How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736×1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

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Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

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8 Ways in Which the Tailwind App Will Improve Your Pinterest Marketing

One of the most complex aspects of marketing on Pinterest is posting on the social media site on a consistent basis. To make Pinterest pay off for you, you have to be posting or sharing content multiple times a day. This can be a difficult task with all the other things you have to in order to grow and manage your business. Fortunately, the Tailwind app can help automate this process. What’s more, the app does more than automate. Here are eight ways in which the Tailwind app can improve your Pinterest marketing.

Tailwind app homepage screenshot

How Can Tailwind App Boost Your Business Marketing on Pinterest?

1. Schedule Your Pins for Automation

The more you pin, the more exposure, and audience engagement you will achieve. Many Pinterest experts recommend you post as much as five to ten pins per day. With Tailwind, you can schedule your pins by simply clicking on the Tailwind icon and creating a draft.

Once in the draft creation window, you can choose the board, add a description and pick the date/time to pin your content. What you want to do is to create your content in one large time block and queue up a ton of content to post or share throughout the week. This makes it easy to manage your Pinterest marketing.

2. Find Out the Best Days and Times to Pin Content

Similar to email marketing and other social media sites, you want to learn when the best time to post or share content. The Tailwind app will help you optimize your pins with the smart scheduling feature. It will automatically return you the best times to pin based on engagement levels from your previous pins and data from other Pinterest boards.

Once the ideal times are identified by the app, you can simply choose the time slots to post your pins. This is incredibly valuable because every category and audience will have a different optimal pin schedule.

3. Target International Audiences with Challenging Time Zones

Tailwind app sign up window

To expand your reach, you need to expand to more audiences, particularly audiences based on location. However, it’s very difficult to reach international audiences with manual pinning because of the time zone difference. For example, trying to target a European audience as a US based business or a US audience as a European business in real time is challenging due to the minimum of six-hour time difference.

Scheduling pins ahead of time with the Tailwind app allows you to get over this obstacle and hit peak times to reach international audiences.

4. Quickly Identify the Top Performing Content

The biggest mistake you can make is to pin random content without knowing what types of content yields the best results. The Tailwind app will measure engagement based on likes, repins, comments, and traffic. This will help you quickly identify what types of content resonates best with your target audience.

You may find that certain images perform better than others or that infographics are working better than rich pins for articles. Once you learn what works, you can quickly create a strategy that’s optimized to produce the best results from your Pinterest efforts.

5. Learn How Different Boards Are Performing

For some companies, it makes sense to have more than one Pinterest board. If your business has learned how to segment your audience, then creating different boards targeted to the different segments will produce better results than posting content to one generalized board.

Tailwind will allow you to see how your different boards are performing so that you can assess which boards need work in terms of optimizing your content, improving your descriptions and testing pin schedules.

6. Discover Trending Ideas and Get Relevant Content Recommendations

As mentioned earlier, you need to be pinning multiple times a day to get the most out of Pinterest. The challenge with this is that you need to find quality content and get an idea of what you should be posting. The Tailwind app makes this process easy.

The Tailwind browser extension offers trending content suggestions and gives you recommendations of pins based on your topic. You can also search by keywords for visual search engine results so that you can quickly find viral content to replicate for your own board.

7. Optimize How You Manage Your Pinterest Content

Once you start getting some traction with your Pinterest marketing, you’ll need an efficient way to manage your content. The Tailwind app user interface is incredibly well designed for this. It lays out all your pins in thumbnail images organized by the scheduled date in a neat calendar grid layout. You can also view your pin history to look at the engagement numbers so that you can recycle your best performing content to other boards.

8. Easily Outsource Pinterest Marketing

At a certain point, you’ll need to outsource your Pinterest marketing so that you can focus on your core competencies and scale your business. This can be easily done with Tailwind because of how easy it is to use and understand. The best part is that executing a Pinterest marketing strategy is so efficient with Tailwind.

