How to Use the True Social Metrics Tool to Increase Pinterest Engagement

While Pinterest is a great social media channel for many businesses, it can be difficult trying to get the attention of your audience with the vast number of pins on the website. That’s why it’s essential that you focus on increasing the engagement metrics for your pins. The True Social Metrics is an incredibly helpful tool for making sense of your Pinterest activity. It goes beyond other tools by giving you the metrics that matter to your Pinterest marketing goals. Here’s a quick guide to getting the most out of the True Social Metrics tool.

true social metrics logo

Setting Up Your Account

Once you create your account and log in, you’ll start by simply going into the dashboard and connecting your account. On the metrics tab, you’ll be given a wide variety of social media accounts to connect on to the platform. For the purpose of this tutorial, you want to connect your Pinterest account. You’ll have to find the ID for your account and simply follow the directions to sync it up with the True Social Metrics platform.

Analyzing Your Performance

The next step is to take a look at the Diagnostics tab of the platform. Here, you will get a performance overview of all your Pinterest posts by click on the Pinterest tab. You’ll be presented with a visual guide to compare performance. The circles and color codes will represent the performance of your posts. The guide on the right will help you make sense of the graph. Keep in mind that the size of the circles is relative to the performance of all your posts and not dependant on a specific value.

To get the most value out of the Diagnostics data in True Social Metrics platform, you want to go through the various performance tabs – Replies, Reshares, and Favorites. This helps you get an overview of which posts performance best based on the metric that you are looking for. As you scroll down, you’ll also get a list of all your Pinterest pins and get a statistical overview of the various metrics so that you can identify how each pin performed.

Maximizing the Features of True Social Metrics

One of the most important features of the platform is the audiences tool. As you know, Pinterest is used all over the world. To maximize your results, you need to make sure that your pins are crafted for the right audience. The audience tool allows you to see the gender and location of your audience. So if you find out that a large number of your Pinterest followers are from the UK, it would make sense to change the timing of your posts to reflect this data.

The audience tool also identifies the various activities of individuals that are following you or engaging with your content. It lists sharers, likers, repliers, and followers that are engaged. This allows you to reach out to users that support you so that you can incentivize them or thank them for supporting you. It is also a useful tool for finding influencers. Finding an influencer in your audience and striking up a deal with them can really help your Pinterest channel grow.

As touched on earlier, it’s important to get your timing of your posts right for the most engagement. The True Social Metrics tool has a tab called Time to Post which recommends the best times to post broken down by the day. This data is based on all the times you have posted, so you’ll need to experiment a bit with your posting schedules to give this tool a good sample size to work with.

Using True Social Metrics to Grow

So how do you go about using the platform to grow your Pinterest account and increase your audience engagement? Start by looking at all of your posts to see which ones performed the best in terms of the engagement metrics you’re focusing on. This will give you an idea about the type of content that your audience really responds to so that you can post content that is similar or relates to the content that did the best.

Next, use the trend tool to analyze the engagement metrics by various time periods. This will give you an idea of what events, activities, and actions are leading to lower or higher engagement. You should also look at your follower growth numbers to compare it with your content strategy. This will indicate if the content that you are publishing is resonating with your target audience or turning them off.

See How Your Competition Performs and Model Their Successes

One of the unique features of the True Social Metrics Tool is the ability to analyze your competitors. Simply identify who your competitors are and enter them into the platform. You’ll be able to see the engagement metrics of their channels and see how it compares to your own. What’s really helpful is the fact that you can compare multiple competitors and choose the ones that have the best performance.

The best part of the competitive analysis feature is the fact that you can analyze all your competitors’ posts. You’ll get a list of all the best and worst posts so that you can model winning posts for your account and avoid the posts that don’t work. You can browse the posts by specific engagement metrics including likes, shares, comments so that you can go after the engagement metrics that align with your goals.

Winning on Pinterest Is All About Data

To sum up, the True Social Metrics tool gives you the information you need to make improvements to your pins and optimize your posting. If you think about it, making Pinterest work for your business is all about using the data to make the right decisions. The True Social Metrics gives you this valuable data as well as a host of other features that will give you an advantage over your competitors.

5 Best Pinterest Analytics Tools that Drive Improved Performance

Pinterest has proven itself to be a great digital marketing channel for many businesses. However, it’s hard to figure out what you need to do to improve the results of your Pinterest campaign without taking a hard look at the analytics. But with so many different Pinterest analytics tools out there, it can be hard to decide which ones to use. Here is a list of the five that you should be using in your Pinterest marketing strategy.

the word Analytics written with white letters on a blue surface and some color crayons under the word

1. Pinterest’s Internal Analytics Tool

As you may already know, you get access to the Pinterest analytics tools with the activation of a business account. Using this tool, you can view your profile data like the number of impressions, daily viewers as well as general audience insights.

