that the users voraciously consume the content shared on the site. There is a very high level of engagement for the site due to its visual nature. As a result, you have a very high chance of your content going viral if you consistently put out quality content. With that said, you still need to optimize your posts properly and use the analytics tools to see what your audience is responding to.

the message of visual content engagement on an image of a laptop

4: Pinterest Users Have High Purchase Intent

At the end of the day, visual content marketing comes down to generating sales. Pinterest is a great platform for monetizing your content because many of the users are always on the look for great products to buy. There are many consumers that use the site, and Pinterest also has many features that make it easy for businesses to sell products on their site like the Buyable Pins feature which allows users to purchase your product without even leaving Pinterest.

5: Pinterest Helps Create a Brand Experience

One of the things that are unique about Pinterest is that it helps users really connect with content publishers. Because the content is visually driven, many brands can create a one of a kind visual based experience. They’re able to communicate with their prospects and customers in a way that’s different from other channels like email and blogs.

Brands are using everything from visual brand storytelling, visual based content (infographics), to branded content. All these help them establish their brand and connect with their audience.

several Pinterest accounts with Rich Pins

6: Pinterest Offers Excellent Advertising Options

Like other social media sites, Pinterest offers an advertising platform. Their advertising program is called Promoted Pins. It allows you to target users based on interests, keyword searches, and the audience. Promoted Pins look practically the same as regular Pins except they are marked as sponsored.

Pinterest uses the popular pay per click model for their advertising platform. This creates a low barrier to entry, makes it affordable and easy to scale. Aside from Sponsored Pins, Pinterest plans on offering more advertising options to businesses in the near future.

7: Pinterest Is a Great Way to Generate Quality Leads

Visual content is more eye catching to Internet users. So, it tends to get more clicks than regular text based content. This is why Pinterest is a great site to generate quality leads. You can use draw in qualified leads by creating interesting and helpful Pins. They will make users want to visit your site for more information.

One effective strategy for using visual content Pins to generate leads is to offer upfront advice but hold back the rest of the content on your site. You simply offer the user the rest of the content in return for signing up to your email list.

a short infographic explaining why visual content is important

8: Pinterest Is the Perfect Testing Ground for Developing Content Strategy

As mentioned earlier, Pinterest offers an analytics tool for business accounts. The analytics tool will give you the data you need to develop a solid visual content strategy for your target audience. You’ll quickly be able to see which topics, headlines, images, graphics, formats, descriptions and other elements lead to the highest engagement numbers.

You can then optimize your content strategy to create content that is more engaging and targeted. This will help you get more out your content marketing efforts while driving your costs down significantly.

Bonus Tip

One final tip to getting the most out of Pinterest is to experiment with their Promoted Pins program. It can be hard to generate traffic and engagement when starting out from scratch. Promoted Pins can help you get more exposure for your Pins even with a small budget.

By spending a little money, you can quickly figure out if your Pin is something you can work with or if your Pin needs to be completely redone. You’ll also be able to develop your content strategy faster and figure out the best way to monetize your content.

Summing It Up

Overall, Pinterest will prove to be an indispensable tool to your visual content marketing strategy. Many businesses use Pinterest to build an audience in the beginning. As they gain some traction, they’re leveraging their audience to share their content and using their successes on the site to expand their visual content marketing to other social media sites like Facebook, Instagram, and Twitter.

Image sources: 1, 2, 3, 4, 5

What Are the Latest Pinterest Update Changes Made in 2017?

There have been numerous changes made to Pinterest in 2017. Most of the latest Pinterest update changes have been made in the last few months, so businesses are still trying to figure out how these changes will impact them. The one thing that’s clear is the fact that Pinterest is focusing on making sure that their users have a better experience with their site.

This, of course, is connected to businesses as a big part of that better experience will need to be provided by the company. Businesses that rely on Pinterest for their revenue really need to keep up with what’s going on and experiment to figure out how to adapt to these changes. To help you get up to speed, here are the latest Pinterest update changes that you need to look into.

1. The Pinterest Lens

an example of Pinterest lens as seen on a smartphone

The latest Pinterest update featured the Pinterest Lens feature that aims to help you discover content by simply pointing your phone camera at it and tapping on your screen. After you’ve taken a snapshot of the photo that interests you, Pinterest will return related styles, ideas, and topics.

