How Can Pinterest Help You with Your Visual Content Marketing Strategy?

Whether it’s videos, infographics, image driven content or simple photos, visual content marketing is growing at a rapid pace. It’s no wonder why. People only remember 10% of the information they hear. But when you add a picture that number increases to 65%. If you’ve used visual content marketing sparingly or have yet to use in your campaigns, then that statistic should make you want to take it seriously.

One great platform that can help you succeed with your visual content marketing strategy is Pinterest. The visual based social media site can be an incredible asset for your visual content marketing for several reasons.

tablet and phone frames next to a vintage camera on a desk

1: Pinterest Offers Rich Pins

Pinterest has a feature called Rich Pins that businesses can use to enhance their posts. You can make Pins for your articles, apps, recipes, and products stand out. The Article Pin, in particular, is a great tool for helping your visual content stand out and generate more traffic to your site. The article Rich Pin also makes it look like a handy post it note in a sense and users really tend to like saving these kinds of Pins for future reference.

the logos of all the social media networks on wooden spoons

2: Pinterest Integrates with Other Social Media Sites

You’re probably already using Facebook and Twitter to support your visual content marketing. By integrating Pinterest into the visual content you share on these sites, you’ll be able to get more out of your posts. You’ll build a Pinterest following, get your content shared on Pinterest and create multiple channels to reach your audience on.

Aside from these two integrations, there are many third party tools that help you integrate Pinterest into other social media sites like Instagram, LinkedIn and more.

3: Pinterest Has High User Engagement

One of the things that you’ll notice when you start using Pinterest is that the users voraciously consume the content shared on the site. There is a very high level of engagement for the site due to its visual nature. As a result, you have a very high chance of your content going viral if you consistently put out quality content. With that said, you still need to optimize your posts properly and use the analytics tools to see what your audience is responding to.

the message of visual content engagement on an image of a laptop

4: Pinterest Users Have High Purchase Intent

At the end of the day, visual content marketing comes down to generating sales. Pinterest is a great platform for monetizing your content because many of the users are always on the look for great products to buy. There are many consumers that use the site, and Pinterest also has many features that make it easy for businesses to sell products on their site like the Buyable Pins feature which allows users to purchase your product without even leaving Pinterest.

5: Pinterest Helps Create a Brand Experience

One of the things that are unique about Pinterest is that it helps users really connect with content publishers. Because the content is visually driven, many brands can create a one of a kind visual based experience. They’re able to communicate with their prospects and customers in a way that’s different from other channels like email and blogs.

Brands are using everything from visual brand storytelling, visual based content (infographics), to branded content. All these help them establish their brand and connect with their audience.

several Pinterest accounts with Rich Pins

6: Pinterest Offers Excellent Advertising Options

Like other social media sites, Pinterest offers an advertising platform. Their advertising program is called Promoted Pins. It allows you to target users based on interests, keyword searches, and the audience. Promoted Pins look practically the same as regular Pins except they are marked as sponsored.

Pinterest uses the popular pay per click model for their advertising platform. This creates a low barrier to entry, makes it affordable and easy to scale. Aside from Sponsored Pins, Pinterest plans on offering more advertising options to businesses in the near future.

7: Pinterest Is a Great Way to Generate Quality Leads

Visual content is more eye catching to Internet users. So, it tends to get more clicks than regular text based content. This is why Pinterest is a great site to generate quality leads. You can use draw in qualified leads by creating interesting and helpful Pins. They will make users want to visit your site for more information.

One effective strategy for using visual content Pins to generate leads is to offer upfront advice but hold back the rest of the content on your site. You simply offer the user the rest of the content in return for signing up to your email list.

a short infographic explaining why visual content is important

8: Pinterest Is the Perfect Testing Ground for Developing Content Strategy

As mentioned earlier, Pinterest offers an analytics tool for business accounts. The analytics tool will give you the data you need to develop a solid visual content strategy for your target audience. You’ll quickly be able to see which topics, headlines, images, graphics, formats, descriptions and other elements lead to the highest engagement numbers.