You can also take a look at your audience numbers and see how well you’re doing with your engagement. By clicking on your audience report, you’ll get more in-depth information about general demographics, devices used and other statistics to help you make better decisions for your account.

In general, Pinterest offers you the basic data that you need to improve your performance on the site. You get a list of the top pins and top boards from your account of the last 30 days. You’ll also get a list of your top pins of all time which is helpful if you plan on repurposing your old content. What it’s missing is specific info like the best days and times to post which is offered by many of the other paid tools.

the internal Pinterest Analytics tool screenshot

2. Track Pinterest Clicks with Google Analytics

You wouldn’t associate Google Analytics as one of the essential Pinterest analytics tools, but you’ll find it indispensable to your Pinterest marketing strategy. You want to be using Google Analytics to track which of your Pinterest posts lead to your site and which posts result in sales via your traffic referral data.

It’s important to recognize that the flaw in your Pinterest marketing campaign can actually be attributed to your landing page or general website.

Your web design, copy, loading times and other elements on your website may be why your Pinterest campaign isn’t performing. That’s why you want to see what’s happening on your site when visitors come in from Pinterest.

For example, if you find that the abandonment rate is higher than it should be, you will want to look into the things like the copy, content relevancy and the website loading speed. Don’t forget that getting Pinterest users to take the right actions on your website is half the battle.

3. Use Tailwind for In-Depth Pin Data

While Pinterest’s internal analytics tools are helpful, you often need third party Pinterest analytics tools to get all the data you need. Tailwind App is one of the most well known Pinterest scheduling and analytics services available.

Where Tailwind differs is that it allows you to get better insight into how your boards (as well as pins) are performing. You’ll also be able to see how each of your pins is performing regarding saves, repins and comments.

An incredibly helpful feature that Tailwind offers is the ability to see what’s trending right now and get a good look at your historical data so that you can create winning pins. Another big asset is the information on what days and times lead to the most reach and engagement. This data will help you plan out your Pinterest post scheduling which also happens to be available with the Tailwind app.

a desk with a laptop on it and some Analytics results on its screen

4. Consider Viralwoot for Detailed Website Insights

Viralwoot is also one of the more popular Pinterest analytics tools that are available. It’s a paid service that’s very similar to Tailwind in that it offers Pinterest post scheduling and analytics. The analytics features really do mirror all the ones offered by Tailwind. It’s a matter of preference on which interface and general presentation you like better.

That said, the big difference between the two is that Viralwoot gives you website insights for your Pinterest activity. This focuses on analyzing what content on your website are users pinning the most. You also get a list of the top pinners on your site so that you can reach out to them.

This analysis can help you leverage the Pinterest activity on your website. Also, it can turn that into partnerships which can increase your Pinterest marketing campaign. All in all, either of the two Pinterest analytics tools is great choices.

5. Bring All Your Social Profiles Together with Viraltag

Viraltag is another social media post scheduling service that offers analytics tools to help you improve your campaigns. What makes Viraltag different from the other tools in the list is the fact that it’s not limited to just Instagram and Pinterest. It also supports Facebook, Twitter, and LinkedIn.

This makes it the better service if you want to manage all your social media accounts under one platform. Viraltag also offers a very clean and organized interface that will make you fall in love with their service.

While that’s great, the point of this article is to look at the popular Pinterest analytics tools. Viraltag syncs with Google Analytics to help you visualize and analyze all the website data under one location. It also has internal analytics that provides information on the top keywords to use, best days/times to posts and the individual performance of your pins.

You’ll also get an overview of how your overall account is performing. The downside to Viraltag is that it doesn’t offer some of the more advanced analytics data offered by the other (performance by boards, website insights, trending pins, etc.) services.

In Conclusion

Knowing what’s happening with your Pinterest campaign is vital to succeeding on the social media site. Without the analytics data, you won’t be able to make the right decisions on how to improve engagement, what kind of content to post, when to make your posts and how to optimize your pins.

Each of the Pinterest analytics tools on this list has their strengths and weaknesses. Most of the paid services offer you a free trial. Therefore, it’s a good idea to give them all a go. Choose and use the service that gives you the data and presentation you need to succeed with your Pinterest marketing campaign.

Image sources: 1, 2, 3

Pinterest Pin Scheduler – How to Schedule Pins for Free

When it comes to Pinterest, it almost feels like there’s no such thing as posting too much. The more you post, the higher the chances of one of your posts taking off. The only problem with this is that manually posting on Pinterest is very time-consuming. It becomes even more challenging when you factor in the time it takes to create and curate content for the social media site. Therefore, it is important to use the opportunity that Pinterest Pin Scheduler provides.

