Pinterest is a great way to get visibility for your business. But if you’re a professional or a firm working closely with clients, it can be confusing as to how to use the social media site to bring in new clients. Pinterest seems like it’s more geared towards consumer oriented businesses that have strong visuals that they can present to the site’s users. However, you can use Pinterest to acquire new clients and for a customer retention marketing campaign.
Acquiring Clients on Pinterest
1. Mix in Testimonials into Your Posting Schedule
It might seem a little weird to post testimonials on your Pinterest account. However, you want to sporadically include some testimonials to help sell your services. Make sure that you feature your past client’s picture (with their permission of course) and state the results that the client saw from working with you.
You want to be as specific as possible and avoid general testimonials like “Mike was very helpful in helping my business.” If you offer a visually oriented service like interior design or wedding planning, make sure that you insert before and after photos to actually show what you’ve done for your clients.
2. Use Content to Generate Leads
There are many ways to use content to generate leads. The first thing you’ll need to do is to enable rich pins and use the article rich pin. This will allow you to make your pins stand out more. There are many things you can do for your content. You can create content that your clients will want to print as use checklists, resources, and assessments.
Another idea is to create teaser content where you break down long form content into multiple parts. The first part of the content gets their attention and delivers high-quality information. The other parts can be accessed if prospects sign up to your email list so that you can follow up and sell your services.
3. Showcase Your Portfolio
Pinterest is the perfect place to show off your portfolio. Because the social media site is visually oriented, you can do well with the portfolio oriented content. For example, you can come up with a before and after post of clients you’ve worked with. You can go in-depth into your work by presenting case studies of projects you’ve completed.
You can compare your work to the work of your competitors. Not only do these posts help market your services, but they also benefit prospects as they get a lot of value out of learning from your examples.
4. Focus on the Typography and Design
Before you even think about customer retention marketing, you have to make sure that you get the prospect’s attention. In Pinterest, how your pins look can determine whether you succeed or fail. That’s why you need to put a lot of emphasis on the design of the pin.
Not every professional will be able to share visually stunning pins due to their line of work. However, everybody can use typography and great headlines to create attractive pins that make prospects pay attention. Little design additions like contrasting colors, relevant imagery, and visual cues will also go a long way in making your pins stand out.
Using Pinterest for Your Customer Retention Marketing
1. Remind Clients the Value of Your Services
A big part of customer retention marketing is reminding your clients of the value you bring to the table. Again, you can go back to case studies and before/after examples to show how you’ve helped other clients get results. Another great way to keep your customers satisfied is to show them how to get more out of the services you’ve already offered to them.
For example, if you’ve completed a web design project for them in the past, follow up with tips on improving their website’s user experience, mobile site design, and conversion rates.
2. Use Themed Boards to Keep Clients Engaged
A great customer retention marketing to use on Pinterest is to set up multiple boards around tightly organized themes. In most cases, your prospects and customers will have interests in various topics. By making sure you continuously post great content on these topics, you’ll keep them engaged.
If you’re an interior designer, you can set up a board for space saving designs, another board for home office designs and even ideas for entertaining just to name a few things.
3. Continue Deliver Value Through Great Content
Obviously, the best customer retention marketing strategy to use on Pinterest is to deliver high-quality content on a regular basis. Many businesses get off to a great start and publish outstanding content that wow their clients. However, many get complacent and start taking shortcuts.
You have to remember that your content is a reflection of the quality of service you can provide. By posting low-quality content, you diminish your expertise and value. If it becomes difficult to constantly publish quality content, you’ll need to look at it as a cost of business and outsource content creation to somebody else.
4. Create an Ad to Drive Clients Back
At the end of the day, it all comes down to making strong promotional offers to keep your clients coming back for your services. If you’ve kept your customers engaged through great content, interesting Pinterest boards, and case studies, they’ll see the value that you bring to the table. But you still need to take the initiative to promote your services to make your customer retention marketing strategies pay off.
You should always be using your posts to drive clients to your website so they can sign up to your email list. Once they’re on your list, you’ll be able to reach them through multiple channels (social media, blog, email, etc.) and launch a multi channel ad campaign to promote your services.
As you can see, Pinterest can be used to generate new clients and keep them coming back through proper customer retention marketing. It works similarly to other social media sites except that it’s more visually driven. While you can achieve a lot without spending money on advertising, don’t be afraid to invest in promoted pins to help you get more visibility for your pins. It can be a cost effective way to acquire new clients when you’re getting started on the platform.