Rather than going the costly route and hiring an in-house social media marketing expert, you can hire and train a virtual assistant to build and manage your Pinterest account a couple of hours a day.

Drawing to a Close

The bottom line is that Tailwind makes the task of the building and managing a Pinterest account so much easier. It allows you to automate the pinning, helps you discover ideas/content to pin, gives you the analytics to make the right decisions, and so much more. The meager $9.99 basic monthly fee will more than pay for itself.

And if you aren’t sure if it’s a tool you want to use, there’s a free trial period that will allow you to use the fully functional tool for a couple of days. If you want to succeed with Pinterest marketing, you should invest in the Tailwind app. You can even try the tool for free for a trial or demo period.

Images source: 1

 

How to Advertise Your Business Through Promoted Pins

If you’ve been using Pinterest for your business and have been seeing decent results from your efforts, you may want to step it up with promoted pins which are an advertising program on Pinterest. Promoted pins are regular pins except that you are paying for exposure rather than getting it organically.

Pinterest promoted pins

The great thing about promoted pins is that they look exactly like regular pins. The only difference is that there is a statement that says “promoted by brand” below the image and right next to your logo. The big benefit of these pins is that they will get instantaneous views. So how do you get started?

8 Useful Tips on How to Advertise Your Business Through Promoted Pins

1. Start with Precise Targeting

Before you even start a promoted pins campaign, you need to know your audience. This is a paid advertising program. So, if the goal is to see a return on investment, you need to make sure your targeting is on point. You can target by location, language, and gender. While the targeting options seem limited, it’s likely there will be more options added in the future. Pinterest also lets you target with keywords, so you don’t have to worry about your ads being served to too broad of an audience.

2. Brainstorm Relevant Keywords

The great part about Pinterest’s promoted pins program is that you can attach 150 keywords to your pin. This allows you to really make sure that you are targeting the right audience. Invest a good amount of time into brainstorming a large keyword list.

You’ll find that Google’s Keyword Planner will help immensely with this task. You want to use a combination of broad keywords and specific keywords if you want as much exposure as possible. If you want to keep your campaign really targeted, then stick to specific keywords to start your campaign.

3. Use Rich Pins for Best Results

The best way to capture the attention of Pinterest users is to use rich pins. Rich pins allow you to put the essential details of your pin to make them more useful to users. For example, a rich pin for a product will display the brand, description, cost and the site. The same idea applies if you are planning to do a lead generation campaign. You want to do a rich pin for your article so that your title get shown in a large font above your pin.

4. Start with Pins that Are Already Winners and Use Strong Descriptions

Look through your account history and see what pins can be applied to your advertising campaign. You obviously want to work with pins that have already gotten great engagement numbers. Then, you want to create a description that’s benefit driven, engaging and finish it off with a strong call to action. You may also want to improve the image or photo if the quality and resolution aren’t high enough. All these little steps ensure you get the most out of your advertising campaign.

5. Choose the Pricing Model that’s Right for You

Pinterest Analytics platform

You can choose from a cost per engagement, cost per click (CPC) (traffic that goes to your site) and CPM model. Most advertisers will want to opt for a cost per click model though the CPM model can sometimes be more economical with the right pin. Start out with a CPM model if you have a small budget. Then, switch over to a CPC model to see how it compares to the CPM. The success of the CPM model obviously depends on how attractive your pin is to the target audience.

If you’re running ads that link to your website, you have to put a lot of effort into creating strong landing pages. Invest some time into writing ad copy that is relevant and impactful to your target audience. Then, make sure you work on the design to create a strong presentation that supports your copy and guides the visitor to complete the conversion.

You also want to aim for the highest possible conversion rates by testing new landing pages on a regular basis. The best elements to test is the layout, headline, call to action, offer, pricing and lead paragraph. If you have trouble with this process, you may want to hire a conversion rate optimization expert.