IFTTT Pinterest pin scheduler on a red background

Using a Pinterest Pin Scheduler Makes Everything Easier

The solution to the time-consuming task of posting is to use a Pinterest pin scheduler. While there are many paid tools out there to help you automate your Pinterest activities, you may want to use a free tool to get started. This will help give you an idea of what it’s like to work with these tools and see if they’re actually worth the investment for your business.

the IFTTT Pinterest pin scheduler website homepage

A. How to Use IFTTT to Automate Your Pins

IFTTT stands for If This Then That and is a free service filled with applets that automate tasks based on specific triggers. It has many applets that connect different platforms like mobile apps, SAAS, social networks, and more.

The great thing about IFTTT is that you don’t have to do much to set up a Pinterest pin scheduler using the service. There are already existing applets that you simply choose and integrate with your social media channels. So how do you use IFTTT as a Pinterest pin scheduler?

Step 1: Connect Your Pinterest Account

The first step is to look for the Pinterest icon in IFTTT after you log in. Then, you’ll be taken to a page filled with Pinterest applets. You want to get things going by connecting your Pinterest account to IFTTT.

Step 2: Look for the Google Calendar App

Once you’re in IFTTT and synced your Pinterest account, you want to click on the Google Calendar icon. After you sync your Google Calendar, look for the applet that allows you to schedule posts to Pinterest. It uses created events from Google Calendar to schedule your posts on Pinterest.

a screenshot of the Google Calendar app

Step 3: Connect Instagram with Pinterest

If you look through the applet list, you’ll find that there are all kinds of Pinterest tasks. You want to choose the applet that syncs Instagram and Pinterest so that whatever you post on Instagram gets posted to Pinterest. This is a great way to use the two visually driven platforms together.

Step 4: Integrate Other Channels

Eventually, you want to use the other social media platforms as well. You can connect your Twitter, Facebook, LinkedIn, WordPress and Tumblr accounts and bring them into the mix.

Figure out what the center hub will be and use all the applets available to come up with a system that takes one post on one central social media platform and reposts it to all the other social media platforms that you use.

Obviously, IFTTT has limitations with what’s possible and it can be very difficult to manage all your activity since it’s not under one interface. With that said, IFTTT is a still a solid Pinterest pin scheduler.

B. Using Buffer as a Pinterest Pin Scheduler

Buffer is one of the most well known social media automation and analytics platforms. While it is a paid service, they do offer a free account that allows you to manage one social platform and set up 10 scheduled posts per profile.

This means that you’ll have to go back to scheduling your Pinterest posts as the previously scheduled posts go through. Here’s a quick guide to using Buffer as a Pinterest pin scheduler.

the Buffer pricing plan options

Step 1: Sign Up for Free

Buffer has two different products. One for individuals and one for business. Make sure you choose the one for individuals. It will be the default when you land on their main page. Click on the login link and click on the sign-up link at the very bottom to create your account.

Step 2: Connect Your Account

Unfortunately, the free individual account only allows you to connect one social media account. For the purpose of this tutorial, you’re probably going to be connecting the account with Pinterest so that you can automate some of your Pinterest activity and see how it goes.

Step 3: Schedule Your Pins

After syncing your account, go to the Schedule tab on the right. Once you’re there, you can choose your time zone and start setting up your posting schedule below. You’ll be able to see that you can choose the day of the week as well as the specific time you want your content posted.

Buffer is one of the best tools for social media scheduling. However, the free account comes with a lot of limitations. The limit of 10 scheduled posts per profile will reduce the time you spend on manually posting your pins.

However, it will still require you to spend more time rescheduling your post than what should be necessary. The next level account allows for 10 social profiles and 100 scheduled posts per profile which is a very affordable service and a great place to start.

C. A Great Alternative Found in Social Champ

If you’re looking for a free social media automation service that allows for most accounts and posts, you should check out Social Champ. They allow two social media profiles for free accounts with 12 pending posts per profile. It also comes with analytics, content suggestions and a chrome extension to schedule posts while you’re browsing the web.

a screenshot of Social Champ pricing plan options

How It Compares to the Competition

Social Champ also offers premium accounts like Buffer. In fact, you’ll see many of the same features that you’d find on Buffer. However, it seems they offer more social profiles at a lower price than Buffer. It seems like they’ve also put in a lot of work to add more features than their competitors. It’s definitely solid option to consider if you’re looking for a paid service.

In Conclusion

Overall, any of these tools would serve you well in helping you get started in using a Pinterest pin scheduler. You don’t have to invest in a paid service in the beginning but as your Pinterest account grows, you’ll eventually need the premium services to save time and make it easier to manage your campaigns.

