How to Gain & Keep Clients on Pinterest – 8 Customer Retention Marketing Strategies

Pinterest is a great way to get visibility for your business. But if you’re a professional or a firm working closely with clients, it can be confusing as to how to use the social media site to bring in new clients. Pinterest seems like it’s more geared towards consumer oriented businesses that have strong visuals that they can present to the site’s users. However, you can use Pinterest to acquire new clients and for a customer retention marketing campaign.

all the aspects of customer retention strategy

Acquiring Clients on Pinterest

1. Mix in Testimonials into Your Posting Schedule

It might seem a little weird to post testimonials on your Pinterest account. However, you want to sporadically include some testimonials to help sell your services. Make sure that you feature your past client’s picture (with their permission of course) and state the results that the client saw from working with you.

You want to be as specific as possible and avoid general testimonials like “Mike was very helpful in helping my business.” If you offer a visually oriented service like interior design or wedding planning, make sure that you insert before and after photos to actually show what you’ve done for your clients.

2. Use Content to Generate Leads

There are many ways to use content to generate leads. The first thing you’ll need to do is to enable rich pins and use the article rich pin. This will allow you to make your pins stand out more. There are many things you can do for your content. You can create content that your clients will want to print as use checklists, resources, and assessments.

Another idea is to create teaser content where you break down long form content into multiple parts. The first part of the content gets their attention and delivers high-quality information. The other parts can be accessed if prospects sign up to your email list so that you can follow up and sell your services.

3. Showcase Your Portfolio

Pinterest is the perfect place to show off your portfolio. Because the social media site is visually oriented, you can do well with the portfolio oriented content. For example, you can come up with a before and after post of clients you’ve worked with. You can go in-depth into your work by presenting case studies of projects you’ve completed.

You can compare your work to the work of your competitors. Not only do these posts help market your services, but they also benefit prospects as they get a lot of value out of learning from your examples.

4. Focus on the Typography and Design

Before you even think about customer retention marketing, you have to make sure that you get the prospect’s attention. In Pinterest, how your pins look can determine whether you succeed or fail. That’s why you need to put a lot of emphasis on the design of the pin.

Not every professional will be able to share visually stunning pins due to their line of work. However, everybody can use typography and great headlines to create attractive pins that make prospects pay attention. Little design additions like contrasting colors, relevant imagery, and visual cues will also go a long way in making your pins stand out.

a round-shaped customer retention diagram showing all this concept includes

Using Pinterest for Your Customer Retention Marketing

1. Remind Clients the Value of Your Services

A big part of customer retention marketing is reminding your clients of the value you bring to the table. Again, you can go back to case studies and before/after examples to show how you’ve helped other clients get results. Another great way to keep your customers satisfied is to show them how to get more out of the services you’ve already offered to them.

For example, if you’ve completed a web design project for them in the past, follow up with tips on improving their website’s user experience, mobile site design, and conversion rates.

2. Use Themed Boards to Keep Clients Engaged

A great customer retention marketing to use on Pinterest is to set up multiple boards around tightly organized themes. In most cases, your prospects and customers will have interests in various topics. By making sure you continuously post great content on these topics, you’ll keep them engaged.

If you’re an interior designer, you can set up a board for space saving designs, another board for home office designs and even ideas for entertaining just to name a few things.

3. Continue Deliver Value Through Great Content

Obviously, the best customer retention marketing strategy to use on Pinterest is to deliver high-quality content on a regular basis. Many businesses get off to a great start and publish outstanding content that wow their clients. However, many get complacent and start taking shortcuts.

You have to remember that your content is a reflection of the quality of service you can provide. By posting low-quality content, you diminish your expertise and value. If it becomes difficult to constantly publish quality content, you’ll need to look at it as a cost of business and outsource content creation to somebody else.

