Buffer App Review: A Better Way to Share on Social Media

Social media has become an essential marketing channel for many businesses. But with so many different social media platforms out there, it can be hard to build and manage campaigns. You have to deal with your pages on Facebook, Twitter, Google+, Instagram, Pinterest, and LinkedIn. Fortunately, tools like the Buffer app have been developed to help business manage their social media accounts and campaigns.

the Buffer app homepage screenshot

What Exactly Is Buffer?

Buffer is a social management platform for businesses. It allows you to schedule posts across all the major social media accounts (Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn). It is designed so that you can compress all your social media posting activity in one go and have it automatically post to specified times throughout the week. This makes it so that you don’t have to log into each platform and post manually.

Buffer App Feature List

Aside from its main functionality, the Buffer app has many additional features that will help you get more out of your social media marketing.

1. Custom Scheduling for Each Platform and Profile

Unlike other similar tools in the marketplace, the Buffer app allows you to build custom posting schedules for each platform and social media profile. That means that you can schedule custom posts for your Pinterest account, two different Twitter accounts, and even your Facebook account. This feature is essential for social media marketers that are on every major social media platform or manage multiple businesses/brands.

2. Optimal Scheduling Features

One of the things that many social media marketers have to figure out is the times to post to their accounts. You need to test different times and take a look at your numbers over time. Thankfully, the Buffer app has an optimal scheduling feature that provides you with the optimal posting times based on the last 5000 interactions for each of your social media profiles. There’s no need to set up analytics outside of the platform to figure out your optimal posting times.

the way the Buffer app appears on multiple mobile devices

3. Visual Scheduling Calendar

The Buffer app allows you to look at all your schedule posts on a visual calendar. You can schedule your posts months ahead in advance. If you need to go back and make edits, simply click on existing posts to make changes. This user interface allows you to really understand your entire social media strategy from a bird’s eye view and quickly build extensive campaigns to make your life easier.

4. Social Media Analytics

Like any other advertising or marketing channel, you need to know your numbers to optimize your campaigns. Therefore, Buffer has a built-in analytics tool that shows you all the engagement metrics to learn what’s working and what’s not. So, you’ll be able to see shares, retweets, likes, mentions, comments, plays and clicks for each individual post.

Buffer also provides advanced analytics that allows you to view your metrics by the date and compare different elements to see how post frequency affects engagement numbers. Furthermore, this kind of information will help guide future social media marketing campaigns.

5. Share Content on the Fly with the Buffer Extension

One of the most helpful tools that come with the Buffer app is the Buffer browser extension. If you come across an article, tweet, image or video that you want to share with your followers, you can simply open up the Buffer extension and share it right there on the spot. There’s no need to login to Buffer or any of your social media accounts. It will even let you pull up the title, upload an image/video file and shorten the URL in one go.

6. Buffer Integrates with Many Popular Apps

It’s very likely that you have many marketing and business related in your arsenal. Buffer will help you take these apps even further as they allow integration with more than 60 apps. Some of the popular ones in the list include IFTTT, Feedly, Pocket, Zapier, Tweetcaster, and Followerwonk.

Imagine using any one of your custom RSS feeds from your Feedly account and integrating that with Buffer to post the content to all of your social media accounts. Or using Scoop.it to curating content based on keyword searches and posting them with Buffer.

the Buffer app pricing plan screenshot

Pros and Cons of Buffer

While there are many benefits of signing up to the Buffer app service, there are also some cons you need to be aware of. Let’s start out with the positive.

Pros

  • Allows you to easily curate and repurpose content with the Buffer browser extension and the Rebuffer feature that moves old posts back into your schedule.
  • Helps further automate your social media activity with the RSS integration. Moreover, you can grab the RSS feeds of your favorite blogs and post their content on set intervals.
  • The advanced analytics feature really offers in-depth information that other tools simply don’t offer.

Cons

  • Social media analytics feature is only available for the small business package. It should be available in the basic package.
  • You need to use separate social media tools to interact with your followers and manage conversations.
  • There are no cheaper options for business owners that want to use the calendar, RSS, and analytics features but don’t need the larger post scheduling capacities.