You can then optimize your content strategy to create content that is more engaging and targeted. This will help you get more out your content marketing efforts while driving your costs down significantly.

Bonus Tip

One final tip to getting the most out of Pinterest is to experiment with their Promoted Pins program. It can be hard to generate traffic and engagement when starting out from scratch. Promoted Pins can help you get more exposure for your Pins even with a small budget.

By spending a little money, you can quickly figure out if your Pin is something you can work with or if your Pin needs to be completely redone. You’ll also be able to develop your content strategy faster and figure out the best way to monetize your content.

Summing It Up

Overall, Pinterest will prove to be an indispensable tool to your visual content marketing strategy. Many businesses use Pinterest to build an audience in the beginning. As they gain some traction, they’re leveraging their audience to share their content and using their successes on the site to expand their visual content marketing to other social media sites like Facebook, Instagram, and Twitter.

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How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736×1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

Pinterest support center screen caption

Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

Image sources: 1, 2, 3

8 Ways in Which the Tailwind App Will Improve Your Pinterest Marketing

One of the most complex aspects of marketing on Pinterest is posting on the social media site on a consistent basis. To make Pinterest pay off for you, you have to be posting or sharing content multiple times a day. This can be a difficult task with all the other things you have to in order to grow and manage your business. Fortunately, the Tailwind app can help automate this process. What’s more, the app does more than automate. Here are eight ways in which the Tailwind app can improve your Pinterest marketing.

Tailwind app homepage screenshot

How Can Tailwind App Boost Your Business Marketing on Pinterest?

1. Schedule Your Pins for Automation

The more you pin, the more exposure, and audience engagement you will achieve. Many Pinterest experts recommend you post as much as five to ten pins per day. With Tailwind, you can schedule your pins by simply clicking on the Tailwind icon and creating a draft.

Once in the draft creation window, you can choose the board, add a description and pick the date/time to pin your content. What you want to do is to create your content in one large time block and queue up a ton of content to post or share throughout the week. This makes it easy to manage your Pinterest marketing.

2. Find Out the Best Days and Times to Pin Content

Similar to email marketing and other social media sites, you want to learn when the best time to post or share content. The Tailwind app will help you optimize your pins with the smart scheduling feature. It will automatically return you the best times to pin based on engagement levels from your previous pins and data from other Pinterest boards.

Once the ideal times are identified by the app, you can simply choose the time slots to post your pins. This is incredibly valuable because every category and audience will have a different optimal pin schedule.

3. Target International Audiences with Challenging Time Zones

Tailwind app sign up window

To expand your reach, you need to expand to more audiences, particularly audiences based on location. However, it’s very difficult to reach international audiences with manual pinning because of the time zone difference. For example, trying to target a European audience as a US based business or a US audience as a European business in real time is challenging due to the minimum of six-hour time difference.

Scheduling pins ahead of time with the Tailwind app allows you to get over this obstacle and hit peak times to reach international audiences.

4. Quickly Identify the Top Performing Content

The biggest mistake you can make is to pin random content without knowing what types of content yields the best results. The Tailwind app will measure engagement based on likes, repins, comments, and traffic. This will help you quickly identify what types of content resonates best with your target audience.

You may find that certain images perform better than others or that infographics are working better than rich pins for articles. Once you learn what works, you can quickly create a strategy that’s optimized to produce the best results from your Pinterest efforts.

5. Learn How Different Boards Are Performing

For some companies, it makes sense to have more than one Pinterest board. If your business has learned how to segment your audience, then creating different boards targeted to the different segments will produce better results than posting content to one generalized board.

Tailwind will allow you to see how your different boards are performing so that you can assess which boards need work in terms of optimizing your content, improving your descriptions and testing pin schedules.