4. Create an Ad to Drive Clients Back

At the end of the day, it all comes down to making strong promotional offers to keep your clients coming back for your services. If you’ve kept your customers engaged through great content, interesting Pinterest boards, and case studies, they’ll see the value that you bring to the table. But you still need to take the initiative to promote your services to make your customer retention marketing strategies pay off.

You should always be using your posts to drive clients to your website so they can sign up to your email list. Once they’re on your list, you’ll be able to reach them through multiple channels (social media, blog, email, etc.) and launch a multi channel ad campaign to promote your services.

In Conclusion

As you can see, Pinterest can be used to generate new clients and keep them coming back through proper customer retention marketing. It works similarly to other social media sites except that it’s more visually driven. While you can achieve a lot without spending money on advertising, don’t be afraid to invest in promoted pins to help you get more visibility for your pins. It can be a cost effective way to acquire new clients when you’re getting started on the platform.

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7 Tips for a Killer Pinterest Marketing Strategy

Pinterest is growing at a rapid pace and retaining a large number of loyal users. This provides businesses an opportunity to reach their audience through Pinterest. However, businesses still need a proper Pinterest marketing strategy in order to see results from their efforts. There’s a lot of competition on Pinterest, so you need to know what you’re doing to get views for your pins.

Below, we have gathered some of the most useful and effective tips that will help you create a killer Pinterest marketing strategy.

the words Pinterest Marketing and Pinterest logo written with white letters on a red background

1. Understand Pinterest’s Search Engine

Pinterest users are very reliant on using the search function to find what they’re looking for. Aside from making sure that you have the right keyword in your title, you need to focus on their Smart Feed Algorithm. This algorithm is based on your domain, pin quality and pinner quality.

A domain is easy to take care of as you just need to convert to a business account and verify your website. Pin quality is the amount of repins you get. Using Rich Pins, great images and great copy will determine your pin quality. Finally, there’s you as the pinner. Make sure that you are posting on Pinterest frequently and putting up relevant content for your target audience.

2. Create Tightly Themed Boards

If you want to be more engaging and relevant to your audience, make sure you set up tightly themed boards. This will help followers, and general users find the content that they’re looking for. While this seems like such a simple task, you want to use this Pinterest marketing strategy because you’re going to have a lot of topics, sub-topics, and categories based on your business.

By limiting the number of boards you use, it becomes incredibly difficult for Pinterest users to hone in on what they were looking for. Users are also more likely to repin your posts if they get the value of your boards.

plenty of Pinterest boards visuals

3. Put a Lot of Focus on the Visuals

While other social media sites are all about the titles, Pinterest is visually driven. There’s no point in marketing on Pinterest if you’re not pulling out all the stops into designing outstanding posts. You want to use quality images, strong typography, and overall strong design.

You also want to test your Pinterest marketing strategy by experimenting with different pin sizes to see what dimensions result in higher engagement numbers. It will help to remember that most users are on browsing the site on mobile devices, so posts have to be optimized for them. As a general rule, longer pins tend to get better results than wider ones.

4. Experiment with Your Promoted Pins

A good way to get the engagement, traffic and sales you need is to pay for your posts to get seen. Pinterest offers this possibility under the name of Promoted Pins. It can be difficult to choose what kind of ad to go with, so it’s a smart idea to test different ads. Try using different images, headlines, and description copy to see what yields the best results.

You may also want to eliminate or add keywords to see how it affects your ROI. For example, if you are selling shoes online, try to eliminate the general keyword shoes and use keywords like low heel shoes. You may end up getting less traffic, but the ad may end up being more profitable.

the message Pinterest is a marketing powerhouse

5. Schedule Your Pins Ahead of Time

Pinterest is a unique social media site in that the more you post, the more traffic you tend to get. But all that posting can really be a time drain. If you want to refine your Pinterest marketing strategy, you have to use automation to your advantage. Popular tools like Tailwind and BoardBooster are both great tools that help you schedule your pins ahead of time.

You want to consolidate at least one to two days out of a two week period to create and curate all your content so that you can focus on growing and managing your business. Just make sure that you make manual posts every now and then to keep things fresh.

