One of the most complex aspects of marketing on Pinterest is posting on the social media site on a consistent basis. To make Pinterest pay off for you, you have to be posting or sharing content multiple times a day. This can be a difficult task with all the other things you have to in order to grow and manage your business. Fortunately, the Tailwind app can help automate this process. What’s more, the app does more than automate. Here are eight ways in which the Tailwind app can improve your Pinterest marketing.
How Can Tailwind App Boost Your Business Marketing on Pinterest?
1. Schedule Your Pins for Automation
The more you pin, the more exposure, and audience engagement you will achieve. Many Pinterest experts recommend you post as much as five to ten pins per day. With Tailwind, you can schedule your pins by simply clicking on the Tailwind icon and creating a draft.
Once in the draft creation window, you can choose the board, add a description and pick the date/time to pin your content. What you want to do is to create your content in one large time block and queue up a ton of content to post or share throughout the week. This makes it easy to manage your Pinterest marketing.
2. Find Out the Best Days and Times to Pin Content
Similar to email marketing and other social media sites, you want to learn when the best time to post or share content. The Tailwind app will help you optimize your pins with the smart scheduling feature. It will automatically return you the best times to pin based on engagement levels from your previous pins and data from other Pinterest boards.
Once the ideal times are identified by the app, you can simply choose the time slots to post your pins. This is incredibly valuable because every category and audience will have a different optimal pin schedule.
3. Target International Audiences with Challenging Time Zones
To expand your reach, you need to expand to more audiences, particularly audiences based on location. However, it’s very difficult to reach international audiences with manual pinning because of the time zone difference. For example, trying to target a European audience as a US based business or a US audience as a European business in real time is challenging due to the minimum of six-hour time difference.
Scheduling pins ahead of time with the Tailwind app allows you to get over this obstacle and hit peak times to reach international audiences.
4. Quickly Identify the Top Performing Content
The biggest mistake you can make is to pin random content without knowing what types of content yields the best results. The Tailwind app will measure engagement based on likes, repins, comments, and traffic. This will help you quickly identify what types of content resonates best with your target audience.
You may find that certain images perform better than others or that infographics are working better than rich pins for articles. Once you learn what works, you can quickly create a strategy that’s optimized to produce the best results from your Pinterest efforts.
5. Learn How Different Boards Are Performing
For some companies, it makes sense to have more than one Pinterest board. If your business has learned how to segment your audience, then creating different boards targeted to the different segments will produce better results than posting content to one generalized board.
Tailwind will allow you to see how your different boards are performing so that you can assess which boards need work in terms of optimizing your content, improving your descriptions and testing pin schedules.
6. Discover Trending Ideas and Get Relevant Content Recommendations
As mentioned earlier, you need to be pinning multiple times a day to get the most out of Pinterest. The challenge with this is that you need to find quality content and get an idea of what you should be posting. The Tailwind app makes this process easy.
The Tailwind browser extension offers trending content suggestions and gives you recommendations of pins based on your topic. You can also search by keywords for visual search engine results so that you can quickly find viral content to replicate for your own board.
7. Optimize How You Manage Your Pinterest Content
Once you start getting some traction with your Pinterest marketing, you’ll need an efficient way to manage your content. The Tailwind app user interface is incredibly well designed for this. It lays out all your pins in thumbnail images organized by the scheduled date in a neat calendar grid layout. You can also view your pin history to look at the engagement numbers so that you can recycle your best performing content to other boards.
8. Easily Outsource Pinterest Marketing
At a certain point, you’ll need to outsource your Pinterest marketing so that you can focus on your core competencies and scale your business. This can be easily done with Tailwind because of how easy it is to use and understand. The best part is that executing a Pinterest marketing strategy is so efficient with Tailwind.
Rather than going the costly route and hiring an in-house social media marketing expert, you can hire and train a virtual assistant to build and manage your Pinterest account a couple of hours a day.
Drawing to a Close
The bottom line is that Tailwind makes the task of the building and managing a Pinterest account so much easier. It allows you to automate the pinning, helps you discover ideas/content to pin, gives you the analytics to make the right decisions, and so much more. The meager $9.99 basic monthly fee will more than pay for itself.
And if you aren’t sure if it’s a tool you want to use, there’s a free trial period that will allow you to use the fully functional tool for a couple of days. If you want to succeed with Pinterest marketing, you should invest in the Tailwind app. You can even try the tool for free for a trial or demo period.
Images source: 1