If you’ve been playing around with a personal Pinterest account, you’ve probably thought of many ways that you can use it to promote your business. With so many businesses and advertisers getting value out of the site it may be time for you to change Pinterest to business account.
While the process of making the transition isn’t complex, you should start by learning how to properly change your personal Pinterest account to a business account.
Step 1: Verify Your Website with Pinterest
The first thing you have to do is to verify your domain with Pinterest. This allows Pinterest to confirm that your business and website are connected. Keep reading our recommended tips and steps. We will walk you through the entire process.
You’ll instantly notice that you cannot connect more than one domain with your Pinterest account. In order to match another domain to your Pinterest account, you will need an entirely new Pinterest account. This can be easily managed with social media management tools like Hootsuite.
Step 2: Set Up Your Blog Board
The next thing you want to do to help with the transition is to create a blog board. This is where you want to put all your posts from your blog. You should keep everything as consistent as possible including the title, description of your blog post, image thumbnails and anything else that might be relevant.
Adding a blog board gives your Pinterest users another reason to stay in touch with you aside from your regular Pins. This blog board will help you drive a lot of traffic to your blog and help you develop a relationship with your followers.
Step 3: Merge and Remove Boards
If you have any older boards that have some content related to your business, it may be worthwhile to merge boards. Simply use the move or copy button when you check off your Pins. This process can take quite a long time. Still, it will be worth it if you need to fill your new business board with relevant content.
You also want to remove boards that are not related to your business. Pinterest has recently changed their algorithm. So, the save button will help determine what your Pinterest account is about. You want to delete unnecessary boards because you don’t want users to save or Repin pins that are not related to your business.
Step 4: Update Your Profile and Board Covers
To completely change Pinterest to a business account, you want to mark your new Pinterest profile’s identity with a different look. Come up with a profile that’s more reflective of what your business is about. However, make sure you don’t make it look too corporate. Change any other details on your profile to support the change as well.
Finally, update your board covers so that they present the right theme for your new boards. Go to the board you want to update and click ‘edit.’ Click change cover and upload a new cover that suits your board. Adjust the picture and after you’ve found the right dimensions, click ‘save changes’ to finish up the process.
Why Change Pinterest to Business Account?
So why change Pinterest to business account? There a wide variety of tools that will help you get more value out of Pinterest with a business account. One of the most valuable tools you’ll have access to is the Pinterest analytics tool.
This analytics tools will show you the number of impressions, Repins, saves and clicks for all your Pins so that you can get an idea of what’s working with your Pins. You’ll also get an overview of your most popular Pins to get better insight into your biggest winners.
Then there’s access to the Rich Pins. Rich Pins allow you to add extra details to your Pins which can help you attract more Repins, saves, clicks and better monetize your Pins.
There are various types of Rich Pins from ones that add real time pricing to products, article pins to help you get more out of your content and even recipe pins. These pins can help you convert more views into clicks and saves, while also helping you create more revenue.
Finally, there’s Promoted Pins and Buyable Pins. Promoted Pins basically serve as a direct advertising platform for businesses. You can think of them like sponsored ads. Buyable Pins are special pins that work with BigCommerce, Salesforce Commerce Cloud, and Shopify.
This allows you to set buy buttons on your Pins. This is different from Rich Pins as users do not have to leave the site to make a purchase.
How to Use Your New Business Profile
Once you change Pinterest to business account, you’ll want to think about how you want to start using it. The best thing to start playing with right away is represented by Rich Pins for articles.
It will help you generate a lot more traffic, saves and Repins for your content. Then, you’ll want to move towards Promoted Pins by creating a strong offer that will generate new customers.
Take note that when you change Pinterest to business account, you have to be careful about how you use the site. Read through their policies and guidelines to make sure that you know what not to do.
Making a mistake with a business account can lead to your account being suspended which can stall your progress. It’s possible to get your account reactivated but it will involve going back and forth between their support department.
One important concept that you need to know when you change Pinterest to business account is that each one of Pinterest’s programs have different guidelines. For example, Pinterest has guidelines on how to use their logo in your advertising/marketing.
They have guidelines for buyable pins and promoted pins as well. The best thing to do when you change Pinterest to business account is to work with one program at a time until you really understand it. This will help you avoid suspensions and maximize the results you get from each program.
So, why change Pinterest to business account? Well, it will help increase your brand’s awareness and visibility. With Pinterest, your products or services will get easily discovered, shared, and consider for future purchases. As you can see, it is not that hard to convert a personal account to a business one.
All you have to do is to adjust the profile and update it so that it maches your brand. Your Pinterest business profile must send a message: your brand’s identity and uniqueness.