6. Partner with Other Pinterest Influencers

The competition on Pinterest can be tough. A simple Pinterest marketing strategy to overcome this obstacle and get more visibility for your pins is to reach out to other influencers for partnership opportunities. A simple agreement to share each other’s pins to the respective party’s followers can go a long way in helping you increase your visibility.

You do want to make sure that your potential partner is in a business that’s complementary to yours. For example, an outdoor clothing company can serve as a great partner for a sporting apparel company. They share a similar audience but sell different products.

Pinterest Analytics to improve your Pinterest marketing strategy

7. Drive Decisions Based on Analytics

Coming up with a solid Pinterest marketing strategy can be confusing. When should you schedule your important posts? How many times should you post? What time periods are perfect for posting? These are all questions that businesses have. The easy way to answer it is to look at your analytics. In the beginning, you’ll have to experiment with different posting schedules.

But once you collect enough data, you’ll have a better idea of when to post. Your analytics will also help you understand what kinds of topics, keywords, images, and titles receive the most engagement and traffic. Another smart idea for figuring out what kinds of posts to put up is to study your competitors. Find out which of their posts have resulted in the most repins. Then reverse engineer or model your posts based on theirs.

In Conclusion

It’s important that you don’t create with your Pinterest marketing strategy on a whim. Start with your target audience and business goals for the channel. Then, spend some time figuring out what kind of content has the greatest chance of connecting with your audience. Once you do that, you can move forward with the tips laid out in this article.

You can optimize for Pinterest’s algorithm, focus on pin designs, create multiple boards, invest in promoted boards, and more. Just take it one step at a time and you should be able to come up with a refined Pinterest marketing strategy that delivers results.

Image sources: 1, 2, 3, 4

Change Pinterest to Business Account – How to Convert a Personal Account

If you’ve been playing around with a personal Pinterest account, you’ve probably thought of many ways that you can use it to promote your business. With so many businesses and advertisers getting value out of the site it may be time for you to change Pinterest to business account.

While the process of making the transition isn’t complex, you should start by learning how to properly change your personal Pinterest account to a business account.

the icon of Pinterest business pages

Step 1: Verify Your Website with Pinterest

The first thing you have to do is to verify your domain with Pinterest. This allows Pinterest to confirm that your business and website are connected. Keep reading our recommended tips and steps. We will walk you through the entire process.

You’ll instantly notice that you cannot connect more than one domain with your Pinterest account. In order to match another domain to your Pinterest account, you will need an entirely new Pinterest account. This can be easily managed with social media management tools like Hootsuite.

the log in form of Pinterest for business

Step 2: Set Up Your Blog Board

The next thing you want to do to help with the transition is to create a blog board. This is where you want to put all your posts from your blog. You should keep everything as consistent as possible including the title, description of your blog post, image thumbnails and anything else that might be relevant.

Adding a blog board gives your Pinterest users another reason to stay in touch with you aside from your regular Pins. This blog board will help you drive a lot of traffic to your blog and help you develop a relationship with your followers.

Step 3: Merge and Remove Boards

If you have any older boards that have some content related to your business, it may be worthwhile to merge boards. Simply use the move or copy button when you check off your Pins. This process can take quite a long time. Still, it will be worth it if you need to fill your new business board with relevant content.

You also want to remove boards that are not related to your business. Pinterest has recently changed their algorithm. So, the save button will help determine what your Pinterest account is about. You want to delete unnecessary boards because you don’t want users to save or Repin pins that are not related to your business.

several Pinterest accounts and the Pinterest logo in the center

Step 4: Update Your Profile and Board Covers

To completely change Pinterest to a business account, you want to mark your new Pinterest profile’s identity with a different look. Come up with a profile that’s more reflective of what your business is about. However, make sure you don’t make it look too corporate. Change any other details on your profile to support the change as well.

