How to Use Pinterest for Your Business to Increase Traffic

Technology has seen the invention of social media. Millions of people have an online social life in the social media sphere. Businesses are also striving to market themselves via various platforms on social media. In this article, you will learn how to use Pinterest for your business.

the word pinterest written with scrabble letters

This topic is useful to companies. This is because Pinterest as a platform can help market the business to a whole new audience. We will offer you tips and ways of how to use Pinterest for your business in the most optimal way.

How to Use Pinterest for Your Business – 17 Tips

1. Add an On Hover Pin It Button to Images

the Pinterest logo and some red pins

If your blog images make it to Pinterest, there will be an increase in traffic. This button appears over pictures on your blog when a visitor uses a mouse over the pictures. It is easy to use the button especially because Pinterest gives detailed steps on how to do it. You can install the button on your website to encourage visitors to pin images from your website.

2. Network with Influencers

Each and every platform has influencers who are outstanding within their industry. Having a relationship with such a user can benefit your business. Now, how to use Pinterest for your business with these influencers? You can build this relationship by following them and re-pining their content that you like. You can then like their pins and make meaningful comments. This will result in visibility among new audiences.

3. Convert Your Pinterest Personal Page to a Business Page

some statistical facts about social media networks

The appearance of the business page is similar to that of a personal page. However, business pages give important information through added analytics features. These analytics features can help measure number of repins as well as visits from users to your site. You can use it to identify the number of unique users, impressions, and content that gets most repins.

4. Designate Boards to Stand for Your Business

The casual feeling of Pinterest might get you lost. Hence, you might lose the chance of creating boards that reflect your business. If you want to learn how to use Pinterest for your business, you need to start designing boards that share content of interest with your audience. The boards should relate to your business.

5. Explore Rich Pins

On Pinterest you will find five kinds of rich pins that will allow you to add details that are topic specific to a pin:

  • Article pins include author, link, headline, and story description.
  • Product pins include availability, real-time pricing, and where to buy.
  • Recipe pins include cooking times, ingredients, and serving info.
  • Movie pins include cast members, ratings, and reviews.
  • Place pins include the phone number, address, and map.
  • Validate your rich pins once you determine the kind of rich pin you want to apply for.
  • Use the rich pins you have to give your audience more information that interests them.

6. Follow Other Businesses

There are no better ways to learn how to use Pinterest for your business than modeling after those that have already done it. A lot of businesses share content on Pinterest that they don’t share on other platforms. Search for the businesses whose blogs you follow on Pinterest. Connect with content providers that you trust on Pinterest. Do this to discover what more they have to offer.

7. Greet Commenters

Pinterest’s casual style shouldn’t prevent you from engaging with the commenters. Users notice when businesses take part in conversations. Ensure that your social media managers give responses to questions and comments that users post on pins.

8. Heed Image Dimensions as You Pin

Ensure that your pins and boards look attractive by taking size into consideration. Experts say that skinny pins are the image sizes that are mostly clicked on. They create traffic since they need you to click on them in order to see the full size.

9. Invite Others to a Group Board

Collaborate with prospects and clients on Pinterest by inviting them to a group board. As the creator of the board, you will be able to change the board’s description and title. You can remove inappropriate pins from the board if any.

10. Justify with Facts

an infographic with statistics about social media networks

Users want simple, digestible information. This kind of information subjects itself well to infographics. Infographics are liked by users. They drive traffic to your site in an excellent way. In the case you do not create infographics of your own, share existing ones that could benefit your users.

11. Keep Your Pins Inspiring

Pinterest allows for inspiration via pins that share art, books, quotes, and movies. Pinterest also inspires traveling via maps, phone numbers, and addresses.

12. Leverage Your Website Images

Some industries are more image friendly than other industries. Get more images by taking note of your brand’s image assets. These brand’s image assets are web pages, staff photos, and white paper graphics as well as charts and corporate events.

13. Regulate the Use of Pin It Buttons

Add Pin It button to the browser you are using to enable seamless pinning. Just pin for a few minutes a few times a day. Do not overdo it.

14. Name Images in a Strategic Manner

Name your pictures with hyphens (versus underscores). Also, use keywords so that search engines recognize the name of the image.

15. Optimize Pinterest for SEO

SEO and content go together with no regards to the platform. Below are ten tips to optimize the Pinterest presence of your business for search:

  • Select a company name that is optimized.
  • Do optimization of the “About” section.
  • Link the images to your website.
  • Use different inboards.
  • Speak in the language of your audience.
  • Use your pins’ description in a wise manner.
  • Ensure pinned images have alt text and file names that are descriptive.
  • Use hashtags.
  • Ensure you leverage on long tail keywords.
  • “Pinjack” relevant images and search terms.

16. Promote Your Less Followed Boards

Boards that receive less attention from you have few followers. Repin from these boards to other boards with more followers and related content. Crose selling should be in your arsenal if you are keen to learn how to use Pinterest for your business.

17. Quote Comments from Events

Promote an annual event by pinning speakers’ comments to an event board. Scrapbook look and feel from Pinterest allows users to scroll through quotes. These quotes are on a board from the previous year’s speakers. Format your quotes via Quozio for easy pinning.

Let’s Recap

If your business is still not on Pinterest, it is time to hop on the bandwagon. You can share the experience that you have gathered from the use of the tip. Use some or all of the above tips, and you will see how much buzz you will create in the social media world. At the end of the day, the best way to learn how to use Pinterest for your business is by actually putting those tips into practice.

Image sources: 1, 2, 3, 4