How to Advertise Your Business Through Promoted Pins

If you’ve been using Pinterest for your business and have been seeing decent results from your efforts, you may want to step it up with promoted pins which are an advertising program on Pinterest. Promoted pins are regular pins except that you are paying for exposure rather than getting it organically.

Pinterest promoted pins

The great thing about promoted pins is that they look exactly like regular pins. The only difference is that there is a statement that says “promoted by brand” below the image and right next to your logo. The big benefit of these pins is that they will get instantaneous views. So how do you get started?

8 Useful Tips on How to Advertise Your Business Through Promoted Pins

1. Start with Precise Targeting

Before you even start a promoted pins campaign, you need to know your audience. This is a paid advertising program. So, if the goal is to see a return on investment, you need to make sure your targeting is on point. You can target by location, language, and gender. While the targeting options seem limited, it’s likely there will be more options added in the future. Pinterest also lets you target with keywords, so you don’t have to worry about your ads being served to too broad of an audience.

2. Brainstorm Relevant Keywords

The great part about Pinterest’s promoted pins program is that you can attach 150 keywords to your pin. This allows you to really make sure that you are targeting the right audience. Invest a good amount of time into brainstorming a large keyword list.

You’ll find that Google’s Keyword Planner will help immensely with this task. You want to use a combination of broad keywords and specific keywords if you want as much exposure as possible. If you want to keep your campaign really targeted, then stick to specific keywords to start your campaign.

3. Use Rich Pins for Best Results

The best way to capture the attention of Pinterest users is to use rich pins. Rich pins allow you to put the essential details of your pin to make them more useful to users. For example, a rich pin for a product will display the brand, description, cost and the site. The same idea applies if you are planning to do a lead generation campaign. You want to do a rich pin for your article so that your title get shown in a large font above your pin.

4. Start with Pins that Are Already Winners and Use Strong Descriptions

Look through your account history and see what pins can be applied to your advertising campaign. You obviously want to work with pins that have already gotten great engagement numbers. Then, you want to create a description that’s benefit driven, engaging and finish it off with a strong call to action. You may also want to improve the image or photo if the quality and resolution aren’t high enough. All these little steps ensure you get the most out of your advertising campaign.

5. Choose the Pricing Model that’s Right for You

Pinterest Analytics platform

You can choose from a cost per engagement, cost per click (CPC) (traffic that goes to your site) and CPM model. Most advertisers will want to opt for a cost per click model though the CPM model can sometimes be more economical with the right pin. Start out with a CPM model if you have a small budget. Then, switch over to a CPC model to see how it compares to the CPM. The success of the CPM model obviously depends on how attractive your pin is to the target audience.

If you’re running ads that link to your website, you have to put a lot of effort into creating strong landing pages. Invest some time into writing ad copy that is relevant and impactful to your target audience. Then, make sure you work on the design to create a strong presentation that supports your copy and guides the visitor to complete the conversion.

You also want to aim for the highest possible conversion rates by testing new landing pages on a regular basis. The best elements to test is the layout, headline, call to action, offer, pricing and lead paragraph. If you have trouble with this process, you may want to hire a conversion rate optimization expert.

7. Manage Your Costs

The last thing you want to do is to let your costs get out of control. Start with a low cost per click bid and scale up depending on how much traffic you’re getting and the return on investment. You also want to set a daily minimum spend so that you don’t spend your budget all at once.

The daily minimum spend will allow you to make changes as you start getting data about your campaign. Finally, go back to the keyword targeting and try removing the broader keywords if you feel you’re getting a lot of traffic but a low return on investment.

8. Track Everything and Continue Testing New Pins

Like any other advertising platform, you have to track your campaign to make the right decisions. Keeping track of your metrics will allow you to scale your winners, eliminate the losers and improve the pins that are doing okay but obviously need some help. To test pins against each other, put multiple promoted pins in one campaign. This simple testing A/B method will allow you to see which creatives are more effective than others.

Summing It Up

That’s a quick primer for advertising your business using promoted pins. Both small businesses and large brands alike have been seeing strong ROI numbers from this advertising program. The advertising costs are relatively low compared to some of the other cost per click and CPM advertising platforms.

Another benefit of promoted pins is that when they are repinned, they’ll show up in other people’s feeds/boards which gives you extra value from your promoted pins campaign. So what are you waiting for? Start building your promoted pins campaigns today.

Images source: 1

Top 7 Pinterest Tools for Marketers You Should Use

Social media platforms have become a valuable tool for business marketers. Every time a social media user shares your content, your business not only receives free advertising, but your products and services could reach millions of potential customers. With 93% of pinners hoping to make a purchase, Pinterest is quickly becoming a valuable tool for businesses nationwide. This article discusses the top 7 Pinterest tools you can use to market your business, so you can take advantage of this lucrative marketing strategy.

the Pinterest logo on a red chalk

Top 7 Pinterest Tools for Marketers to Use

Tool 1: Pinterest Business Account

Pinners log on to Pinterest to gain inspiration or information about a specific topic. Ensuring that your business provides this information is crucial to utilizing Pinterest effectively. A Pinterest business account allows pinners to quickly and comfortably view your products while you analyze their trends to create more effective posts. This account can entice prospective customers to use your services and establish yourself as a reliable source for the information they are interested in.