Finally, update your board covers so that they present the right theme for your new boards. Go to the board you want to update and click ‘edit.’ Click change cover and upload a new cover that suits your board. Adjust the picture and after you’ve found the right dimensions, click ‘save changes’ to finish up the process.

Why Change Pinterest to Business Account?

So why change Pinterest to business account? There a wide variety of tools that will help you get more value out of Pinterest with a business account. One of the most valuable tools you’ll have access to is the Pinterest analytics tool.

This analytics tools will show you the number of impressions, Repins, saves and clicks for all your Pins so that you can get an idea of what’s working with your Pins. You’ll also get an overview of your most popular Pins to get better insight into your biggest winners.

Then there’s access to the Rich Pins. Rich Pins allow you to add extra details to your Pins which can help you attract more Repins, saves, clicks and better monetize your Pins.

There are various types of Rich Pins from ones that add real time pricing to products, article pins to help you get more out of your content and even recipe pins. These pins can help you convert more views into clicks and saves, while also helping you create more revenue.

Finally, there’s Promoted Pins and Buyable Pins. Promoted Pins basically serve as a direct advertising platform for businesses. You can think of them like sponsored ads. Buyable Pins are special pins that work with BigCommerce, Salesforce Commerce Cloud, and Shopify.

This allows you to set buy buttons on your Pins. This is different from Rich Pins as users do not have to leave the site to make a purchase.

a message from the Pinterest for business platform about converting personal accounts to business ones

How to Use Your New Business Profile

Once you change Pinterest to business account, you’ll want to think about how you want to start using it. The best thing to start playing with right away is represented by Rich Pins for articles.

It will help you generate a lot more traffic, saves and Repins for your content. Then, you’ll want to move towards Promoted Pins by creating a strong offer that will generate new customers.

Take note that when you change Pinterest to business account, you have to be careful about how you use the site. Read through their policies and guidelines to make sure that you know what not to do.

Making a mistake with a business account can lead to your account being suspended which can stall your progress. It’s possible to get your account reactivated but it will involve going back and forth between their support department.

One important concept that you need to know when you change Pinterest to business account is that each one of Pinterest’s programs have different guidelines. For example, Pinterest has guidelines on how to use their logo in your advertising/marketing.

They have guidelines for buyable pins and promoted pins as well. The best thing to do when you change Pinterest to business account is to work with one program at a time until you really understand it. This will help you avoid suspensions and maximize the results you get from each program.

Bottom Line

So, why change Pinterest to business account? Well, it will help increase your brand’s awareness and visibility. With Pinterest, your products or services will get easily discovered, shared, and consider for future purchases. As you can see, it is not that hard to convert a personal account to a business one.

All you have to do is to adjust the profile and update it so that it maches your brand. Your Pinterest business profile must send a message: your brand’s identity and uniqueness.

Image sources: 1, 2, 3, 4

How Can Pinterest Help You with Your Visual Content Marketing Strategy?

Whether it’s videos, infographics, image driven content or simple photos, visual content marketing is growing at a rapid pace. It’s no wonder why. People only remember 10% of the information they hear. But when you add a picture that number increases to 65%. If you’ve used visual content marketing sparingly or have yet to use in your campaigns, then that statistic should make you want to take it seriously.

One great platform that can help you succeed with your visual content marketing strategy is Pinterest. The visual based social media site can be an incredible asset for your visual content marketing for several reasons.

tablet and phone frames next to a vintage camera on a desk

1: Pinterest Offers Rich Pins

Pinterest has a feature called Rich Pins that businesses can use to enhance their posts. You can make Pins for your articles, apps, recipes, and products stand out. The Article Pin, in particular, is a great tool for helping your visual content stand out and generate more traffic to your site. The article Rich Pin also makes it look like a handy post it note in a sense and users really tend to like saving these kinds of Pins for future reference.

the logos of all the social media networks on wooden spoons

2: Pinterest Integrates with Other Social Media Sites

You’re probably already using Facebook and Twitter to support your visual content marketing. By integrating Pinterest into the visual content you share on these sites, you’ll be able to get more out of your posts. You’ll build a Pinterest following, get your content shared on Pinterest and create multiple channels to reach your audience on.