Overall, Buffer will prove to an essential tool for every social media marketer and small business owner that’s on social media. The main functionality of the app is being able to schedule posts to your social media accounts. This will solve the main problem that most people have with social media marketing.

For example, it organizes your time on finding the perfect moments to post to and manage multiple accounts. Furthermore, the other features really do add a lot of value and help you make the right social media marketing decisions.

Let’s Recap

Buffer streamlines the social media process. Also, it allows you to be more efficient and effective with your campaigns. Finally, it frees up a lot of time so that you can focus on all the other aspects of your business. The Buffer app isn’t perfect.

However, the team has done a lot to make improvements over the past few years and are continuing to improve their service. Buffer has proven that their app really is the better way to share on social media.

Image sources: Buffer

Top 7 Pinterest Clothes Ideas to Keep You Updated with Fashion Trends

Keeping up with the constantly evolving clothing trends isn’t exactly easy. Every year, designers release hot new styles that inspire young fashionistas all over the world. Whether you’re repinning a favorite outfit or a detailed article, Pinterest delivers the newest fashion trends straight to your smart device. This article lists the top Pinterest clothes pins by popularity so that you can be stylish all year.

a pile of clothes and a pair of shoes

Top 7 Pinterest Clothes Idea Pins

Pin 1: Capsule Wardrobe App

a wardrobe capsule on a gray surface

The easiest way to keep up with constantly changing fashion trends is to build a capsule wardrobe. In case you’re not familiar with the term, a capsule wardrobe includes about a dozen staple pieces, such as jackets, scarves, t-shirts, shoes, and bottoms. The idea is to create dozens of outfit combinations from this selection, saving you from purchasing new outfits every year and imminent boredom when you tire of each one.

Pinned over 90,000 times, this Pinterest clothes app pin leads you to the Outfits app by Cladwell. This app makes creating new outfits from your capsule wardrobe a cinch. For $4.99 a month, you can add your staple items to a digital wardrobe. Each day the app suggests fresh combinations based on your wardrobe.

Pin 2: 12 Looks of Casual Summer Dresses

a young woman wearing a summer dress

Summer is just around the corner. If you want the scoop on the coolest summer dresses, check out this pin. The link leads you to an article on Zefinka, a blog site with endless fashion resources. The article tells you what summer dresses are trending and how you can layer your outfit to look like you just stepped off the runway. Zefinka provides several photos to back up their recommendations and give you a little extra inspiration.

This site is a rising star on Pinterest, offering several pins with beauty and fashion advice. To keep up with the latest Pinterest clothes pins, follow their account.

Pin 3: Build a Capsule Wardrobe

several girls with floral skirts

Before you can add items to your digital wardrobe app, you need to build a capsule wardrobe in real life. The Build a Capsule Wardrobe pin is perfect if you’re looking for a quick visual reference while shopping or need an in-depth how-to for creating a trendy wardrobe. The step-by-step instructions are easy to follow. In addition, the article includes everything that is trending in 2017 fashion: floral prints, sheers, lace shoes, and cute, small purses.

Pin 4: How to Wear Casual Outfits

a young woman in a casual outfit

Not everybody is adept at creating unique, trendy outfits fit for everyday life. Pinterest’s “How To” pins can not only give you ideas on how to pull together outfits, but they can also keep you updated on the current trends. Like the casual outfit how-to, most of these Pinterest clothes pins serve as a quick reference or inspiration. However, if you click the pin link, you’ll usually be directed to polyvore.com, where you can find more easy-to-follow outfit ideas.

Pin 5: These 13 Swim Trends are Going to be Huge in 2017

a woman with a two-piece swimsuit

Streetwear isn’t the only fashion consideration Pinterest can help you with. 2017 is breaching unknown waters with hot, quirky swimsuit trends.