6. Discover Trending Ideas and Get Relevant Content Recommendations

As mentioned earlier, you need to be pinning multiple times a day to get the most out of Pinterest. The challenge with this is that you need to find quality content and get an idea of what you should be posting. The Tailwind app makes this process easy.

The Tailwind browser extension offers trending content suggestions and gives you recommendations of pins based on your topic. You can also search by keywords for visual search engine results so that you can quickly find viral content to replicate for your own board.

7. Optimize How You Manage Your Pinterest Content

Once you start getting some traction with your Pinterest marketing, you’ll need an efficient way to manage your content. The Tailwind app user interface is incredibly well designed for this. It lays out all your pins in thumbnail images organized by the scheduled date in a neat calendar grid layout. You can also view your pin history to look at the engagement numbers so that you can recycle your best performing content to other boards.

8. Easily Outsource Pinterest Marketing

At a certain point, you’ll need to outsource your Pinterest marketing so that you can focus on your core competencies and scale your business. This can be easily done with Tailwind because of how easy it is to use and understand. The best part is that executing a Pinterest marketing strategy is so efficient with Tailwind.

Rather than going the costly route and hiring an in-house social media marketing expert, you can hire and train a virtual assistant to build and manage your Pinterest account a couple of hours a day.

Drawing to a Close

The bottom line is that Tailwind makes the task of the building and managing a Pinterest account so much easier. It allows you to automate the pinning, helps you discover ideas/content to pin, gives you the analytics to make the right decisions, and so much more. The meager $9.99 basic monthly fee will more than pay for itself.

And if you aren’t sure if it’s a tool you want to use, there’s a free trial period that will allow you to use the fully functional tool for a couple of days. If you want to succeed with Pinterest marketing, you should invest in the Tailwind app. You can even try the tool for free for a trial or demo period.

Images source: 1

 

How to Advertise Your Business Through Promoted Pins

If you’ve been using Pinterest for your business and have been seeing decent results from your efforts, you may want to step it up with promoted pins which are an advertising program on Pinterest. Promoted pins are regular pins except that you are paying for exposure rather than getting it organically.

Pinterest promoted pins

The great thing about promoted pins is that they look exactly like regular pins. The only difference is that there is a statement that says “promoted by brand” below the image and right next to your logo. The big benefit of these pins is that they will get instantaneous views. So how do you get started?

8 Useful Tips on How to Advertise Your Business Through Promoted Pins

1. Start with Precise Targeting

Before you even start a promoted pins campaign, you need to know your audience. This is a paid advertising program. So, if the goal is to see a return on investment, you need to make sure your targeting is on point. You can target by location, language, and gender. While the targeting options seem limited, it’s likely there will be more options added in the future. Pinterest also lets you target with keywords, so you don’t have to worry about your ads being served to too broad of an audience.

2. Brainstorm Relevant Keywords

The great part about Pinterest’s promoted pins program is that you can attach 150 keywords to your pin. This allows you to really make sure that you are targeting the right audience. Invest a good amount of time into brainstorming a large keyword list.

You’ll find that Google’s Keyword Planner will help immensely with this task. You want to use a combination of broad keywords and specific keywords if you want as much exposure as possible. If you want to keep your campaign really targeted, then stick to specific keywords to start your campaign.

3. Use Rich Pins for Best Results

The best way to capture the attention of Pinterest users is to use rich pins. Rich pins allow you to put the essential details of your pin to make them more useful to users. For example, a rich pin for a product will display the brand, description, cost and the site. The same idea applies if you are planning to do a lead generation campaign. You want to do a rich pin for your article so that your title get shown in a large font above your pin.

4. Start with Pins that Are Already Winners and Use Strong Descriptions

Look through your account history and see what pins can be applied to your advertising campaign. You obviously want to work with pins that have already gotten great engagement numbers. Then, you want to create a description that’s benefit driven, engaging and finish it off with a strong call to action. You may also want to improve the image or photo if the quality and resolution aren’t high enough. All these little steps ensure you get the most out of your advertising campaign.