Aside from these two integrations, there are many third party tools that help you integrate Pinterest into other social media sites like Instagram, LinkedIn and more.

3: Pinterest Has High User Engagement

One of the things that you’ll notice when you start using Pinterest is that the users voraciously consume the content shared on the site. There is a very high level of engagement for the site due to its visual nature. As a result, you have a very high chance of your content going viral if you consistently put out quality content. With that said, you still need to optimize your posts properly and use the analytics tools to see what your audience is responding to.

the message of visual content engagement on an image of a laptop

4: Pinterest Users Have High Purchase Intent

At the end of the day, visual content marketing comes down to generating sales. Pinterest is a great platform for monetizing your content because many of the users are always on the look for great products to buy. There are many consumers that use the site, and Pinterest also has many features that make it easy for businesses to sell products on their site like the Buyable Pins feature which allows users to purchase your product without even leaving Pinterest.

5: Pinterest Helps Create a Brand Experience

One of the things that are unique about Pinterest is that it helps users really connect with content publishers. Because the content is visually driven, many brands can create a one of a kind visual based experience. They’re able to communicate with their prospects and customers in a way that’s different from other channels like email and blogs.

Brands are using everything from visual brand storytelling, visual based content (infographics), to branded content. All these help them establish their brand and connect with their audience.

several Pinterest accounts with Rich Pins

6: Pinterest Offers Excellent Advertising Options

Like other social media sites, Pinterest offers an advertising platform. Their advertising program is called Promoted Pins. It allows you to target users based on interests, keyword searches, and the audience. Promoted Pins look practically the same as regular Pins except they are marked as sponsored.

Pinterest uses the popular pay per click model for their advertising platform. This creates a low barrier to entry, makes it affordable and easy to scale. Aside from Sponsored Pins, Pinterest plans on offering more advertising options to businesses in the near future.

7: Pinterest Is a Great Way to Generate Quality Leads

Visual content is more eye catching to Internet users. So, it tends to get more clicks than regular text based content. This is why Pinterest is a great site to generate quality leads. You can use draw in qualified leads by creating interesting and helpful Pins. They will make users want to visit your site for more information.

One effective strategy for using visual content Pins to generate leads is to offer upfront advice but hold back the rest of the content on your site. You simply offer the user the rest of the content in return for signing up to your email list.

a short infographic explaining why visual content is important

8: Pinterest Is the Perfect Testing Ground for Developing Content Strategy

As mentioned earlier, Pinterest offers an analytics tool for business accounts. The analytics tool will give you the data you need to develop a solid visual content strategy for your target audience. You’ll quickly be able to see which topics, headlines, images, graphics, formats, descriptions and other elements lead to the highest engagement numbers.

You can then optimize your content strategy to create content that is more engaging and targeted. This will help you get more out your content marketing efforts while driving your costs down significantly.

Bonus Tip

One final tip to getting the most out of Pinterest is to experiment with their Promoted Pins program. It can be hard to generate traffic and engagement when starting out from scratch. Promoted Pins can help you get more exposure for your Pins even with a small budget.

By spending a little money, you can quickly figure out if your Pin is something you can work with or if your Pin needs to be completely redone. You’ll also be able to develop your content strategy faster and figure out the best way to monetize your content.

Summing It Up

Overall, Pinterest will prove to be an indispensable tool to your visual content marketing strategy. Many businesses use Pinterest to build an audience in the beginning. As they gain some traction, they’re leveraging their audience to share their content and using their successes on the site to expand their visual content marketing to other social media sites like Facebook, Instagram, and Twitter.

Image sources: 1, 2, 3, 4, 5

How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736×1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

Pinterest support center screen caption

Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

Image sources: 1, 2, 3