7. Manage Your Costs

The last thing you want to do is to let your costs get out of control. Start with a low cost per click bid and scale up depending on how much traffic you’re getting and the return on investment. You also want to set a daily minimum spend so that you don’t spend your budget all at once.

The daily minimum spend will allow you to make changes as you start getting data about your campaign. Finally, go back to the keyword targeting and try removing the broader keywords if you feel you’re getting a lot of traffic but a low return on investment.

8. Track Everything and Continue Testing New Pins

Like any other advertising platform, you have to track your campaign to make the right decisions. Keeping track of your metrics will allow you to scale your winners, eliminate the losers and improve the pins that are doing okay but obviously need some help. To test pins against each other, put multiple promoted pins in one campaign. This simple testing A/B method will allow you to see which creatives are more effective than others.

Summing It Up

That’s a quick primer for advertising your business using promoted pins. Both small businesses and large brands alike have been seeing strong ROI numbers from this advertising program. The advertising costs are relatively low compared to some of the other cost per click and CPM advertising platforms.

Another benefit of promoted pins is that when they are repinned, they’ll show up in other people’s feeds/boards which gives you extra value from your promoted pins campaign. So what are you waiting for? Start building your promoted pins campaigns today.

Images source: 1

Top 7 Pinterest Tools for Marketers You Should Use

Social media platforms have become a valuable tool for business marketers. Every time a social media user shares your content, your business not only receives free advertising, but your products and services could reach millions of potential customers. With 93% of pinners hoping to make a purchase, Pinterest is quickly becoming a valuable tool for businesses nationwide. This article discusses the top 7 Pinterest tools you can use to market your business, so you can take advantage of this lucrative marketing strategy.

the Pinterest logo on a red chalk

Top 7 Pinterest Tools for Marketers to Use

Tool 1: Pinterest Business Account

Pinners log on to Pinterest to gain inspiration or information about a specific topic. Ensuring that your business provides this information is crucial to utilizing Pinterest effectively. A Pinterest business account allows pinners to quickly and comfortably view your products while you analyze their trends to create more effective posts. This account can entice prospective customers to use your services and establish yourself as a reliable source for the information they are interested in.

Creating a Pinterest business account is the first step to gaining access to the Pinterest tools you need to accomplish these goals. Business accounts are easy to create and free; however, if you want to take advantage of the more advanced tools, such as promoted pins, you will need to subscribe to their Pinterest Ads Manager.

Tool 2: Promoted Pins

Once you’ve created your Pinterest business account, consider subscribing to the Pinterest Ads Manager. This is one of the only Pinterest tools that requires a paid subscription. Promoted pins do not have an expiration date and can come at a fraction of the cost of competitional advertising services, such as pay-per-click programs. Pinners may also be more susceptible to this form of advertising since promoted pins resemble regular pins. Moreover, they may still hold valuable information.

Promoted pins are optimized to show up more frequently in a pin search, ensuring that your material has more exposure. For better results, choose multiple keywords that are specific and general. Once pinners begin to share your ad, you can begin gaining free exposure from repins. Pinterest suggests that members of Pinterest Ads Manager can gain an additional 20% of clicks from a free material.

Tool 3: Rich Pins

Traditional pins usually consist of an eye-catching image, title, brief description, and a link to the original post on an exterior website. Rich pins are embedded with real-time information. For example, if you create a product rich pin, your pin will include updated, minute-to-minute pricing based on your website’s information. If the pinner clicks on the link, it will directly lead them to your website, where they can purchase the product.

Making use of rich pins may require the help of your website developer to ensure that the correct metadata is attached. If you run your own website, there are several tutorials to help you get started.

Tool 4: Pinterest Analytics

the word analytics and some crayons

Pinterest analytics is a free tool that comes with a Pinterest business account and can easily become one of the most important Pinterest tools you can utilize. This tool allows you to discover the effectiveness of your Pinterest marketing strategy.