Creating a Pinterest business account is the first step to gaining access to the Pinterest tools you need to accomplish these goals. Business accounts are easy to create and free; however, if you want to take advantage of the more advanced tools, such as promoted pins, you will need to subscribe to their Pinterest Ads Manager.

Tool 2: Promoted Pins

Once you’ve created your Pinterest business account, consider subscribing to the Pinterest Ads Manager. This is one of the only Pinterest tools that requires a paid subscription. Promoted pins do not have an expiration date and can come at a fraction of the cost of competitional advertising services, such as pay-per-click programs. Pinners may also be more susceptible to this form of advertising since promoted pins resemble regular pins. Moreover, they may still hold valuable information.

Promoted pins are optimized to show up more frequently in a pin search, ensuring that your material has more exposure. For better results, choose multiple keywords that are specific and general. Once pinners begin to share your ad, you can begin gaining free exposure from repins. Pinterest suggests that members of Pinterest Ads Manager can gain an additional 20% of clicks from a free material.

Tool 3: Rich Pins

Traditional pins usually consist of an eye-catching image, title, brief description, and a link to the original post on an exterior website. Rich pins are embedded with real-time information. For example, if you create a product rich pin, your pin will include updated, minute-to-minute pricing based on your website’s information. If the pinner clicks on the link, it will directly lead them to your website, where they can purchase the product.

Making use of rich pins may require the help of your website developer to ensure that the correct metadata is attached. If you run your own website, there are several tutorials to help you get started.

Tool 4: Pinterest Analytics

the word analytics and some crayons

Pinterest analytics is a free tool that comes with a Pinterest business account and can easily become one of the most important Pinterest tools you can utilize. This tool allows you to discover the effectiveness of your Pinterest marketing strategy.

Some of the data you can view includes your profile impressions, content repins and clicks. In addition, you can see where your pins rank in search requests, which pins are saved the most, and which pins initiate the most overall involvement, such as likes, shares, and comments.

Tool 5: Save Button

Many pinners use the Pinterest browser extension to create pins. However, if you want to streamline your viewers’ experiences, save time pinning individual pictures to Pinterest, and encourage viewers to share information from your website, consider installing the Pinterest save button.

The Pinterest save button comes in two types: automatic or hover. You will be able to see the automatic save button in the corner of your page pictures at all times; the hover save button will only appear once a user hovers over the image with their mouse. Either button allows a pinner to link that image to their Pinterest boards directly.

Tool 6: Widget Builder

If you choose to become active on Pinterest, consider advertising your activity with Pinterest’s Widget Builder. The Widget Builder links sections of your Pinterest account with your website, such as your favorite pins on a specified board, as well as latest pins published. As a business owner, this allows you to showcase your products and services, and entice users to look further into your Pinterest account. You can also insert a link to allow your viewers to easily follow you.

Tool 7: Buffer

a laptop on a desk

Although social media is an excellent marketing tool, it takes valuable time to utilize. Buffer is one of many third-party Pinterest tools you can sign up for to streamline this process. This service allows Pinterest and other social media accounts, such as Facebook, Twitter, and Google+ to schedule regular updates. If you download the browser extension, you can add pins to your queue schedule to post at a later date.

The small, medium and large business plan accounts allow you to make use of an additional analytic tool linked to Google Analytics. This tool allows you to view the number of clicks and repins your scheduled pin creates.

Putting It All Together

Pinterest is an inexpensive social media tool that can boost your website’s traffic if used correctly. Sign up for a Pinterest business account. This service is free and gives you access to other essential Pinterest tools, such as Pinterest analytics and rich pins. If you prefer paid advertising, promoted pins can expose your products and services.

Utilize the Pinterest save button and widget builder to optimize your website for pinner usage. Finally, streamline your marketing strategy with third-party scheduling tools, such as Buffer. Don’t miss out on free advertising; utilize Pinterest tools to expand your business potential.

Image sources: 1, 2, 3

How to Use Pinterest for Your Business to Increase Traffic

Technology has seen the invention of social media. Millions of people have an online social life in the social media sphere. Businesses are also striving to market themselves via various platforms on social media. In this article, you will learn how to use Pinterest for your business.

the word pinterest written with scrabble letters

This topic is useful to companies. This is because Pinterest as a platform can help market the business to a whole new audience. We will offer you tips and ways of how to use Pinterest for your business in the most optimal way.

How to Use Pinterest for Your Business – 17 Tips

1. Add an On Hover Pin It Button to Images

the Pinterest logo and some red pins

If your blog images make it to Pinterest, there will be an increase in traffic. This button appears over pictures on your blog when a visitor uses a mouse over the pictures. It is easy to use the button especially because Pinterest gives detailed steps on how to do it. You can install the button on your website to encourage visitors to pin images from your website.