This Pinterest clothes pin leads you to Brit + Co’s website. Brit + Co is a well-known blogging site full of useful beauty, fashion, and décor tips. Some of the trends they list may sound a little offbeat, such as 80s throwback suits, plunging one-pieces, one shoulder cuts, and nude-colored suits. However, the accompanying photos make it easy to fall in love with these daring styles.

Brit + Co is another pinner you should follow if you want to keep up with all the Pinterest clothes trends. Whether you’re a fashionista or an avid beauty pinner, Brit + Co has a little something for everyone.

Pin 6: 15 Outfits for Spring/Fall 2017

a stylish woman with a fall outfit

For a broad look at the upcoming Spring styles, check out this Pinterest clothes pin by Styles Weekly. If you click the link, you’ll be directed to their website, where you’ll find the latest 2017 styles, such as embroidered florals, delicate sheers, and nude-tone outfits.

Although Styles Weekly does not have an official Pinterest account, they are a major resource regularly found on Pinterest clothes boards. With pins like this, it’s easy to see why; Styles Weekly posts about all the latest clothing, accessories, and beauty care tips.

Pin 7: Spring Shoe Trends 2017

a pair of red women shoes

Inspirational Pinterest clothes pins can be great, but be sure to check out the latest shoe trends as well. Repin Grace & Beauty’s Spring Shoe Trends. The link goes directly to Cyndi Spivey’s blog, where you can find dozens of beauty, fashion, and personal tips. Although this website is geared for a 40 plus audience, this article can be extremely helpful for selecting your spring attire. The article lists several of the newest trends, such as ruffles shoes, pom poms, and the continuation of lace-ups.

Grace & Beauty also has her own Pinterest account, so you can follow her trending Pinterest clothes pins. In addition, she is also known for posting excellent ways to save money while shopping for the top fashions, and helpful beauty tips that can save you a lot of time.

Summing It Up

Pinterest clothes ideas can be all the inspiration you need for finding exciting, new outfits. For little tips and tricks to make creating outfit combinations easier, check out pins like the Outfit app, Build a Capsule Wardrobe, and How to Wear Casual Outfits.

For inspirational pictures, and a detailed look at the latest trends, check out pins from Styles Weekly, Grace & Beauty, and Brit + Co. Cute, trendy outfits are easy to make when you have the right inspiration. If you haven’t already, sign up for Pinterest and get pinning!

Image sources: 1, 2, 3, 4, 5, 6, 7, 8

How to Post on Pinterest – a Step-by-Step Guide

Pinterest is a social media photo sharing website that allows you to share images that excite and inspire you along with your friends, family, and the world. Joining the site and adding your first post is a breeze, and can be done in 15 minutes or less. The following seven steps will walk you through the process of setting up the basics of your account, creating your first board and adding your first post, called a pin. So, let’s discover the main steps on how to post on Pinterest.

the word pinterest written with scrabble letters

7 Steps on How to Post on Pinterest

Step 1 (Register for a Pinterest Account)

First of all, you will have to navigate to www.pinterest.com. You should see a small window pop up in the center of the screen prompting you to create a new account. If you wish to create a new account from scratch, enter your email address and your chosen password in the fields provided. To quickly register using your Facebook account, click the Facebook button which displays your Facebook profile photo.

Take a moment to read Pinterest’s terms of service and privacy policy via the link near the bottom of the registration section, if you wish, then click “Continue.” Understanding the terms is important before learning how to post on Pinterest. Next, enter your full name, age, and gender, then click on the “Sign Up” button to continue.

Step 2 (Select Topics to Follow)

Pinterest will preload your personal feed with a few topics of interest to you, to help you get started. Select a few topics from the list that appears immediately after registering, such as “Animals,” “Geek Culture,” or “Fitness.” Select at least five topics, then click “Done.”

Step 3 (Optional: Add the Pinterest Browser Button)

the Pinterest logo on a piece of chalk

The next page will ask whether you wish to get the Pinterest browser button; a feature which will allow you to quickly save images you see on the web and automatically post them on Pinterest. Click “Get it Now” to add it to your current web browser, or click “Skip” to move on. Also, if you choose to add the button, a new tab will open to provide instructions on using this feature.