Some of the data you can view includes your profile impressions, content repins and clicks. In addition, you can see where your pins rank in search requests, which pins are saved the most, and which pins initiate the most overall involvement, such as likes, shares, and comments.

Tool 5: Save Button

Many pinners use the Pinterest browser extension to create pins. However, if you want to streamline your viewers’ experiences, save time pinning individual pictures to Pinterest, and encourage viewers to share information from your website, consider installing the Pinterest save button.

The Pinterest save button comes in two types: automatic or hover. You will be able to see the automatic save button in the corner of your page pictures at all times; the hover save button will only appear once a user hovers over the image with their mouse. Either button allows a pinner to link that image to their Pinterest boards directly.

Tool 6: Widget Builder

If you choose to become active on Pinterest, consider advertising your activity with Pinterest’s Widget Builder. The Widget Builder links sections of your Pinterest account with your website, such as your favorite pins on a specified board, as well as latest pins published. As a business owner, this allows you to showcase your products and services, and entice users to look further into your Pinterest account. You can also insert a link to allow your viewers to easily follow you.

Tool 7: Buffer

a laptop on a desk

Although social media is an excellent marketing tool, it takes valuable time to utilize. Buffer is one of many third-party Pinterest tools you can sign up for to streamline this process. This service allows Pinterest and other social media accounts, such as Facebook, Twitter, and Google+ to schedule regular updates. If you download the browser extension, you can add pins to your queue schedule to post at a later date.

The small, medium and large business plan accounts allow you to make use of an additional analytic tool linked to Google Analytics. This tool allows you to view the number of clicks and repins your scheduled pin creates.

Putting It All Together

Pinterest is an inexpensive social media tool that can boost your website’s traffic if used correctly. Sign up for a Pinterest business account. This service is free and gives you access to other essential Pinterest tools, such as Pinterest analytics and rich pins. If you prefer paid advertising, promoted pins can expose your products and services.

Utilize the Pinterest save button and widget builder to optimize your website for pinner usage. Finally, streamline your marketing strategy with third-party scheduling tools, such as Buffer. Don’t miss out on free advertising; utilize Pinterest tools to expand your business potential.

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How to Use Pinterest for Your Business to Increase Traffic

Technology has seen the invention of social media. Millions of people have an online social life in the social media sphere. Businesses are also striving to market themselves via various platforms on social media. In this article, you will learn how to use Pinterest for your business.

the word pinterest written with scrabble letters

This topic is useful to companies. This is because Pinterest as a platform can help market the business to a whole new audience. We will offer you tips and ways of how to use Pinterest for your business in the most optimal way.

How to Use Pinterest for Your Business – 17 Tips

1. Add an On Hover Pin It Button to Images

the Pinterest logo and some red pins

If your blog images make it to Pinterest, there will be an increase in traffic. This button appears over pictures on your blog when a visitor uses a mouse over the pictures. It is easy to use the button especially because Pinterest gives detailed steps on how to do it. You can install the button on your website to encourage visitors to pin images from your website.

2. Network with Influencers

Each and every platform has influencers who are outstanding within their industry. Having a relationship with such a user can benefit your business. Now, how to use Pinterest for your business with these influencers? You can build this relationship by following them and re-pining their content that you like. You can then like their pins and make meaningful comments. This will result in visibility among new audiences.

3. Convert Your Pinterest Personal Page to a Business Page

some statistical facts about social media networks

The appearance of the business page is similar to that of a personal page. However, business pages give important information through added analytics features. These analytics features can help measure number of repins as well as visits from users to your site. You can use it to identify the number of unique users, impressions, and content that gets most repins.

4. Designate Boards to Stand for Your Business

The casual feeling of Pinterest might get you lost. Hence, you might lose the chance of creating boards that reflect your business. If you want to learn how to use Pinterest for your business, you need to start designing boards that share content of interest with your audience. The boards should relate to your business.