Image sources: 1, 2, 3, 4, 5

How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736√ó1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

Pinterest support center screen caption

Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

Image sources: 1, 2, 3

8 Ways in Which the Tailwind App Will Improve Your Pinterest Marketing

One of the most complex aspects of marketing on Pinterest is posting on the social media site on a consistent basis. To make Pinterest pay off for you, you have to be posting or sharing content multiple times a day. This can be a difficult task with all the other things you have to in order to grow and manage your business. Fortunately, the Tailwind app can help automate this process. What’s more, the app does more than automate. Here are eight ways in which the Tailwind app can improve your Pinterest marketing.

Tailwind app homepage screenshot

How Can Tailwind App Boost Your Business Marketing on Pinterest?

1. Schedule Your Pins for Automation

The more you pin, the more exposure, and audience engagement you will achieve. Many Pinterest experts recommend you post as much as five to ten pins per day. With Tailwind, you can schedule your pins by simply clicking on the Tailwind icon and creating a draft.

Once in the draft creation window, you can choose the board, add a description and pick the date/time to pin your content. What you want to do is to create your content in one large time block and queue up a ton of content to post or share throughout the week. This makes it easy to manage your Pinterest marketing.

2. Find Out the Best Days and Times to Pin Content

Similar to email marketing and other social media sites, you want to learn when the best time to post or share content. The Tailwind app will help you optimize your pins with the smart scheduling feature. It will automatically return you the best times to pin based on engagement levels from your previous pins and data from other Pinterest boards.

Once the ideal times are identified by the app, you can simply choose the time slots to post your pins. This is incredibly valuable because every category and audience will have a different optimal pin schedule.

3. Target International Audiences with Challenging Time Zones

Tailwind app sign up window

To expand your reach, you need to expand to more audiences, particularly audiences based on location. However, it’s very difficult to reach international audiences with manual pinning because of the time zone difference. For example, trying to target a European audience as a US based business or a US audience as a European business in real time is challenging due to the minimum of six-hour time difference.

Scheduling pins ahead of time with the Tailwind app allows you to get over this obstacle and hit peak times to reach international audiences.

4. Quickly Identify the Top Performing Content

The biggest mistake you can make is to pin random content without knowing what types of content yields the best results. The Tailwind app will measure engagement based on likes, repins, comments, and traffic. This will help you quickly identify what types of content resonates best with your target audience.

You may find that certain images perform better than others or that infographics are working better than rich pins for articles. Once you learn what works, you can quickly create a strategy that’s optimized to produce the best results from your Pinterest efforts.

5. Learn How Different Boards Are Performing

For some companies, it makes sense to have more than one Pinterest board. If your business has learned how to segment your audience, then creating different boards targeted to the different segments will produce better results than posting content to one generalized board.

Tailwind will allow you to see how your different boards are performing so that you can assess which boards need work in terms of optimizing your content, improving your descriptions and testing pin schedules.

6. Discover Trending Ideas and Get Relevant Content Recommendations

As mentioned earlier, you need to be pinning multiple times a day to get the most out of Pinterest. The challenge with this is that you need to find quality content and get an idea of what you should be posting. The Tailwind app makes this process easy.

The Tailwind browser extension offers trending content suggestions and gives you recommendations of pins based on your topic. You can also search by keywords for visual search engine results so that you can quickly find viral content to replicate for your own board.

7. Optimize How You Manage Your Pinterest Content

Once you start getting some traction with your Pinterest marketing, you’ll need an efficient way to manage your content. The Tailwind app user interface is incredibly well designed for this. It lays out all your pins in thumbnail images organized by the scheduled date in a neat calendar grid layout. You can also view your pin history to look at the engagement numbers so that you can recycle your best performing content to other boards.

8. Easily Outsource Pinterest Marketing

At a certain point, you’ll need to outsource your Pinterest marketing so that you can focus on your core competencies and scale your business. This can be easily done with Tailwind because of how easy it is to use and understand. The best part is that executing a Pinterest marketing strategy is so efficient with Tailwind.

Rather than going the costly route and hiring an in-house social media marketing expert, you can hire and train a virtual assistant to build and manage your Pinterest account a couple of hours a day.

Drawing to a Close

The bottom line is that Tailwind makes the task of the building and managing a Pinterest account so much easier. It allows you to automate the pinning, helps you discover ideas/content to pin, gives you the analytics to make the right decisions, and so much more. The meager $9.99 basic monthly fee will more than pay for itself.

And if you aren’t sure if it’s a tool you want to use, there’s a free trial period that will allow you to use the fully functional tool for a couple of days. If you want to succeed with Pinterest marketing, you should invest in the Tailwind app. You can even try the tool for free for a trial or demo period.

Images source: 1