Social media platforms have become a valuable tool for business marketers. Every time a social media user shares your content, your business not only receives free advertising, but your products and services could reach millions of potential customers. With 93% of pinners hoping to make a purchase, Pinterest is quickly becoming a valuable tool for businesses nationwide. This article discusses the top 7 Pinterest tools you can use to market your business, so you can take advantage of this lucrative marketing strategy.
Top 7 Pinterest Tools for Marketers to Use
Tool 1: Pinterest Business Account
Pinners log on to Pinterest to gain inspiration or information about a specific topic. Ensuring that your business provides this information is crucial to utilizing Pinterest effectively. A Pinterest business account allows pinners to quickly and comfortably view your products while you analyze their trends to create more effective posts. This account can entice prospective customers to use your services and establish yourself as a reliable source for the information they are interested in.
Creating a Pinterest business account is the first step to gaining access to the Pinterest tools you need to accomplish these goals. Business accounts are easy to create and free; however, if you want to take advantage of the more advanced tools, such as promoted pins, you will need to subscribe to their Pinterest Ads Manager.
Tool 2: Promoted Pins
Once you’ve created your Pinterest business account, consider subscribing to the Pinterest Ads Manager. This is one of the only Pinterest tools that requires a paid subscription. Promoted pins do not have an expiration date and can come at a fraction of the cost of competitional advertising services, such as pay-per-click programs. Pinners may also be more susceptible to this form of advertising since promoted pins resemble regular pins. Moreover, they may still hold valuable information.
Promoted pins are optimized to show up more frequently in a pin search, ensuring that your material has more exposure. For better results, choose multiple keywords that are specific and general. Once pinners begin to share your ad, you can begin gaining free exposure from repins. Pinterest suggests that members of Pinterest Ads Manager can gain an additional 20% of clicks from a free material.
Tool 3: Rich Pins
Traditional pins usually consist of an eye-catching image, title, brief description, and a link to the original post on an exterior website. Rich pins are embedded with real-time information. For example, if you create a product rich pin, your pin will include updated, minute-to-minute pricing based on your website’s information. If the pinner clicks on the link, it will directly lead them to your website, where they can purchase the product.
Making use of rich pins may require the help of your website developer to ensure that the correct metadata is attached. If you run your own website, there are several tutorials to help you get started.
Tool 4: Pinterest Analytics
Pinterest analytics is a free tool that comes with a Pinterest business account and can easily become one of the most important Pinterest tools you can utilize. This tool allows you to discover the effectiveness of your Pinterest marketing strategy.
Some of the data you can view includes your profile impressions, content repins and clicks. In addition, you can see where your pins rank in search requests, which pins are saved the most, and which pins initiate the most overall involvement, such as likes, shares, and comments.
Tool 5: Save Button
Many pinners use the Pinterest browser extension to create pins. However, if you want to streamline your viewers’ experiences, save time pinning individual pictures to Pinterest, and encourage viewers to share information from your website, consider installing the Pinterest save button.
The Pinterest save button comes in two types: automatic or hover. You will be able to see the automatic save button in the corner of your page pictures at all times; the hover save button will only appear once a user hovers over the image with their mouse. Either button allows a pinner to link that image to their Pinterest boards directly.
Tool 6: Widget Builder
If you choose to become active on Pinterest, consider advertising your activity with Pinterest’s Widget Builder. The Widget Builder links sections of your Pinterest account with your website, such as your favorite pins on a specified board, as well as latest pins published. As a business owner, this allows you to showcase your products and services, and entice users to look further into your Pinterest account. You can also insert a link to allow your viewers to easily follow you.
Tool 7: Buffer
Although social media is an excellent marketing tool, it takes valuable time to utilize. Buffer is one of many third-party Pinterest tools you can sign up for to streamline this process. This service allows Pinterest and other social media accounts, such as Facebook, Twitter, and Google+ to schedule regular updates. If you download the browser extension, you can add pins to your queue schedule to post at a later date.
The small, medium and large business plan accounts allow you to make use of an additional analytic tool linked to Google Analytics. This tool allows you to view the number of clicks and repins your scheduled pin creates.
Putting It All Together
Pinterest is an inexpensive social media tool that can boost your website’s traffic if used correctly. Sign up for a Pinterest business account. This service is free and gives you access to other essential Pinterest tools, such as Pinterest analytics and rich pins. If you prefer paid advertising, promoted pins can expose your products and services.
Utilize the Pinterest save button and widget builder to optimize your website for pinner usage. Finally, streamline your marketing strategy with third-party scheduling tools, such as Buffer. Don’t miss out on free advertising; utilize Pinterest tools to expand your business potential.