5. Explore Rich Pins

On Pinterest you will find five kinds of rich pins that will allow you to add details that are topic specific to a pin:

  • Article pins include author, link, headline, and story description.
  • Product pins include availability, real-time pricing, and where to buy.
  • Recipe pins include cooking times, ingredients, and serving info.
  • Movie pins include cast members, ratings, and reviews.
  • Place pins include the phone number, address, and map.
  • Validate your rich pins once you determine the kind of rich pin you want to apply for.
  • Use the rich pins you have to give your audience more information that interests them.

6. Follow Other Businesses

There are no better ways to learn how to use Pinterest for your business than modeling after those that have already done it. A lot of businesses share content on Pinterest that they don’t share on other platforms. Search for the businesses whose blogs you follow on Pinterest. Connect with content providers that you trust on Pinterest. Do this to discover what more they have to offer.

7. Greet Commenters

Pinterest’s casual style shouldn’t prevent you from engaging with the commenters. Users notice when businesses take part in conversations. Ensure that your social media managers give responses to questions and comments that users post on pins.

8. Heed Image Dimensions as You Pin

Ensure that your pins and boards look attractive by taking size into consideration. Experts say that skinny pins are the image sizes that are mostly clicked on. They create traffic since they need you to click on them in order to see the full size.

9. Invite Others to a Group Board

Collaborate with prospects and clients on Pinterest by inviting them to a group board. As the creator of the board, you will be able to change the board’s description and title. You can remove inappropriate pins from the board if any.

10. Justify with Facts

an infographic with statistics about social media networks

Users want simple, digestible information. This kind of information subjects itself well to infographics. Infographics are liked by users. They drive traffic to your site in an excellent way. In the case you do not create infographics of your own, share existing ones that could benefit your users.

11. Keep Your Pins Inspiring

Pinterest allows for inspiration via pins that share art, books, quotes, and movies. Pinterest also inspires traveling via maps, phone numbers, and addresses.

12. Leverage Your Website Images

Some industries are more image friendly than other industries. Get more images by taking note of your brand’s image assets. These brand’s image assets are web pages, staff photos, and white paper graphics as well as charts and corporate events.

13. Regulate the Use of Pin It Buttons

Add Pin It button to the browser you are using to enable seamless pinning. Just pin for a few minutes a few times a day. Do not overdo it.

14. Name Images in a Strategic Manner

Name your pictures with hyphens (versus underscores). Also, use keywords so that search engines recognize the name of the image.

15. Optimize Pinterest for SEO

SEO and content go together with no regards to the platform. Below are ten tips to optimize the Pinterest presence of your business for search:

  • Select a company name that is optimized.
  • Do optimization of the “About” section.
  • Link the images to your website.
  • Use different inboards.
  • Speak in the language of your audience.
  • Use your pins’ description in a wise manner.
  • Ensure pinned images have alt text and file names that are descriptive.
  • Use hashtags.
  • Ensure you leverage on long tail keywords.
  • “Pinjack” relevant images and search terms.

16. Promote Your Less Followed Boards

Boards that receive less attention from you have few followers. Repin from these boards to other boards with more followers and related content. Crose selling should be in your arsenal if you are keen to learn how to use Pinterest for your business.

17. Quote Comments from Events

Promote an annual event by pinning speakers’ comments to an event board. Scrapbook look and feel from Pinterest allows users to scroll through quotes. These quotes are on a board from the previous year’s speakers. Format your quotes via Quozio for easy pinning.

Let’s Recap

If your business is still not on Pinterest, it is time to hop on the bandwagon. You can share the experience that you have gathered from the use of the tip. Use some or all of the above tips, and you will see how much buzz you will create in the social media world. At the end of the day, the best way to learn how to use Pinterest for your business is by actually putting those tips into practice.

Image sources: 1, 2, 3, 4