Step 4 (Create Your First Board)

a pinterest bord with infographics

From your feed page, which opens by default, click on your profile image near the top-right of the page. If you’re logging into Pinterest for the first time, this should be a simple gray image of an anonymous person. This will open your profile, where you can create your first board and your first pin.

In your profile, click the button labeled “Create Board” to create your first board. This will be your first collection of pinned images, and you can save your first post to this board in Step 6. Give the board a name in the “Name” field, such as “Learning How to Post on Pinterest,” then select whether it will be public or secret via the toggle switch directly below. Finally, click “Create” to create the board.

Step 5 (Edit and Invite People to Join Your Board)

Click the pencil icon beside the name of your first board to edit its details. Here you can change the board’s name, add a detailed description, choose a category, or add collaborators (others who can add to your board).

Click the “+” button beneath the name of the board you created in the previous step. In the window that appears, add the names or email addresses of a few people to invite to view your first board, if you wish. Moreover, you can invite people from your friends’ lists on Facebook, Google+, Twitter, or Yahoo via the links directly below. Click “Done” when you’re ready to move on to adding your first pin.

Step 5 (Option 1: Add Your First Pin Via a Web Address)

pinterest logos and some pins

Now we come to the meat of learning how to post on Pinterest. Return to your profile page by clicking your profile image once more, as you did in Step 4. Directly above your list of boards, click the “Pins” button to switch to viewing your list of pins, which will be empty if you’re just starting out. Click the “Save Pin” button, then select whether you wish to add a pin from the web or your computer’s storage.

If you choose to add a pin from the web, you will be prompted to enter an URL (web address) pointing to the location of the image you would like to upload. To find this URL, locate and view the picture in your web browser.

If you have found an image on a web page, you can right-click it, then click “open in new tab” to isolate the address of the image itself. Then, simply copy the address displayed in your browser’s address bar in the new tab, and paste it into the field on the Pinterest website.

Step 6 (Option 2: Add Your First Pin from Your Computer)

The second option to learn how to post on Pinterest is to post directly from your computer. To do this, click the “Your Device” button. In the new window that appears, click “Choose Image” to open your computer’s File Explorer, then locate and select the image from your computer.

Step 7 (Add Your Pin to a Board)

a woman's hands typing something on a laptop

Whether you chose to add a pin from the web or your computer, the next window will allow you to save your new pin to the board you created in Step 4. Just click the name of the board, and Pinterest will add it for you. You can now view your board and your first pin, and anyone you’ve invited to view your board can see it as well!

Now that you’ve registered your account, created a board, and learned how to post on Pinterest, you’re on your way to becoming a veteran Pinterest master. Continue to build new boards or add to existing ones, follow people with similar interests, and share your unique style with the world!

Finally, you can also find more tutorials on publishing eye-catching pins. Moreover, you can discover inspiring pins to build your followers database and inspire others to do the same by teaching them how to post on Pinterest too.

Image sources: 1, 2, 3, 4, 5

Find All Pins of Your Website’s Images

Want to find all the pins of your website’s images on Pinterest?

Currently in the search bar on Pinterest, typing in a domain name doesn’t bring up the desired results. At least not for me.

Today I discovered the “/source/” addition to Pinterest URLs. All you do is tack on your domain name after http://pinterest.com/source/. The results appear to be all pins linked somewhere within that website.

Let’s take my wife’s photography blog as an example. Remove the “http://” and “www.” and the Pinterest URL for all pins linked to her site is:

http://pinterest.com/source/derksenphotographyblog.com/

If you’re interested in finding all pins and boards within Pinterest that link to images on your site, do a search on Google with the “site:pinterest.com” syntax plus your domain name (again omit the “http” and “www”). Example:

site:pinterest.com derksenphotographyblog.com

It’s not as visual as Pinterest of course, but it’s a quicker way to get right to the boards containing pins to your site.