How to Create a Pinterest Board & Its Main Benefits for Your Business

Most business owners have tried out Facebook, Twitter or Instagram. However, many still haven’t even touched Pinterest despite its huge user base and popularity. This is a lost opportunity because there are savvy businesses are using Pinterest to generate leads, sales, and buzz on a regular basis. If your business is visual oriented, then Pinterest can be a great marketing channel for you. The first step in getting started is learning how to create a Pinterest board.

a selection of the best Pinterest boards

How to Create a Pinterest Board – Main Steps

the steps of creating a new Pinterest board

#1. Create an Account

Setting up a Pinterest board is fairly straightforward. First, create an account on Pinterest. Once you get set up and log in to the site, you want to click on the profile icon on the top right. Then, you should click on the ‘Create Board’ button and choose the name of your board. Make sure you choose a name that matches your targeted audience.

For example, ‘Creative and Functional Kitchen Design Ideas’ can be a great name to target homeowners that want to remodel their kitchen. To complete the setup of your Pinterest board, make your board public and choose the category that best suits what your board is about. But what’s really important isn’t how to create a Pinterest board. It’s how you use Pinterest to build your business.

#2. Use a Memorable Logo

Uploading your logo for your board cover is a very important step. Once you do that, you want to start uploading some images to set up some content for your followers. The ideal size for a normal image is 736√ó1102 as it’s not too big or too small. Of course, the size of your pin will be based on the content. For longer form content, the image will need to be bigger. When using bigger images, make sure that the quality stays high as many of the larger pins often end up blurry.

#3. Think About a High-Quality Content

Once you learn how to create a Pinterest board and create basic pins, you need to think about the content you’re going to upload. There are many types of content that work well on Pinterest. Some great ones include visual instruction guides, infographics, sketch animation presentations and rich pins (more on that later). If you want to use messages in your pins, try to find a font that works well with your image but make sure you don’t overdo it.

Getting Exposure, Followers, and Pins for Your Pinterest Board

The easiest way to start getting is to get exposure and followers is to announce your Pinterest content on your other social media platforms, email newsletter, and blog. The last thing you want to do is to start from scratch. Another thing you can do is to add a Pin It plugin on your blog. Doing this will allow your visitors to pin the images from your blog or site instantly.

In order to build a larger following and get your images pinned, you need to upload content consistently. Studies have shown that businesses achieve greater results as long as they upload content multiple times per day. This is a great strategy to obtain a higher exposure. A great way to get a lot of content out there is to open your board to your followers so they can contribute to your posts and content. You can set up contests that give out prizes to the best pin contributions.

You should also follow, pin and comment on other Pinterest influencers to reach out to them. If you’ve delivered value to them over a period of time, you can approach them to see if you can work together somehow. It can be something as simple as contributing content that links to each party’s site.

If you want to learn how to create a Pinterest board and expand your business through Pinterest, understand that you need to engage your followers, influencers, brands, and contributors to get results.

Now that you know how to create a Pinterest board and promote your pins let’s explore the main benefits of Pinterest for your business.

3 Main Business Benefits of Pinterest

Pinterest support center screen caption

Benefit #1. Generating Sales

You can generate instant sales with rich pins. When we discussed how to create a Pinterest board, you learned about creating content for regular pins. Rich pins allow you to do so much more. With rich pins, you can post different types of pins from videos, articles, to product listings.

The one you want to pay attention to is the product listing pin which allows you to list the price of the product and link it to the sales page. This pin will help you generate sales from window shoppers, wish list builders and impulse buyers.

Benefit #2. Attract Traffic & Generate Leads

Pinterest is a great way to generate traffic and leads. You can link your pins to your website. If you post great content on your pin, the odds are high that the user will want to take a look at your website and subscribe to your email newsletter or other social media platforms.

If your business is more content oriented than visual oriented, a smart thing you can do is to upload rich pins for articles. By writing great headlines and descriptions, you’ll hook Pinterest users into clicking the link to your site to read the article.

Benefit #3. Promote Your Business and Your Brand

Pinterest is a great channel to promote and build your brand. A lot of branding is about the visual presentation. By posting stunning images, visual content and relevant photos, you’ll establish a unique brand identity, create authority in the marketplace and build a strong reputation. Pinterest is also a great way to increase product and brand visibility. Many smaller brands have successfully used Pinterest to generate buzz about their products and brand.

Bottom Line

Learning how to create a Pinterest board is fairly straightforward and easy. The hard part is figuring out how to make Pinterest work for you. Fortunately, there are many guides out there that teach you how to use Pinterest to grow your business. The only important decision you need to make is to commit to making Pinterest a big part of your marketing and business strategy.

Image sources: 1, 2, 3