This seems to work best for fashion, home decor and food which should be very helpful since many businesses that are on Pinterest are in these industries. The Lens feature is still in the beta mode, so there’s no clear word on how the algorithm works and will work as it is fleshed out.

2. Instant Ideas

Pinterest instant ideas circle button feature

Similar to how the Lens feature works, you can find related content based on the content you’re already browsing on Pinterest. On each pin, there is a circle on the bottom right corner. When you tap the circle, the feed will pull up new results related to that pin.

Pinterest is planning to use both the Lens and Instant Ideas to offer more options to advertisers while helping users hone in on what they’re looking for. The plan is to have advertisers use photos to help target users instead of just keywords.

3. Shop the Look

Pinterest Shop the Look feature

Shop the Look was another feature that was part of the latest Pinterest update. The feature was made specifically for the home decor and fashion industries. With this feature, advertisers will be able to create blue circles in their pins and have them link to product pages.

The idea is to help advertisers get more value out of their pins with impulse purchases. Pinterest will also be collecting the best content from these industries and featuring them on their site. They’ll most likely start working with the big brands they already have partnerships with but may entertain featuring smaller businesses later.

4. Smart Feed Algorithm Update

Pinterest Smart Feed Algorithm feature

On top of the latest Pinterest update that added the new visual discovery tools, businesses had to deal with an algorithm change. Smart Feed is the name of Pinterest’s algorithm, and it determines what shows up in a user’s home feed. It is similar to how search engine optimization works. Also, it seems that Pinterest will be focusing on quality to help make these decisions.

Pinterest will base it off the quality of your pin, quality of the account, relevance and the domain the pin links to. That means that marketers will need to focus on creating great content for their pins. Also, they need to make sure their domain adds value to Pinterest users.

5. Retiring the Like Button

Pinterest account example with save button

The entire community of users was in shock when Pinterest announced that they would be removing the like button from the site. They are focusing on their save button. Therefore, you can still keep note of the pins that you’ve found useful, interesting or valuable.

The save button will allow users to organize their pins into different boards. It will also help guide Pinterest in showing users more of the content they’re interested in. How this will affect their algorithm is still a mystery. Still, many think that it will have a significant enough of an impact on what shows up on users’ home feeds.

6. Additional Security Features

the Twilio Authy security app

One of the worst things that can happen to your business is getting your Pinterest account hacked. To prevent this from happening, new security features were added to the latest Pinterest update. First, they will add two-factor authentication and require that you enter a verification code when you log in. This code is sent via text message or through the Twilio Authy app.

Second, the company has added a feature to help you review your devices. If you find a device you’re not familiar with, you can quickly remove that user from having access. You also get email alerts if unfamiliar devices and locations are being associated with your account.

7. More Food Related Features

new Pinterest food features

A large number of Pinterest users love using the app to find everyday recipes. There were some additional food features added in the latest Pinterest update that can help users find the perfect recipe. Users can now filter recipes by the time required to cook the dish, the type of diet and the ingredients they want to work with.

In addition, they’ll be integrating recipe ratings from some of the biggest cooking sites on the web like Food Network and Epicurious. This can lead to great opportunities for restaurants, online grocers, and food specialty eCommerce stores. It’s a relatively new feature. Therefore, food related businesses will need to see how it plays out to see if these features can be monetized.

Summing It Up

Those are some of the latest Pinterest update changes made in 2017. As you can see, the changes will have a big impact on both users and businesses using Pinterest. Users will have many more options to find the content they’re looking for.

Specific industries will have more opportunities to target their audience and monetize their content. However, it will be harder for businesses to profit from Pinterest. This happens because the company now wants to see quality content coming from their publishers.

Image sources: 1, 2, 3, 4, 5, 6, 7

Buffer App Review: A Better Way to Share on Social Media

Social media has become an essential marketing channel for many businesses. But with so many different social media platforms out there, it can be hard to build and manage campaigns. You have to deal with your pages on Facebook, Twitter, Google+, Instagram, Pinterest, and LinkedIn. Fortunately, tools like the Buffer app have been developed to help business manage their social media accounts and campaigns.

the Buffer app homepage screenshot

What Exactly Is Buffer?

Buffer is a social management platform for businesses. It allows you to schedule posts across all the major social media accounts (Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn). It is designed so that you can compress all your social media posting activity in one go and have it automatically post to specified times throughout the week. This makes it so that you don’t have to log into each platform and post manually.