2. Network with Influencers

Each and every platform has influencers who are outstanding within their industry. Having a relationship with such a user can benefit your business. Now, how to use Pinterest for your business with these influencers? You can build this relationship by following them and re-pining their content that you like. You can then like their pins and make meaningful comments. This will result in visibility among new audiences.

3. Convert Your Pinterest Personal Page to a Business Page

some statistical facts about social media networks

The appearance of the business page is similar to that of a personal page. However, business pages give important information through added analytics features. These analytics features can help measure number of repins as well as visits from users to your site. You can use it to identify the number of unique users, impressions, and content that gets most repins.

4. Designate Boards to Stand for Your Business

The casual feeling of Pinterest might get you lost. Hence, you might lose the chance of creating boards that reflect your business. If you want to learn how to use Pinterest for your business, you need to start designing boards that share content of interest with your audience. The boards should relate to your business.

5. Explore Rich Pins

On Pinterest you will find five kinds of rich pins that will allow you to add details that are topic specific to a pin:

  • Article pins include author, link, headline, and story description.
  • Product pins include availability, real-time pricing, and where to buy.
  • Recipe pins include cooking times, ingredients, and serving info.
  • Movie pins include cast members, ratings, and reviews.
  • Place pins include the phone number, address, and map.
  • Validate your rich pins once you determine the kind of rich pin you want to apply for.
  • Use the rich pins you have to give your audience more information that interests them.

6. Follow Other Businesses

There are no better ways to learn how to use Pinterest for your business than modeling after those that have already done it. A lot of businesses share content on Pinterest that they don’t share on other platforms. Search for the businesses whose blogs you follow on Pinterest. Connect with content providers that you trust on Pinterest. Do this to discover what more they have to offer.

7. Greet Commenters

Pinterest’s casual style shouldn’t prevent you from engaging with the commenters. Users notice when businesses take part in conversations. Ensure that your social media managers give responses to questions and comments that users post on pins.

8. Heed Image Dimensions as You Pin

Ensure that your pins and boards look attractive by taking size into consideration. Experts say that skinny pins are the image sizes that are mostly clicked on. They create traffic since they need you to click on them in order to see the full size.

9. Invite Others to a Group Board

Collaborate with prospects and clients on Pinterest by inviting them to a group board. As the creator of the board, you will be able to change the board’s description and title. You can remove inappropriate pins from the board if any.

10. Justify with Facts

an infographic with statistics about social media networks

Users want simple, digestible information. This kind of information subjects itself well to infographics. Infographics are liked by users. They drive traffic to your site in an excellent way. In the case you do not create infographics of your own, share existing ones that could benefit your users.

11. Keep Your Pins Inspiring

Pinterest allows for inspiration via pins that share art, books, quotes, and movies. Pinterest also inspires traveling via maps, phone numbers, and addresses.

12. Leverage Your Website Images

Some industries are more image friendly than other industries. Get more images by taking note of your brand’s image assets. These brand’s image assets are web pages, staff photos, and white paper graphics as well as charts and corporate events.

13. Regulate the Use of Pin It Buttons

Add Pin It button to the browser you are using to enable seamless pinning. Just pin for a few minutes a few times a day. Do not overdo it.

14. Name Images in a Strategic Manner

Name your pictures with hyphens (versus underscores). Also, use keywords so that search engines recognize the name of the image.

15. Optimize Pinterest for SEO

SEO and content go together with no regards to the platform. Below are ten tips to optimize the Pinterest presence of your business for search:

  • Select a company name that is optimized.
  • Do optimization of the “About” section.
  • Link the images to your website.
  • Use different inboards.
  • Speak in the language of your audience.
  • Use your pins’ description in a wise manner.
  • Ensure pinned images have alt text and file names that are descriptive.
  • Use hashtags.
  • Ensure you leverage on long tail keywords.
  • “Pinjack” relevant images and search terms.

16. Promote Your Less Followed Boards

Boards that receive less attention from you have few followers. Repin from these boards to other boards with more followers and related content. Crose selling should be in your arsenal if you are keen to learn how to use Pinterest for your business.

17. Quote Comments from Events

Promote an annual event by pinning speakers’ comments to an event board. Scrapbook look and feel from Pinterest allows users to scroll through quotes. These quotes are on a board from the previous year’s speakers. Format your quotes via Quozio for easy pinning.

Let’s Recap

If your business is still not on Pinterest, it is time to hop on the bandwagon. You can share the experience that you have gathered from the use of the tip. Use some or all of the above tips, and you will see how much buzz you will create in the social media world. At the end of the day, the best way to learn how to use Pinterest for your business is by actually putting those tips into practice.

Image sources: 1, 2, 3, 4

Pin Count Tool Launched

Need to quickly get a pin count for a few websites or posts?

Check out the new Pin Count Tool

It’s not a WordPress plugin, but one is in the works that gives you a pin count per post among other things.

Join the mailing list to be updated when it’s ready.

Note that Pinterest currently counts each variation of a URL separately, so the 4 most common are simply added up to give you the total.

For example, if you enter in pinterest.com, you’ll see this URL breakdown at the bottom.