5. Choose the Pricing Model that’s Right for You

Pinterest Analytics platform

You can choose from a cost per engagement, cost per click (CPC) (traffic that goes to your site) and CPM model. Most advertisers will want to opt for a cost per click model though the CPM model can sometimes be more economical with the right pin. Start out with a CPM model if you have a small budget. Then, switch over to a CPC model to see how it compares to the CPM. The success of the CPM model obviously depends on how attractive your pin is to the target audience.

If you’re running ads that link to your website, you have to put a lot of effort into creating strong landing pages. Invest some time into writing ad copy that is relevant and impactful to your target audience. Then, make sure you work on the design to create a strong presentation that supports your copy and guides the visitor to complete the conversion.

You also want to aim for the highest possible conversion rates by testing new landing pages on a regular basis. The best elements to test is the layout, headline, call to action, offer, pricing and lead paragraph. If you have trouble with this process, you may want to hire a conversion rate optimization expert.

7. Manage Your Costs

The last thing you want to do is to let your costs get out of control. Start with a low cost per click bid and scale up depending on how much traffic you’re getting and the return on investment. You also want to set a daily minimum spend so that you don’t spend your budget all at once.

The daily minimum spend will allow you to make changes as you start getting data about your campaign. Finally, go back to the keyword targeting and try removing the broader keywords if you feel you’re getting a lot of traffic but a low return on investment.

8. Track Everything and Continue Testing New Pins

Like any other advertising platform, you have to track your campaign to make the right decisions. Keeping track of your metrics will allow you to scale your winners, eliminate the losers and improve the pins that are doing okay but obviously need some help. To test pins against each other, put multiple promoted pins in one campaign. This simple testing A/B method will allow you to see which creatives are more effective than others.

Summing It Up

That’s a quick primer for advertising your business using promoted pins. Both small businesses and large brands alike have been seeing strong ROI numbers from this advertising program. The advertising costs are relatively low compared to some of the other cost per click and CPM advertising platforms.

Another benefit of promoted pins is that when they are repinned, they’ll show up in other people’s feeds/boards which gives you extra value from your promoted pins campaign. So what are you waiting for? Start building your promoted pins campaigns today.

Images source: 1

The Best Pinterest DIY Crafts Accounts to Follow

What did crafters and DIY-ers do before Pinterest? There are so many great Pinterest DIY crafts to choose from today that it can be a little overwhelming. To help out, we’ve combed through the massive list of Pinterest DIY crafts accounts to find the best of the best. These accounts were chosen because of their popularity, variety, and organization. Explore these Pinterest accounts to find inspiration, tips, and specific guidance on how to finish your next craft or DIY project.

the word create made of scrabble letters

The 12 Best Pinterest Accounts to Follow if You Love DIY and Crafts

12. I Spy DIY

I Spy DIY has a fun name, but they also have a lot to offer. One of their boards features DIY Step-by-Step projects, helpful when you’re looking to try something you’ve never done before. There are boards for DIY home decor and renovation projects and boards for DIY party planning. It won’t take too long to spy something that interests you.

11. Creativebug

Some of Creativebug’s boards are Crafts for Kids, DIY Wedding Decor, DIY Pet Projects, and Mother’s Day DIY Ideas. There are many more boards as well, including boards devoted to certain crafts like quilting and embroidery. There is no shortage of inspiration on this Pinterest DIY crafts account, thanks to the team of inspiring designers and crafters Creativebug works with.

10. Handmade Charlotte

a knitting craft result

The Handmade Charlotte Pinterest account has dozens of boards full of DIY tips and tutorials and ideas for crafters of every stripe. There are boards for specific types of craft like sewing and working with paper. There are also boards based on holidays or spaces like kid’s rooms and backyards.