Buffer App Feature List

Aside from its main functionality, the Buffer app has many additional features that will help you get more out of your social media marketing.

1. Custom Scheduling for Each Platform and Profile

Unlike other similar tools in the marketplace, the Buffer app allows you to build custom posting schedules for each platform and social media profile. That means that you can schedule custom posts for your Pinterest account, two different Twitter accounts, and even your Facebook account. This feature is essential for social media marketers that are on every major social media platform or manage multiple businesses/brands.

2. Optimal Scheduling Features

One of the things that many social media marketers have to figure out is the times to post to their accounts. You need to test different times and take a look at your numbers over time. Thankfully, the Buffer app has an optimal scheduling feature that provides you with the optimal posting times based on the last 5000 interactions for each of your social media profiles. There’s no need to set up analytics outside of the platform to figure out your optimal posting times.

the way the Buffer app appears on multiple mobile devices

3. Visual Scheduling Calendar

The Buffer app allows you to look at all your schedule posts on a visual calendar. You can schedule your posts months ahead in advance. If you need to go back and make edits, simply click on existing posts to make changes. This user interface allows you to really understand your entire social media strategy from a bird’s eye view and quickly build extensive campaigns to make your life easier.

4. Social Media Analytics

Like any other advertising or marketing channel, you need to know your numbers to optimize your campaigns. Therefore, Buffer has a built-in analytics tool that shows you all the engagement metrics to learn what’s working and what’s not. So, you’ll be able to see shares, retweets, likes, mentions, comments, plays and clicks for each individual post.

Buffer also provides advanced analytics that allows you to view your metrics by the date and compare different elements to see how post frequency affects engagement numbers. Furthermore, this kind of information will help guide future social media marketing campaigns.

5. Share Content on the Fly with the Buffer Extension

One of the most helpful tools that come with the Buffer app is the Buffer browser extension. If you come across an article, tweet, image or video that you want to share with your followers, you can simply open up the Buffer extension and share it right there on the spot. There’s no need to login to Buffer or any of your social media accounts. It will even let you pull up the title, upload an image/video file and shorten the URL in one go.

6. Buffer Integrates with Many Popular Apps

It’s very likely that you have many marketing and business related in your arsenal. Buffer will help you take these apps even further as they allow integration with more than 60 apps. Some of the popular ones in the list include IFTTT, Feedly, Pocket, Zapier, Tweetcaster, and Followerwonk.

Imagine using any one of your custom RSS feeds from your Feedly account and integrating that with Buffer to post the content to all of your social media accounts. Or using Scoop.it to curating content based on keyword searches and posting them with Buffer.

the Buffer app pricing plan screenshot

Pros and Cons of Buffer

While there are many benefits of signing up to the Buffer app service, there are also some cons you need to be aware of. Let’s start out with the positive.

Pros

  • Allows you to easily curate and repurpose content with the Buffer browser extension and the Rebuffer feature that moves old posts back into your schedule.
  • Helps further automate your social media activity with the RSS integration. Moreover, you can grab the RSS feeds of your favorite blogs and post their content on set intervals.
  • The advanced analytics feature really offers in-depth information that other tools simply don’t offer.

Cons

  • Social media analytics feature is only available for the small business package. It should be available in the basic package.
  • You need to use separate social media tools to interact with your followers and manage conversations.
  • There are no cheaper options for business owners that want to use the calendar, RSS, and analytics features but don’t need the larger post scheduling capacities.

Overall, Buffer will prove to an essential tool for every social media marketer and small business owner that’s on social media. The main functionality of the app is being able to schedule posts to your social media accounts. This will solve the main problem that most people have with social media marketing.

For example, it organizes your time on finding the perfect moments to post to and manage multiple accounts. Furthermore, the other features really do add a lot of value and help you make the right social media marketing decisions.

Let’s Recap

Buffer streamlines the social media process. Also, it allows you to be more efficient and effective with your campaigns. Finally, it frees up a lot of time so that you can focus on all the other aspects of your business. The Buffer app isn’t perfect.

However, the team has done a lot to make improvements over the past few years and are continuing to improve their service. Buffer has proven that their app really is the better way to share on social media.

Image sources: Buffer

How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736×1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

Pinterest support center screen caption

Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

Image sources: 1, 2, 3