9. Craftsy

plenty of beads spread all over a table

The Craftsy Pinterest account organizes their boards mostly by type of craft or DIY project. There are boards for sewing, quilting, jewelry making, and more. For more specific interests, there are also boards for making pillows, purses, or socks. Also, there is even a board called Crafting Projects We Love where fans share some of the Craftsy projects they’ve completed.

8. Brit + Co

This account is run by Brit Morin, founder of Brit + Co, a company that strives to “ignite the creative spark in women.” Not everything on this account is DIY or Craft related, but there are a lot of DIY crafting boards, like the DIY Photo Projects board and the DIY Magic board. You can also find some good crafting and DIY projects spread out on other general topic boards such as the holiday-specific boards.

7. A Beautiful Mess

The Pinterest DIY crafts account of the popular A Beautiful Mess blog is loaded with inspiration and DIY crafting projects. Also, there are some boards devoted just to DIY and crafting projects such as the DIY Home Decor Board. Other boards, on topics like outdoor living and parties, include plenty of pins with a crafting or DIY focus.

6. The Saw Guy

some traditional woodwork tools

For the men and anyone interested in DIY projects but not so much the crafting side, The Saw Guy is the Pinterest account for you. It features all kinds of hands-on DIY projects. Boards include DIY Pallet Projects, DIY Man Cave Ideas, Woodworking Ideas, and DIY Projects for Kids. The manly men looking for a Pinterest DIY crafts account to follow need look no further than The Saw Guy.

5. Jo-Ann Fabric and Craft Stores

Jo-Ann’s is a store devoted to helping crafters do their thing, so it’s no surprise that their Pinterest account works to the same end. There are boards for specific types of crafts (sewing, knitting, quilting, jewelry making, paper crafts, etc.) as well as boards devoted to crafts perfect for certain seasons and holidays. The majority of the pins will link to projects at the Jo-Ann’s website and will, naturally, offer you the chance to buy the specific materials needed.

4. P.S.- I made this…

The name of this Pinterest account (and website) is like the rallying cry of DIY-ers and crafters everywhere. The boards are organized into clever categories, like DIY Videos and Do the CRAFT MATH. Moreover, the majority of the pins are project ideas and tutorials from the P.S. I Made This website.

3. Heather Mann: Dollar Store Crafts

several tape rolls on a notebok

If you’re looking for crafting and DIY ideas on a budget, this is the right Pinterest account for you. The boards are well organized by topic (things like Decor, Fashion, Garden, and Parties) and there is always a focus on low-cost ideas and projects. There are many boards devoted to kid projects, both projects for kids to do and projects to benefit kids.

2. Studio DIY

Studio DIY is managed by blogger Kelly Mindell, a self-described “DIY-er since birth” who is all about celebrating every day, holiday or not. This Pinterest account is well-organized and full of tons of DIY craft ideas. There are dozens of boards, some with over 1,000 pins each. Boards are broken down by theme (things like Mother’s Day and DIY for Kids) as well as specific crafting topic or material (things like Paper, Balloons, and Party Hats).

1. DIY Network

DIY Network, the television channel devoted to the DIY way of life, has a Pinterest account that can help you take your DIY projects to the next level. There are boards with DIY projects for every room in the house – bedroom, bathroom, man cave, patio, outdoor spaces, and kitchen. Furthermore, there are DIY projects for kids and DIY projects for different seasons, holidays, and occasions. It’s almost impossible to browse through the DIY Network’s Pinterest account and not find a new DIY project or two to try.

Drawing to a Close

One of these Pinterest DIY crafts accounts may have jumped out at you as a perfect match. Still, all 12 are worth exploring. Scan through the options and click Follow on those Pinterest DIY crafts accounts that you think will help you achieve your DIY craft dreams. Moreover, you can repin any projects you want to save for a rainy day. Do you have a favorite Pinterest DIY crafts account that wasn’t included on this list? Please share!

Image sources: 1, 2, 3, 4, 5